A few bid decisions often separate a campaign that burns budget from one that banks depositors. A casino advertiser running push notification ads in Brazil came to Mondiad with a single target in mind: bring first-time deposits (FTDs) in under $15. Here is how our managed team ran this iGaming push campaign using custom bidding and subscriber-age targeting, the same approach we detailed in our finance push ads case study, taking FTD cost from $48.86 down to $11.11.
The Offer: A Casino Push Ads Campaign in Brazil
The partner ran a casino push ads offer in Brazil, working with Mondiad directly as the advertiser rather than through a network. The vertical was iGaming, the traffic was classic push and the conversion flow covered three steps: install, registration and deposit, each tracked through a postback shared by the advertiser. Out of that funnel, only one metric defined success: the cost of a first-time deposit.
Why a Fully Managed Account Made Sense Here
The advertiser opted for a Fully Managed Account, supplying the offer, the postbacks and the target while the Mondiad team handled planning and day-to-day optimization. This setup meant the advertiser did not need in-house experience running push notification ads. The account manager owned bidding, segmentation and the daily adjustments needed to keep FTD cost on target.
Casino Push Ads Campaign Setup
Campaign observed during May 22 to June 4, 2026
| Parameter | Detail |
| Format | Classic push |
| Vertical | Casino |
| Targeting | Brazil, Android |
| Bidding | Custom bidding, average CPC $0.05 to $0.08 |
| Budget | $1,100 |
| Desired CPA | Under $15 per FTD |
| Conversion tracking | Install, registration and deposit postbacks shared by the advertiser. FTD cost was the single success metric |
| Account type | Fully Managed Account (FMA) |
How the Team Optimized FTD Cost
Custom Bidding by Zone and SubID
Instead of setting one blanket bid for the whole campaign, the team worked bids down to the source level. Custom bids were applied for each zone and subID, keeping the average CPC inside the $0.05 to $0.08 band where it returned FTDs efficiently. Sources that delivered depositing users earned more budget while sources that spent without converting were trimmed back.
To keep this manageable at the source level and reduce manual intervention, custom bidding pairs naturally with Mondiad’s ad campaign optimization rules, which automate the routine cuts and adjustments across a Brazil push traffic campaign.
Subscriber-Age Targeting: Fresh First, Then Aged
Subscriber-age targeting describes how recently a user opted in to receive push notification ads, and it tends to correlate strongly with how reactive that audience is. The team launched on fresh subscribers (0 to 1 day subscription age), the most reactive segment, to find early signal on the offer. Once those campaigns were running, separate campaigns were created for older subscriber segments, each with its own bid setup.
Splitting the segments this way balanced win rate and cost across the audience instead of letting a single bid average out very different behavior across this Brazil push traffic source.
FTD Cost Before and After Optimization
With custom bidding steering spend toward the zones and subIDs that produced deposits, and with subscriber-age targeting concentrating budget on the segments that converted, the campaign was shaped specifically around the one metric that mattered: the cost of a first-time deposit.
Once custom bidding and subscriber-age targeting were dialed in, FTD cost dropped from $48.86 to $11.11, comfortably inside the $15 target. FTD conversion rate climbed from 0.30% to 0.79%, while install and registration rates held steady, which shows the gain came from better-qualified traffic rather than a shift in volume.
FTD Before Optimizations
FTD After Optimizations
| Metric | Before optimization (May 22 to 27) | After optimization (May 28 to Jun 11) |
| FTD cost (target: under $15) | $48.86 | $11.11 |
| Install conversion rate | 10.57% | 10.05% |
| Registration conversion rate | 3.34% | 3.73% |
| FTD conversion rate | 0.30% | 0.79% |
| Spend over the observed window | $390.92 | $2,400.06 |
Key Takeaways for Your Next iGaming Push Campaign
In iGaming push campaigns, granular bidding beats scale. Per-zone and per-subID custom bidding kept cost per FTD honest where a single bid would have averaged good and bad traffic together.
Subscriber-age targeting is a real lever on push notification ads. Starting on fresh subscribers found signal fast and separating aged segments into their own campaigns protected efficiency.
Pick one KPI and build around it. With first-time deposit cost as the only success metric, every optimization had a clear yardstick.
| Start your Mondiad ADventure Running casino or betting offers? Our dedicated account managers are one click away and ready to help you set up, bid and scale. |
Frequently asked questions
What is a first-time deposit (FTD) in a casino push campaign?
An FTD is the first real-money deposit a user makes after registering with the advertiser. For iGaming offers it is usually the conversion that matters most, because a depositing user signals genuine intent and downstream value. In this campaign, FTD cost was the only KPI used to judge success.
Why use classic push for a casino offer in Brazil?
Classic push delivers short, clickable messages straight to a user’s device and is well suited to time-sensitive, engagement-driven verticals. Casino and betting are among the verticals Mondiad supports, and Brazil on Android is a high-volume environment for push, which makes it a practical pairing for first-deposit goals.
How does subscriber-age targeting help lower FTD cost?
Subscriber age describes how recently a user opted in to receive push notifications. Splitting fresh and aged subscribers into separate campaigns with their own bids lets you pay more for the reactive segments that deposit and pull back on the rest, instead of paying one blanket bid across an audience that converts unevenly.
What does a Fully Managed Account at Mondiad involve?
With a Fully Managed Account, a dedicated Mondiad account manager plans, launches and optimises the campaigns on the advertiser’s behalf. The advertiser shares the offer, postbacks and targets, and the managed team handles bidding, segmentation and day-to-day optimisation.
Can I run a casino push campaign with a small test budget?
Yes. Mondiad is a self-serve network with a low entry point, so you can validate a casino offer on a modest budget before scaling. Granular zone and subID bidding lets you keep cost per action in range while you learn which sources deliver depositing users.
