Imagine you just started a business and want to spread the word. So you think of advertising it to your ideal audience. But where do you find them? And most importantly, how do you reach them?
Wouldn’t it be really cool if you could segment and target your audience by specific parameters? Wouldn’t filtering your target users by specific areas, devices, and other criteria ensure that your ads are reaching the most suited people?
With Mondiad’s advanced targeting filters, advertisers can optimize their campaigns’ performance for maximum impact and ROI. Who wouldn’t want to get the most out of their marketing efforts?
TL;DR
- Use advanced audience targeting to improve ad relevance by filtering users based on location, device, browser, operating system, carrier, IP, traffic type, and more.
- Start with broad targeting, then optimize campaigns using real performance data, split testing, and conversion tracking.
- Personalize ads for specific audiences by targeting regions, cities, languages, and devices to increase engagement and conversion rates.
- Monitor Zone IDs and Sub IDs to identify high-performing traffic sources and maximize your advertising ROI.
What Is Advanced Ad Targeting and Why Does It Matter?
Now, to create a Mondiad ad campaign, all you need is just 3 minutes! Here’s a step-by-step guide on how you can do it!
But since it is so quick and easy to do it, wouldn’t you want to tailor your messaging to specific groups of people and optimize your campaigns for better results? Just think about what’re the most relevant messages are to be sent, who the right recipients and what the right time to receive the message is.
With Mondiad, you can use a combination of filters such as:
- Country, Region & City
- Carrier, Carrier type
- IP
- Device Type
- Operating system, Operating system version
- Browser, Browser language, Browser version
- Operating system
- Subscriptions Age
- Traffic Type
- ZoneId, SubId
Which Targeting Options Can You Use to Improve Campaign Performance?
Choosing the right targeting options is key to reaching the most relevant audience and improving campaign performance.
1. GEO Targeting
When using Mondiad’s advanced targeting, it is a good idea to start by selecting your GEOs since that should be easier to establish about your audience.
In the world of digital advertising, you might also hear about country tiers. Think of a list of all the countries out there and sort them out, from best to worst, based on economic power, for example. Now split the list into 3 parts and now you have your tiers.
Take Note Of Traffic Tiers
| Geo Tier | Definition | Typical Markets | Characteristics | Best For |
|---|---|---|---|---|
| Tier 1 Geo Targeting | Targets the highest-value advertising markets with strong economies and high consumer spending | United States, Canada, United Kingdom, Australia, Germany, Switzerland, Norway, Sweden, Netherlands | Higher CPM/CPC costs, stronger purchasing power, competitive ad auctions, higher customer lifetime value | Premium products, SaaS, finance, luxury, high-ticket offers |
| Tier 2 Geo Targeting | Targets developed or fast-growing markets with moderate purchasing power and advertising costs | Spain, Italy, Poland, Portugal, Brazil, Mexico, South Korea, Malaysia, Turkey | Lower ad costs than Tier 1, growing online adoption, moderate conversion values | Scaling campaigns, testing offers, expanding internationally |
| Tier 3 Geo Targeting | Targets emerging markets with lower purchasing power and cheaper advertising inventory | India, Indonesia, Philippines, Vietnam, Bangladesh, Egypt, Nigeria, many African and South Asian markets | Very low CPM/CPC, large audiences, but often lower conversion values and higher price sensitivity | Lead generation, app installs, low-cost products, awareness campaigns |
How advertisers use geo tiers:
| Strategy | How It Works | Example |
|---|---|---|
| Tier 1 → Higher ROI Focus | Spend more to reach users who are more likely to buy expensive products | Advertising a $100/month software subscription in the US |
| Tier 2 → Growth & Testing | Balance between affordable traffic and reasonable conversion rates | Testing a new e-commerce product in Poland or Mexico |
| Tier 3 → Volume Strategy | Generate large amounts of inexpensive traffic or leads | Promoting a free app in India or Indonesia |
Key considerations when choosing geo tiers:
| Factor | Tier 1 | Tier 2 | Tier 3 |
|---|---|---|---|
| Ad Cost | High | Medium | Low |
| Competition | High | Medium | Low |
| Audience Size | Medium | Large | Very Large |
| Buying Power | High | Medium | Lower |
| Conversion Value | High | Medium | Lower |
| Scaling Potential | Limited by cost | Strong | Strong but requires optimization |
2. Regions, Cities
Even more specific, with Mondiad you can target specific regions or cities within a said country. By doing so, you can further personalize your ad creatives according to local colors, and get higher chances of ad clicks.
For example, you can add the specific name of a city in your ad creative description, to attract locals to your offer.
3. Carrier Targeting
People don’t usually see mobile carriers as a big deal on a daily basis, but in the advertising ecosystem, they are of great relevance. And that’s the perfect word to describe them. Carriers offer advertisers relevance about the consumer like location, context as well as network assets.
Carrier types you can select in Mondiad are mobile(3G) and Wi-Fi(wired) based.
Based on what country/countries you have previously selected, you will be shown the available set of carriers.
4. IP targeting
To start with the basics, an IP(Internet Protocol Address) is like a unique internet address in the form of a string of numbers and it is assigned to a specific device’s network connection. What do IPs have to do with programmatic advertising? Well, as an advertiser, you can use IP addresses as your ad target audience. Basically, you can deliver ads to people behind those IPs, directly to homes and businesses.
If you need to target a certain demographic or a local community, IP targeting is perhaps the most accurate form of advertising. Whether it’s a laptop, pc, tablet, or mobile phone, IP targeting allows you to send ads to each device that is connected to a said WiFi network.
While incredibly popular among digital marketing professionals, keep in mind that IP targeting has some controversy around it. Since an IP address is considered a piece of private information, according to different countries, there may be different law regulations.
5. Device Targeting
Targeting by device is another great way to fine-tune your ads to reach specific users, via the device they’re using. This is essential since there’s no one size fits all device, and some offers would have more success if delivered via a specific device.
Device types you can select in Mondiad are Desktop, Mobile Phone, Mobile Tablet, Gaming Console, TV, Others.
6. Browser Targeting
Browser targeting is another helpful parameter in the ad targeting game. Like the name implies, you can use browser targeting to target people based on the web browser they’re using.
A browser is basically a computer program via which you navigate the web. The most popular internet browsers in 2023 are Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari or Tor.
But the most popular one shouldn’t necessarily be the one(s) most suited for your ad campaign. Do some research on your target audience and find out what is/are the most suited internet browsers via which you can reach them.
For example, you check out this free interactive map with browsers ‘market share by region or you can just further browse the internet for the information needed.
For example, let’s choose Edge, Firefox and Chrome out of the available Mondiad parameters (20+).
Now, to further fine-tune your browser targeting, you can even custom-select the browser versions to which you wish to display your ads.
One final touch is the selection of the browser’s language. Our advice is to target only browser languages with the best performance for your offer or to exclude the ones that do not convert.
Since we’ve chosen Austria for our example, it is obvious that we are going to target German-speaking people. But what if our offer is also relevant for English and Spanish-speaking people from Austria? Here is where this filter becomes handy.
7. Operating Systems
Sometimes, depending on the type of offer you are running, you need to reach users who have a specific operating system installed.
For example, this is common when promoting an App Utility offer.
In this case, Mondiad lets you choose between a wide list of operating systems as well as custom-select the desired os versions.
8. Traffic Type
This part should be pretty self-explanatory. Adult advertisingrefers to adult entertainment ads, including adult products, adult cams, chats, etc., while mainstream advertisingis an umbrella for all the ads which can be seen by the general population.
For example, you can think about e-commerce offers, app installs (utilities), or sweepstakes as verticals that fit the mainstream advertising category.
Both types of traffic are lucrative in their own ways, the most important thing is to place your campaign in the right box.
9. Zone ID & Sub ID
Zone ID & Sub ID are anonymized representations of websites and Ad zones where ads are displayed. When optimizing Campaigns, advertisers can track ZoneIds and SubIds to identify better-performing places.
In the Mondiad platform, you can Blacklist or Whitelist ZoneIds via a Standalone list where you enter your specific ZoneIDs or you can choose a pre-made audience list.
How Should You Build an Effective Advanced Targeting Strategy?
With advanced targeting, businesses can create more personalized campaigns and tailor them to specific user groups. That being said, for your offer to convert, you have to make your campaign customer-centric, thus optimizing your offer with your ideal audience in mind.
- Start as broad as you can, then narrow down your audiences based on performance. By narrowing your targeting settings, you will see bigger conversion rates thanks to advertising to more relevant users, namely those who are most interested in your product.
- The best results would come based on prior research or if you have some experience already, some past traffic patterns.
- How much should you wait to see results? Our recommendation would be to wait at least 2-3 days before starting to analyze and optimize in order to have the most relevant details from as many sources as possible.
- Whenever given the opportunity, do split testing to optimize your results! For example, we recommend you to split the campaign into classic push and in-page push exclusively because the bids are very different. Similarly, you can create the same offer but create separate campaigns according to particular GEOs.
- Track conversions! If you haven’t implemented tracking tokens into your target URL, we suggest they use an external tracker to monitor conversions. In Mondiad’s conversion tracking page, you can find a list of 10+ ad trackers we have partnered up with, including some exclusive promo codes just for you.
FAQ
Which targeting option should I start with?
GEO targeting is usually the best starting point because location is one of the easiest audience characteristics to define. From there, you can refine targeting using devices, browsers, operating systems, and other filters.
How long should I wait before optimizing a campaign?
Wait at least 2–3 days to collect enough performance data before making optimization decisions. This provides more reliable insights for improving campaign settings.
What are the best practices for improving ad campaign performance?
Start with broad targeting, narrow audiences based on results, run A/B tests, track conversions, and analyze Zone IDs and Sub IDs to identify the highest-performing traffic sources.
Take Your Ads Around The World With Mondiad!
With an expanding consumer base and high market competition, it is easy to feel overwhelmed by the process of finding, segmenting and understanding audience metrics.
At the same time, understanding your audience metrics as an advertiser is essential for matching the right offer with the right audience. If you do it right, the results are plentiful.
So, regardless of your offer, knowing how to take advantage of the targeting options and fine-tune your campaigns accordingly will ensure you make the most of your efforts.
