{"id":9202,"date":"2026-04-06T11:05:51","date_gmt":"2026-04-06T08:05:51","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=9202"},"modified":"2026-04-06T11:05:51","modified_gmt":"2026-04-06T08:05:51","slug":"ispolzujte-menedzher-tegov-google-dlya-trekinga-trafika-mondiad","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/ru\/ispolzujte-menedzher-tegov-google-dlya-trekinga-trafika-mondiad\/","title":{"rendered":"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043b\u044f \u0442\u0440\u0435\u043a\u0438\u043d\u0433\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 Mondiad"},"content":{"rendered":"\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0449\u0435\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 Mondiad, &nbsp;\u0432\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043e\u0439\u0442\u0438 <a href=\"https:\/\/tagmanager.google.com\/\">\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432&nbsp;Google<\/a>.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.tozvjqfgd5mq\">\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google (Tag Manager, GTM) \u2014 \u044d\u0442\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0442 Google, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 (\u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043a\u043e\u0434\u0430) \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435.<\/p>\n<\/blockquote>\n\n\n\n<p>Google Tag Manager \u043b\u0443\u0447\u0448\u0435 \u0432\u0441\u0435\u0433\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442 \u0442\u0435\u043c, \u043a\u043e\u043c\u0443 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0441\u0442\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0438 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0443\u0441\u0438\u043b\u0438\u0439. \u041f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0432 \u0442\u0435\u0433\u0438 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b, \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0438, \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438, \u0431\u0440\u0435\u043d\u0434\u044b \u0438\u043b\u0438 \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u044b \u043c\u043e\u0433\u0443\u0442 \u0443\u043b\u0443\u0447\u0448\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043e\u043f\u0438\u0440\u0430\u044f\u0441\u044c \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0434\u0430\u043d\u043d\u044b\u0435<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.9s3hzen2jgnf\">\u041a\u0430\u043a \u044d\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442?<\/h2>\n\n\n\n<p>GTM \u043f\u043e \u0441\u0443\u0442\u0438 \u0432\u044b\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u043f\u043e\u0441\u0440\u0435\u0434\u043d\u0438\u043a\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0442\u0435\u0433\u0430\u043c\u0438 \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 \u0432 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"260\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image53.png\" alt=\"\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043b\u044f \u0442\u0440\u0435\u043a\u0438\u043d\u0433\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 Mondiad\" class=\"wp-image-10307\" style=\"width:780px;height:auto\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image53.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image53-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image53-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image53-450x154.png 450w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 GTM, \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0442\u0435\u0433\u0438, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435. \u042d\u0442\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0438\u043b\u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0443 \u0444\u043e\u0440\u043c\u044b), \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u0441\u043b\u0435 \u043a\u043b\u0438\u043a\u0430 \u043f\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u0435.<\/p>\n\n\n\n<p>\u2139\ufe0f \u041a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM \u2014 \u044d\u0442\u043e \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u043e\u0439 JavaScript-\u043a\u043e\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0434\u0435\u0440\u0436\u0438\u0442 \u0432\u0441\u0435 \u0442\u0435\u0433\u0438, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435. \u042d\u0442\u043e \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u0434 \u0441\u0430\u0439\u0442\u0430. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0432\u043d\u0443\u0442\u0440\u0438 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441\u0430 GTM \u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0431\u0435\u0437 \u043f\u043e\u0432\u0442\u043e\u0440\u043d\u043e\u0439 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430.<\/p>\n\n\n\n<p>\u2139\ufe0f \u0422\u0435\u0433\u0438 \u2014 \u044d\u0442\u043e \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u044b \u043a\u043e\u0434\u0430, \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u043c\u044b\u0435 \u0447\u0435\u0440\u0435\u0437 GTM \u0434\u043b\u044f \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0435 \u0441\u0435\u0440\u0432\u0438\u0441\u044b (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, Google Analytics) \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b.<\/p>\n\n\n\n<p>\u2139\ufe0f \u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u2014 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u044e\u0442 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438\u043b\u0438 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435 (\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u043a\u043b\u0438\u043a\u0438 \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0430\u043c, \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0444\u043e\u0440\u043c \u0438 \u0442. \u0434.) \u0438 \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442 \u0441\u0432\u044f\u0437\u0430\u043d\u043d\u044b\u0439 \u0441 \u043d\u0438\u043c\u0438 \u0442\u0435\u0433, \u043a\u043e\u0433\u0434\u0430 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u044e\u0442\u0441\u044f.<\/p>\n\n\n\n<p>\u2139\ufe0f \u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u2014 \u0445\u0440\u0430\u043d\u044f\u0442 \u0434\u0430\u043d\u043d\u044b\u0435 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, URL \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0438\u043b\u0438 ClickID), \u043a\u043e\u0442\u043e\u0440\u044b\u0435 GTM \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b \u0442\u0435\u0433\u043e\u0432 \u0438 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432. \u041a \u043f\u0440\u0438\u043c\u0435\u0440\u0443, \u0435\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435, \u0447\u0442\u043e\u0431\u044b \u0442\u0435\u0433 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043b \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 URL-\u0430\u0434\u0440\u0435\u0441\u0430.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ik6ay6h37e0l\">\u0427\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0434\u043b\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 GTM<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0410\u043a\u043a\u0430\u0443\u043d\u0442 GTM \u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 \u0434\u043b\u044f \u0441\u0430\u0439\u0442\u0430.<\/li>\n\n\n\n<li>\u0414\u043e\u0441\u0442\u0443\u043f \u043a \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u043c\u0443 \u043a\u043e\u0434\u0443 \u0441\u0430\u0439\u0442\u0430.<\/li>\n\n\n\n<li>\u041a\u043e\u0434-\u0441\u043a\u0440\u0438\u043f\u0442, \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u044b\u0439 Mondiad.<\/li>\n\n\n\n<li>\u0411\u0430\u0437\u043e\u0432\u043e\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0440\u0430\u0431\u043e\u0442\u044b GTM, Google Analytics \u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 (\u043d\u0435 \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u0439\u0442\u0435 \u2014 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0439\u0442\u0435 \u0447\u0438\u0442\u0430\u0442\u044c \ud83d\ude09).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.161434vbhz0o\">\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager<\/h2>\n\n\n\n<p><strong>1. \u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 GTM<\/strong><\/p>\n\n\n\n<p>\ud83d\udca1 \u0414\u043b\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f GTM \u0432\u0430\u043c \u043d\u0443\u0436\u0435\u043d \u0430\u043a\u043a\u0430\u0443\u043d\u0442 Gmail \u0438\u043b\u0438 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 Google.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"362\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-1024x362.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10308\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-1024x362.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-300x106.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-768x271.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-150x53.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40-450x159.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image40.png 1028w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0430\u0439\u0442 <a href=\"https:\/\/tagmanager.google.com\/\">\u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430 \u0442\u0435\u0433\u043e\u0432 Google<\/a> \u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0430\u043a\u043a\u0430\u0443\u043d\u0442.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"990\" height=\"845\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10309\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2.png 990w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2-300x256.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2-768x656.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2-150x128.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image24-2-450x384.png 450w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/figure>\n\n\n\n<p>\u041d\u0430\u0436\u043c\u0438\u0442\u0435 \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0430\u043a\u043a\u0430\u0443\u043d\u0442, \u0443\u043a\u0430\u0436\u0438\u0442\u0435 \u0438\u043c\u044f \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430, \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 (\u043e\u0431\u044b\u0447\u043d\u043e \u0434\u043e\u043c\u0435\u043d \u0441\u0430\u0439\u0442\u0430) \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0412\u0435\u0431-\u0441\u0430\u0439\u0442. \u0417\u0430\u0442\u0435\u043c \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u0438 \u043f\u0440\u0438\u043c\u0438\u0442\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n\n\n\n<p><strong>2. \u0423\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u043a\u043e\u0434 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 GTM<\/strong><\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043a\u043e\u0434. \u041f\u0435\u0440\u0432\u0443\u044e \u0435\u0433\u043e \u0447\u0430\u0441\u0442\u044c \u043d\u0443\u0436\u043d\u043e \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u0432 \u0441\u0435\u043a\u0446\u0438\u0438 &lt;head&gt;, \u0432\u0442\u043e\u0440\u0443\u044e \u2014 \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u0441\u043b\u0435 \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0449\u0435\u0433\u043e \u0442\u0435\u0433\u0430 &lt;body&gt; \u0432 HTML \u0441\u0430\u0439\u0442\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"903\" height=\"651\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10310\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27.png 903w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27-300x216.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27-768x554.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27-150x108.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image27-450x324.png 450w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/><\/figure>\n\n\n\n<p>\ud83d\udca1 \u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438 \u043a\u043e\u0434\u0430 \u2014 \u043f\u0440\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u0431\u0440\u0430\u0442\u0438\u0442\u044c\u0441\u044f \u043a \u043d\u0430\u043c \u0437\u0430 \u043f\u043e\u043c\u043e\u0449\u044c\u044e.<\/p>\n\n\n\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0441\u0442\u044c \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u0442\u0435\u0441\u0442\u043e\u0432\u044b\u0439 \u0440\u0435\u0436\u0438\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u043a\u0440\u043e\u0435\u0442 \u0441\u0430\u0439\u0442 \u0432 \u043d\u043e\u0432\u043e\u043c \u043e\u043a\u043d\u0435 \u0438 \u043f\u043e\u043a\u0430\u0436\u0435\u0442, \u043a\u0430\u043a\u0438\u0435 \u0442\u0435\u0433\u0438 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442.<\/p>\n\n\n\n<p><strong>3. \u041e\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440 GTM<\/strong><\/p>\n\n\n\n<p>\u041a\u043e\u0433\u0434\u0430 \u0432\u0441\u0451 \u0433\u043e\u0442\u043e\u0432\u043e, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043a\u043d\u043e\u043f\u043a\u0443 \u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0432 \u043f\u0430\u043d\u0435\u043b\u0438 GTM \u0434\u043b\u044f \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0438 \u043a\u043e\u043d\u0442\u0435\u0439\u043d\u0435\u0440\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"279\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-1024x279.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10311\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-1024x279.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-300x82.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-768x209.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-1536x418.png 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-150x41.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-450x122.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63-1200x327.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image63.png 1903w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud83d\udca1 \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d \u043b\u0438 \u043a\u043e\u0434 GTM \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043e\u0431\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443, \u043d\u0430\u0436\u043c\u0438\u0442\u0435 \u043f\u0440\u0430\u0432\u0443\u044e \u043a\u043d\u043e\u043f\u043a\u0443 \u043c\u044b\u0448\u0438 \u0438 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u043a\u043e\u0434\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b. \u041e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043d\u0430\u0436\u043c\u0438\u0442\u0435 CTRL+F, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043a\u0440\u044b\u0442\u044c \u0441\u0442\u0440\u043e\u043a\u0443 \u043f\u043e\u0438\u0441\u043a\u0430, \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0442\u0443\u0434\u0430 \u0441\u0432\u043e\u0439 \u043a\u043e\u0434 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043f\u043e\u0434\u0441\u0432\u0435\u0447\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043b\u0438 \u043e\u043d \u0432 HTML-\u043a\u043e\u0434\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/p>\n\n\n\n<p>\u0422\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 GTM \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d, \u0432\u044b \u0433\u043e\u0442\u043e\u0432\u044b \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0442\u0440\u0435\u043a\u0438\u043d\u0433, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0434\u0430\u043d\u043d\u044b\u0435 \u0438\u0437 Mondiad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-1024x350.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10312\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image55.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>4. \u0414\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 HTML-\u0442\u0435\u0433<\/strong><\/p>\n\n\n\n<p>\u0412 \u043f\u0430\u043d\u0435\u043b\u0438 GTM \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u0432\u043e \u0432\u043a\u043b\u0430\u0434\u043a\u0443 \u0422\u0435\u0433\u0438 \u0438 \u0441\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u044b\u0439 \u0442\u0435\u0433.<\/p>\n\n\n\n<p>\u041d\u0430\u0437\u043e\u0432\u0438\u0442\u0435 \u0435\u0433\u043e, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u041f\u0435\u0440\u0432\u044b\u0439 \u0442\u0435\u0433 Mondiad, \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u0442\u0438\u043f \u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u0441\u043a\u0438\u0439 HTML \u0438 \u0432\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u043a\u0440\u0438\u043f\u0442, \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0432 Mondiad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-1024x532.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10313\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-1024x532.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-300x156.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-768x399.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-150x78.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-450x234.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64-1200x623.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image64.png 1382w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\ud83d\udd39 \u0427\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0441\u043a\u0440\u0438\u043f\u0442 Mondiad, \u0432\u043e\u0439\u0434\u0438\u0442\u0435 \u0432 \u0430\u043a\u043a\u0430\u0443\u043d\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f, \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u0422\u0440\u0435\u043a\u0438\u043d\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u043e\u0442\u043a\u0440\u043e\u0439\u0442\u0435 \u0440\u0430\u0437\u0434\u0435\u043b Google Tag Manager.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-1024x416.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\" class=\"wp-image-10314\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-1024x416.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-300x122.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-768x312.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-1536x624.png 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-150x61.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-450x183.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3-1200x487.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image3.png 1603w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u0412\u0435\u0440\u043d\u0438\u0442\u0435\u0441\u044c \u0432 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 GTM. \u0414\u043b\u044f \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 All pages \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p>\ud83d\udca1 \u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0446\u0435\u043b\u0435\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0434\u043e\u043b\u0436\u0435\u043d \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0442\u0440\u0435\u043a\u0438\u043d\u0433 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. \u0420\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u2014 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b.<\/li>\n\n\n\n<li>\u041a\u043b\u0438\u043a \u2014 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u043a\u043e\u0432 \u043f\u043e \u043a\u043d\u043e\u043f\u043a\u0430\u043c \u0438\u043b\u0438 \u0441\u0441\u044b\u043b\u043a\u0430\u043c.<\/li>\n\n\n\n<li>\u041e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0444\u043e\u0440\u043c\u044b \u2014 \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u0444\u043e\u0440\u043c\u044b.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/GTM-triggers.png\" alt=\"\u041f\u0440\u043e\u0446\u0435\u0441\u0441 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 Google Tag Manager\"\/><\/figure>\n\n\n\n<p>\u0411\u043e\u043b\u044c\u0448\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u043e \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430\u0445 \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0439\u0442\u0438&nbsp;<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/7679316?sjid=17222191169351284448-EU\">\u0437\u0434\u0435\u0441\u044c<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.e6hwuapf04ub\">\u041f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0434\u0430\u043d\u043d\u044b\u0445<\/h2>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u0433\u043b\u0443\u0431\u0436\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435, \u043c\u043e\u0436\u043d\u043e&nbsp;<a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9442095\">\u0438\u043d\u0442\u0435\u0433\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c GTM \u0441 Google Analytics<\/a>.<\/p>\n\n\n\n<p>\ud83d\udca1 \u041f\u0435\u0440\u0435\u0434 \u044d\u0442\u0438\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u043e GA4 (\u0435\u0441\u043b\u0438 \u0435\u0433\u043e \u0435\u0449\u0435 \u043d\u0435\u0442).<\/p>\n\n\n\n<p>\u0421\u043e\u0437\u0434\u0430\u0439\u0442\u0435 \u0442\u0435\u0433 GA4 Event \u0432 GTM \u0438 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u044c\u0442\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0442\u0430\u043a\u0438\u0445 \u043c\u0435\u0442\u0440\u0438\u043a, \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043e\u0442\u043a\u0430\u0437\u043e\u0432, \u0434\u043b\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0435\u0441\u0441\u0438\u0438 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435.<\/p>\n\n\n\n<p>\u0412 GTM \u043f\u0435\u0440\u0435\u0439\u0434\u0438\u0442\u0435:<\/p>\n\n\n\n<p>\u0422\u0435\u0433\u0438 \u2192 \u0421\u043e\u0437\u0434\u0430\u0442\u044c \u2192 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u2192 Google \u0410\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430: \u0441\u043e\u0431\u044b\u0442\u0438\u0435 GA4. \u0414\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u0430 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439, \u043d\u043e \u0441 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h.ca6t9zz3j0cl\">\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"260\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image16-2.png\" alt=\"\u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438\" class=\"wp-image-10315\" style=\"width:780px;height:auto\" title=\"\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image16-2.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image16-2-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image16-2-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image16-2-450x154.png 450w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/figure>\n\n\n\n<p>\u0410\u0434\u0430\u043f\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0443 \u0432 \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0438\u0438 \u0441 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f\u043c\u0438 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u0438 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0435\u0434 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0435\u0439.<\/p>\n\n\n\n<p>\u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u043f\u043e\u043c\u043e\u0449\u044c, <a href=\"https:\/\/mondiad.com\/contact\">\u0441\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0449\u0435\u0442\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u0447\u0442\u043e\u0431\u044b \u043b\u0443\u0447\u0448\u0435 \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e \u0432 Mondiad, &nbsp;\u0432\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0434\u043e\u0439\u0442\u0438 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432&nbsp;Google. \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google? \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google (Tag Manager, GTM) \u2014 \u044d\u0442\u043e \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0442 Google, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0434\u043e\u0431\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 (\u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u043e\u0432 \u043a\u043e\u0434\u0430) \u043d\u0430 \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435. Google<\/p>\n","protected":false},"author":6,"featured_media":10306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344],"tags":[315,247],"class_list":{"0":"post-9202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-obnovleniya-produkta","8":"tag-315","9":"tag-centr-pomoshi"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/03\/image19.png","author_info":{"display_name":"Katia Derik","author_link":"https:\/\/mondiad.com\/blog\/author\/ederik\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440 \u0442\u0435\u0433\u043e\u0432 Google \u0434\u043b\u044f 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