{"id":9218,"date":"2026-04-06T11:05:47","date_gmt":"2026-04-06T08:05:47","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=9218"},"modified":"2026-04-06T11:05:47","modified_gmt":"2026-04-06T08:05:47","slug":"pravila-avtomaticheskoj-optimizaczii-kampanij","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/ru\/pravila-avtomaticheskoj-optimizaczii-kampanij\/","title":{"rendered":"\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439"},"content":{"rendered":"\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u2014 \u044d\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 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\u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432&nbsp;\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443, \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438&nbsp;\u0441\u0432\u0435\u0441\u0442\u0438 \u0440\u0443\u0447\u043d\u0443\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0443.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.owp7trgrvcxe\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430&nbsp;Mondiad?<\/h2>\n\n\n\n<p><strong>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 Mondiad \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0432\u0430\u0448\u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043b\u0443\u0447\u0448\u0435, \u044d\u043a\u043e\u043d\u043e\u043c\u044f \u0432\u0440\u0435\u043c\u044f \u0438 \u0434\u0435\u043d\u044c\u0433\u0438. \u041e\u043d\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432, SubID, ZoneID \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441 \u043d\u0438\u0437\u043a\u043e\u0439 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c\u044e.<\/strong><\/p>\n\n\n\n<p>\u26a0\ufe0f \u041e\u0442\u043a\u0430\u0437 \u043e\u0442 \u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0441\u0442\u0438: \u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043c\u044b \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u043c \u043d\u0430\u0434 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435\u043c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad, \u0432 \u043d\u0438\u0445 \u043c\u043e\u0433\u0443\u0442 \u0432\u043d\u043e\u0441\u0438\u0442\u044c\u0441\u044f \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f. \u0410\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432 \u043b\u0438\u0447\u043d\u043e\u043c \u043a\u0430\u0431\u0438\u043d\u0435\u0442\u0435 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0438\u043b\u0438 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<p>\u041f\u0440\u0438\u043c\u0435\u0440:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u0415\u0441\u043b\u0438 SubID \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 $5 \u0440\u0430\u0441\u0445\u043e\u0434\u043e\u0432 \u0438 Conversions \u043c\u0435\u043d\u044c\u0448\u0435 2 \u0437\u0430 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 7 \u0434\u043d\u0435\u0439, \u0442\u043e\u0433\u0434\u0430 \u2014 \u041f\u0410\u0423\u0417\u0410.<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>\u26a0\ufe0f \u0427\u0442\u043e\u0431\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0442\u0440\u0435\u043a\u0435\u0440 (\u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043c\u0430\u043a\u0440\u043e\u0441 [ClickID] \u0432 \u0432\u0430\u0448 URL) \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f\u0445. \u0415\u0441\u043b\u0438 \u0432\u044b \u044d\u0442\u043e\u0433\u043e \u043d\u0435 \u0441\u0434\u0435\u043b\u0430\u0435\u0442\u0435, \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u043f\u0440\u0438\u0448\u043b\u0435\u0442 \u0443\u0432\u0435\u0434\u043e\u043c\u043b\u0435\u043d\u0438\u0435 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u043c\u0430\u043a\u0440\u043e\u0441\u044b \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f, \u0438, \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0430.<\/p>\n\n\n\n<p>\u041a\u0440\u0443\u0442\u043e, \u043f\u0440\u0430\u0432\u0434\u0430?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.7g25k0s47mke\">\u041a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u044b 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\u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043b\u0443\u0447\u0448\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432. \u0412 \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u0435 \u0432\u0440\u0435\u043c\u044f \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c 5 \u043f\u0440\u0430\u0432\u0438\u043b.<\/li>\n\n\n\n<li>\u041f\u0440\u0430\u0432\u0438\u043b\u043e \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0430\u043a\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u0441 \u043d\u043e\u0432\u044b\u043c\u0438 \/ \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438.<\/li>\n\n\n\n<li>* \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043e\u0447\u0435\u043d\u044c \u0448\u0438\u0440\u043e\u043a\u0438\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 (\u0438\u043b\u0438 \u043e\u0447\u0435\u043d\u044c \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0441\u0442\u0430\u0432\u043a\u0430), \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043d\u0435 \u0443\u0441\u043f\u0435\u0442\u044c \u0432\u043e\u0432\u0440\u0435\u043c\u044f \u0437\u0430\u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b (\u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \/ \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \/ ZoneID \/ SubID), \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u043e\u0437\u043c\u043e\u0436\u0435\u043d \u0441\u043b\u0438\u0432&nbsp;\u0431\u044e\u0434\u0436\u0435\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.l1qsidanfuiu\">\u0412 \u0447\u0435\u043c \u0432\u0430\u0448\u0430 \u0432\u044b\u0433\u043e\u0434\u0430?<\/h2>\n\n\n\n<p>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 Mondiad, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u044b\u043c\u0438 \u0438 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u0443\u0435\u043c\u044b\u043c\u0438, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u043b\u0443\u0447\u0448\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0438 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u043c\u0443 \u0434\u043e\u0445\u043e\u0434\u0443 (ROI).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image45.png\" alt=\"\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439\" style=\"aspect-ratio:2.9232300755402;width:780px;height:auto\" title=\"\"\/><\/figure>\n\n\n\n<p><strong>\u0418\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430:<\/strong><\/p>\n\n\n\n<p>\u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0432\u0430\u0448\u0438\u043c \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447\u0430\u043c, \u0446\u0435\u043b\u044f\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u044f\u043c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p><strong>\u041e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b\u0435<\/strong><strong>&nbsp;<\/strong><strong>\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438:<\/strong><\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u0438\u043b\u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043d\u0443\u0436\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0438\u043b\u0438 \u043d\u0435 \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442 \u0436\u0435\u043b\u0430\u0435\u043c\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.<\/p>\n\n\n\n<p><strong>\u041a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0431\u044e\u0434\u0436\u0435\u0442\u0430:<\/strong><\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0438\u0437\u0431\u0435\u0436\u0430\u0442\u044c&nbsp;\u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0440\u0430\u0441\u0445\u043e\u0434\u0430 \u0438\u043b\u0438 \u043f\u0435\u0440\u0435\u0440\u0430\u0441\u0445\u043e\u0434\u0430&nbsp;\u0441\u0440\u0435\u0434\u0441\u0442\u0432 \u043e\u0434\u043d\u043e\u0439 \u0437\u043e\u043d\u043e\u0439 \u0438\u043b\u0438 SubID, \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u044b \u0438\u043b\u0438 \u0441\u043d\u0438\u0436\u0430\u044f \u0441\u0442\u0430\u0432\u043a\u0438, \u0435\u0441\u043b\u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043d\u0435 \u0441\u043e\u0431\u043b\u044e\u0434\u0430\u044e\u0442\u0441\u044f.<\/p>\n\n\n\n<p><strong>\u041d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433:<\/strong><\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u044b\u0439 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043f\u0440\u0435\u0434\u043e\u0442\u0432\u0440\u0430\u0449\u0430\u044f \u043f\u0430\u0434\u0435\u043d\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p><strong>\u041c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0443\u0447\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438:<\/strong><\/p>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0432\u0435\u0440\u043e\u044f\u0442\u043d\u043e\u0441\u0442\u044c \u043e\u0448\u0438\u0431\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u0443\u0442\u044c \u043f\u0440\u0438 \u0440\u0443\u0447\u043d\u043e\u0439 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0435.<\/p>\n\n\n\n<p><strong>\u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435:<\/strong><\/p>\n\n\n\n<p>\u041b\u0435\u0433\u043a\u043e \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435 \u043e\u0431\u044a\u0435\u043c\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0431\u0435\u0437 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u043e\u0441\u0442\u0430&nbsp;\u0440\u0443\u0447\u043d\u043e\u0439&nbsp;\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.usn6cn5eo8mh\">\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445&nbsp;\u043f\u0440\u0430\u0432\u0438\u043b&nbsp;Mondiad<\/h2>\n\n\n\n<p>\u041f\u0440\u0430\u0432\u0438\u043b\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043c\u0438\u043d\u0438\u043c\u0443\u043c \u0438\u0437 4 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u041f\u0430\u0440\u0430\u043c\u0435\u0442\u0440, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u043e:<\/strong><\/td><td>SubID, ZoneID, \u041a\u0440\u0435\u0430\u0442\u0438\u0432, \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u044f<\/td><\/tr><tr><td><strong>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u0441\u0443\u043c\u043c\u0443 \u0437\u0430\u0442\u0440\u0430\u0442 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0443:<\/strong><\/td><td>\u041a\u043b\u0438\u043a\u0438, \u0421\u043f\u0435\u043d\u0434, \u041f\u043e\u043a\u0430\u0437\u044b<\/td><\/tr><tr><td><strong>\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438, \u043e\u0442\u0440\u0430\u0436\u0430\u044e\u0449\u0438\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0433\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430:<\/strong><\/td><td>\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0414\u043e\u0445\u043e\u0434, CTR, ROI, CR, \u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u041a\u043b\u0438\u043a\u0438 (\u043e\u0442\u043a\u043b\u044e\u0447\u0435\u043d\u043e, \u0435\u0441\u043b\u0438 \u0432 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0435 \u0432\u044b\u0431\u0440\u0430\u043d\u044b \u043a\u043b\u0438\u043a\u0438)<\/td><\/tr><tr><td><strong>\u0412\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439 \u043f\u0435\u0440\u0438\u043e\u0434 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u0430:<\/strong><\/td><td>\u041f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e \u2014 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 24 \u0447\u0430\u0441\u0430; \u043f\u0440\u0435\u0434\u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u2014 \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 24 \u0447\u0430\u0441\u0430 \/ \u041f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 2\u20137 \u0434\u043d\u0435\u0439<\/td><\/tr><tr><td><strong>\u0416\u0435\u043b\u0430\u0435\u043c\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435:<\/strong><\/td><td>\u0427\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a (\u043f\u043e \u0443\u043c\u043e\u043b\u0447\u0430\u043d\u0438\u044e), \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432\u00a0\u0447\u0435\u0440\u043d\u044b\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0438 \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e, \u041f\u0440\u0438\u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c, \u0423\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443, \u0421\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0442\u0430\u0432\u043a\u0443<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\u26a0\ufe0f \u041f\u0440\u0438 \u0432\u044b\u0431\u043e\u0440\u0435 \u043e\u043f\u0446\u0438\u0438 \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432\u044b\u043f\u0430\u0434\u0430\u044e\u0449\u0438\u0439 \u0441\u043f\u0438\u0441\u043e\u043a \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u0432\u0430\u0448\u0438\u043c\u0438 \u0441\u043f\u0438\u0441\u043a\u0430\u043c\u0438 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0439.<\/p>\n\n\n\n<p>\u26a0\ufe0f&nbsp;\u0415\u0441\u043b\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043e \u043d\u0430 ZoneID \u0438\u043b\u0438 SubID, \u0435\u0433\u043e \u043c\u043e\u0436\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u0442\u0438\u043f\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0434\u043b\u044f SubID \u043d\u0435\u043b\u044c\u0437\u044f \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u043f\u043e ZoneID.<\/p>\n\n\n\n<p>\u26a0\ufe0f \u0415\u0441\u043b\u0438 \u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0436\u0435 \u0437\u0430\u0434\u0430\u043d\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f, \u0434\u043b\u044f \u043f\u0440\u0430\u0432\u0438\u043b ZoneID \/ SubID \u0431\u0443\u0434\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u043f\u0446\u0438\u044f \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9y9rlmelkpb\">\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435&nbsp;\u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad<\/h2>\n\n\n\n<p>\u041a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0437\u0430\u0432\u0438\u0441\u044f\u0442 \u043e\u0442 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430, \u043a \u043a\u043e\u0442\u043e\u0440\u043e\u043c\u0443 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0435\u0442\u0441\u044f \u043f\u0440\u0430\u0432\u0438\u043b\u043e:<\/p>\n\n\n\n<p>\u0414\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0433\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0430:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image26.png\" alt=\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435\u00a0\u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" style=\"width:780px;height:auto\" title=\"\"\/><\/figure>\n\n\n\n<p>\u0414\u043b\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image68.png\" alt=\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435\u00a0\u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" style=\"width:780px;height:auto\" title=\"\"\/><\/figure>\n\n\n\n<p>\u0414\u043b\u044f ZoneID \/ SubID:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image59.png\" alt=\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435\u00a0\u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" style=\"width:780px;height:auto\" title=\"\"\/><\/figure>\n\n\n\n<p><em>*X \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0447\u0438\u0441\u043b\u043e\u043c \/ \u0434\u0435\u043d\u0435\u0436\u043d\u043e\u0439 \u0441\u0443\u043c\u043c\u043e\u0439 \/ \u043f\u0440\u043e\u0446\u0435\u043d\u0442\u043e\u043c.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.rsec95be6t9q\">\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad<\/h2>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u041a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u043b\u0435\u0432\u043e\u043c \u043c\u0435\u043d\u044e \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430 Mondiad \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image52.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" title=\"\"\/><\/figure>\n\n\n\n<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438 \u0432\u043d\u0438\u0437\u0443 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image17.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" title=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.z9hxjpm2e2os\">\u041d\u043e\u0432\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image42.png\" alt=\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\" title=\"\"\/><\/figure>\n\n\n\n<p>\u041f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0435\u0433\u043e \u043a\u0430\u043a \u0448\u0430\u0431\u043b\u043e\u043d \u0438 \u043f\u043e\u0437\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432 \u0434\u0440\u0443\u0433\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u0445.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.av64euo8u6x\">\u0413\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad<\/h2>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0437\u0430\u0433\u0440\u0443\u0437\u0438\u0442\u044c \u0440\u0430\u043d\u0435\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u2192 \u0418\u0437 \u0448\u0430\u0431\u043b\u043e\u043d\u0430. \u0418\u0437 \u0441\u043f\u0438\u0441\u043a\u0430&nbsp;\u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b\u0445 \u043f\u0440\u0430\u0432\u0438\u043b \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 +, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0432 \u0442\u0435\u043a\u0443\u0449\u0443\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e (\u0438\u043b\u0438 X, \u0447\u0442\u043e\u0431\u044b \u0443\u0434\u0430\u043b\u0438\u0442\u044c \u0435\u0433\u043e).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/load-rule-template-RU-hp.png\" alt=\"\u0413\u043e\u0442\u043e\u0432\u044b\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.i7ccoxsfdwn4\">\u041f\u0440\u0435\u0441\u0435\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad<\/h2>\n\n\n\n<p>\u0414\u043b\u044f \u0442\u0435\u0445, \u043a\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c\u0438, \u043c\u044b \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u0438\u043b\u0438 \u0441\u043f\u0438\u0441\u043e\u043a \u0441\u0430\u043c\u044b\u0445 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0440\u0430\u0437\u043e\u0431\u0440\u0430\u0442\u044c\u0441\u044f \u0432 \u043e\u0441\u043d\u043e\u0432\u0430\u0445.<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u0432\u043a\u043b\u044e\u0447\u0438\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0414\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u2192 \u041e\u0431\u0449\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u0438 \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 +, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u043e\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u043e \u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e.&nbsp;<\/p>\n\n\n\n<p><em>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043d\u0430 \u0441\u043f\u0435\u043d\u0434, \u0430 \u043d\u0435 \u043d\u0430 \u043a\u043b\u0438\u043a\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u044d\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e \u0434\u043b\u044f \u043e\u0446\u0435\u043d\u043a\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/common-rules-HP-RU.png\" alt=\"\u041f\u0440\u0435\u0441\u0435\u0442\u044b \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043f\u0440\u0430\u0432\u0438\u043b Mondiad\"\/><\/figure>\n\n\n\n<p>\u26a0\ufe0f \u0421\u043f\u0438\u0441\u043e\u043a \u0432\u0441\u0435\u0445 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0432\u043d\u0435\u0441\u043b\u0430 \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u043c\u0443 \u043f\u0440\u0430\u0432\u0438\u043b\u0443, \u043c\u043e\u0436\u043d\u043e \u0443\u0432\u0438\u0434\u0435\u0442\u044c, \u043d\u0430\u0436\u0430\u0432 \u043a\u043d\u043e\u043f\u043a\u0443&nbsp;\u0414\u0435\u0442\u0430\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0441\u043f\u0440\u0430\u0432\u0430 \u043e\u0442 \u043f\u0440\u0430\u0432\u0438\u043b\u0430.<\/p>\n\n\n\n<p>\u0423\u043c\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 Mondiad \u0432 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0438:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mondiad-blog wp-block-embed-mondiad-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"fIkZaDu66h\"><a href=\"https:\/\/mondiad.com\/blog\/mondiad-case-study-optimisation-rules-audiences\/\">Mondiad Case Study: Optimisation Rules + Traffic Audiences = Top Campaign Results!<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abMondiad Case Study: Optimisation Rules + Traffic Audiences = Top Campaign Results!\u00bb &#8212; Mondiad Blog\" src=\"https:\/\/mondiad.com\/blog\/mondiad-case-study-optimisation-rules-audiences\/embed\/#?secret=7MUrVhfPGH#?secret=fIkZaDu66h\" data-secret=\"fIkZaDu66h\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mondiad-blog wp-block-embed-mondiad-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"fDCOetavsf\"><a href=\"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/\">[Case Study] Mondiad\u2019s Optimisation Rules + Event Tracker = Top Results!<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab[Case Study] Mondiad\u2019s Optimisation Rules + Event Tracker = Top Results!\u00bb &#8212; Mondiad Blog\" src=\"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/embed\/#?secret=lEZ9921B1D#?secret=fDCOetavsf\" data-secret=\"fDCOetavsf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-mondiad-blog wp-block-embed-mondiad-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZU6OCZX2zQ\"><a href=\"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/\">9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!\u00bb &#8212; Mondiad Blog\" src=\"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/embed\/#?secret=6Wsp2pZkNb#?secret=ZU6OCZX2zQ\" data-secret=\"ZU6OCZX2zQ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u2014 \u044d\u0442\u043e \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u044f\u044f \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0438 \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442 \u0432\u0440\u0435\u043c\u044f \u0438 \u0434\u0435\u043d\u044c\u0433\u0438. \u0421 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u0430\u0432\u0438\u043b \u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0435\u0432&nbsp;\u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0442\u044c \u0438\u0445 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443, \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438&nbsp;\u0441\u0432\u0435\u0441\u0442\u0438 \u0440\u0443\u0447\u043d\u0443\u044e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u043a \u043c\u0438\u043d\u0438\u043c\u0443\u043c\u0443. \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430&nbsp;Mondiad? \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u0430 Mondiad<\/p>\n","protected":false},"author":6,"featured_media":10071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344],"tags":[315,247],"class_list":{"0":"post-9218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-obnovleniya-produkta","8":"tag-315","9":"tag-centr-pomoshi"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image5.png","author_info":{"display_name":"Katia Derik","author_link":"https:\/\/mondiad.com\/blog\/author\/ederik\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438\u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, subID, zoneID \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u044d\u043a\u043e\u043d\u043e\u043c\u044f \u0432\u0440\u0435\u043c\u044f \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/ru\/pravila-avtomaticheskoj-optimizaczii-kampanij\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439\" \/>\n<meta property=\"og:description\" content=\"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438\u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u043d\u0435\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u044b, subID, zoneID \u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u044d\u043a\u043e\u043d\u043e\u043c\u044f \u0432\u0440\u0435\u043c\u044f \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f ROI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/ru\/pravila-avtomaticheskoj-optimizaczii-kampanij\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T08:05:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/11\/image5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" 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