Author: Oana Vasarhelyi
Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022.Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1–3 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers.A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.
Meta’s (formerly Facebook’s) advertising platform is powerful, no doubt about that. With its vast audience targeting options and robust infrastructure,…
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If you’ve ever launched an affiliate campaign and wondered why the same offer performs wildly differently from one country to…
The gambling industry continues to dominate affiliate marketing thanks to its high payouts, scalable campaigns, and global demand. For advertisers,…
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Whether you’re promoting affiliate offers, e-commerce products, or lead generation campaigns, push notifications give you a direct line to users…
In performance marketing, data isn’t optional; it’s everything. Every click, conversion, and event matters when you’re optimizing campaigns and scaling…