{"id":900,"date":"2022-09-21T11:09:32","date_gmt":"2022-09-21T08:09:32","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=900"},"modified":"2026-04-02T17:11:54","modified_gmt":"2026-04-02T14:11:54","slug":"are-native-ads-worth-the-hype-in-2022-and-onwards","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/are-native-ads-worth-the-hype-in-2022-and-onwards\/","title":{"rendered":"Step Up Your Ad Game With Native Advertising!"},"content":{"rendered":"

Recently, we announced<\/span> the launch of our latest ad format: natives<\/span>. <\/span>But what exactly is native advertising, and why is it garnering so much attention? <\/span><\/p>\n

Let’s dive in and explore the compelling benefits of this modern advertising approach.<\/span><\/p>\n

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A bit of context<\/strong><\/h2>\n

The concept of native advertising has evolved over time, but it gained substantial momentum with the rise of digital media and the changing landscape of content consumption. Long story short, as digital advertising evolved through the years, so did customer habits. <\/span><\/p>\n

Brands wishing to promote their products on the web were faced with more difficulty in catching the attention of their target audience, as users were already bombarded daily with ads. <\/span><\/p>\n

Enter native ads! T<\/span>he hype is driven by their ability to deliver more engaging, relevant, and less intrusive ad experiences, which align well with the evolving preferences of digital content consumers.<\/p>\n

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What is native advertising?<\/b><\/h2>\n

Native advertising offers a unique blend of effectiveness and subtlety.\u00a0<\/span><\/p>\n

\"native<\/a><\/p>\n

 <\/p>\n

A native ad it’s designed similarly to the organing content in between which it is placed, making it look less like an ad and more like part of the editorial content.<\/p>\n

As the name implies, the word \u201cnative\u201d refers to this ability to match the design and function of the platform upon which it appears. This has always been the case with advertorials, the previous name for native advertising, even though they were required to display a label that said \u2018Advertisement\u2019.<\/p><\/blockquote>\n

Native ads come in three main types:<\/b><\/div>\n\n\n\n\n
In Feed
\n\/In Content ads:<\/b><\/td>\n		Recommendation Ads<\/b><\/td>\nBranded
\n\/Native Content Ads<\/b><\/td>\n<\/tr>\n
Ads that are integrated into content or social feeds and seek to blend in with original content.<\/span><\/td>\nTypically placed at the end of an article or on the side, featuring suggested content\/ads for viewers.<\/span><\/td>\nThis type of native ad functions as unique content on a publisher\u2019s website.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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The anatomy of a native ad:<\/strong><\/h2>\n

A native ad is designed to integrate seamlessly with the content it appears alongside, making it feel like a natural part of the user experience. To understand how native ads achieve this, it\u2019s important to break down their components:<\/p>\n

\"native<\/a><\/p>\n

Headline<\/strong>
\nThe headline is crucial in drawing the user\u2019s attention. It should be compelling and relevant, mimicking the style of organic content to blend in. The headline often offers value, piquing curiosity while subtly pointing toward the ad\u2019s purpose.<\/p>\n

Thumbnail or Image<\/strong>
\nA native ad will usually include an image or video thumbnail that matches the tone of the platform. The visual aspect is designed to be appealing and contextual, offering a preview of what the user will engage with while aligning with the surrounding content.<\/p>\n

Description or Body Text<\/strong>
\nThe body text provides more context or information about the topic. It\u2019s concise yet informative, written in a tone consistent with the platform. This text gives users a reason to click through without feeling overly promotional.<\/p>\n

Call to Action (CTA)<\/strong>
\nThe CTA is where the ad leads the user to take the desired action, whether it\u2019s visiting a website, downloading an app, or making a purchase. In native ads, the CTA is subtle, often integrated within the content to encourage organic engagement rather than pushing for immediate conversions.<\/p>\n

Sponsored Label or Disclosure<\/strong>
\nTransparency is key in native advertising. Most platforms require ads to be clearly labeled as \u201cSponsored\u201d or \u201cAd\u201d to ensure users are aware it\u2019s a paid placement. However, the label is typically subtle, allowing the ad to still blend into the environment.<\/p>\n

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Native advertising costs<\/strong><\/h2>\n

Naturally, the costs for buying native inventory will vary based on your goals, business model, budget, targeting and the like, but fortunately, you have a plethora of choices when it comes to finding the right balance in your ad budget.<\/p>\n

With us, you can choose between the CPM and CPC model, as well as opt-in for smart bidding with TargetCPA<\/a>. But let’s talk a bit about each option.<\/p>\n