{"id":8429,"date":"2025-06-27T15:30:28","date_gmt":"2025-06-27T12:30:28","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=8429"},"modified":"2026-10-06T16:00:08","modified_gmt":"2026-10-06T13:00:08","slug":"push-unsub-update","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/push-unsub-update\/","title":{"rendered":"Push Ads After the Google Update: What Changed"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acd8ff7b0d7e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acd8ff7b0d7e\" class=\"alignright is-resized wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"498\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/gta-6-grand-theft-auto-6.gif\" alt=\"\" class=\"wp-image-8430\" style=\"width:229px;height:auto\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mondiad.com\/blog\/push-notification-advertising\/\">push notification<\/a> landscape is evolving once again. In its <a href=\"https:\/\/blog.google\/products\/chrome\/google-chrome-safety-update-september-2024\/\">recent update<\/a>, <strong data-start=\"302\" data-end=\"341\">Google introduced mandatory changes<\/strong> that directly impact how push notifications function, especially on Android devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re an <strong data-start=\"439\" data-end=\"466\">advertiser or publisher<\/strong> relying on this format, it\u2019s essential to understand these changes and adjust your strategy accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s what you should know.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-f3e3fabf-980a-4b3e-85f9-c64bcc47a06a\">\n<h3 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google rolled out mandatory changes to push notifications on Android<\/strong>, requiring a visible, accessible &#8220;unsubscribe&#8221; button (with an undo option) on every push message, plus stricter Google Safe Browsing enforcement around deceptive creatives, landing pages, and opt-in flows. The goal is better user experience and less notification spam. <\/li>\n\n\n\n<li>For publishers, this means opt-in quality now matters more than subscriber volume, and compliance is critical to avoid getting flagged. <\/li>\n\n\n\n<li>For advertisers, subscriber bases may shrink slightly but engagement quality should rise, leading to better ROI, though creative and landing page scrutiny will increase. <\/li>\n\n\n\n<li>The article frames this as a net positive that will reward compliant, quality-focused players, and recommends publishers experiment with in-page push (which isn&#8217;t subscription-dependent, works well on iOS, and resists ad blockers) as a complement to classic web push.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-s-old\" class=\"wp-block-heading\">What&#8217;s old?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>When <strong>websites<\/strong> monetize using push notifications via ad networks, they\u2019re essentially turning notifications into a revenue channel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Websites monetized via push notifications use ad networks to send ads directly to subscribed users&#8217; devices, earning revenue each time a user clicks or engages with the notification.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Viewers<\/strong> accept push notifications by clicking \u201cAllow\u201d on a browser prompt that appears when they visit a website asking for permission to send notifications.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Previously, <strong>users<\/strong> had to dig through their browser settings to stop notifications from a specific site, a process that wasn\u2019t particularly user-friendly.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-s-new-in-push-notifications-after-the-google-update\" class=\"wp-block-heading\">What\u2019s New in Push Notifications After the Google Update<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png\"><img decoding=\"async\" width=\"1659\" height=\"634\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png\" alt=\"Push Notifications\" class=\"wp-image-8436\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market.png 1659w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-300x115.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1024x391.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-768x293.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1536x587.png 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-150x57.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-450x172.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-push-market-1200x459.png 1200w\" sizes=\"(max-width: 1659px) 100vw, 1659px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Google\u2019s update includes <strong data-start=\"617\" data-end=\"637\">two major shifts<\/strong>:<\/p>\n\n\n\n<h3 id=\"h-1-mandatory-unsubscribe-button-on-android-push-messages\" class=\"wp-block-heading\"><strong data-start=\"643\" data-end=\"700\">1. Mandatory Unsubscribe Button on Android Push Messages<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Every push notification delivered to Android users must now include a visible and <strong>accessible<\/strong> \u201c<strong>unsubscribe<\/strong>\u201d <strong>option<\/strong>. This increases transparency and gives users more control over the messages they receive.<\/li>\n\n\n\n<li>There&#8217;s also an <strong data-start=\"286\" data-end=\"301\">undo option<\/strong> in case of accidental unsubscriptions. This small change aims to significantly enhance user experience.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-2-enhanced-google-safe-browsing-gsb-policy-enforcement\" class=\"wp-block-heading\"><strong data-start=\"918\" data-end=\"976\">2. Enhanced Google Safe Browsing (GSB) Policy Enforcement<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Google is tightening its enforcement of the GSB policy, particularly around deceptive or abusive practices tied to push traffic. This includes stricter evaluation of landing pages, creatives, and <strong>opt-in flows.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-why-did-google-change-push-notification-policies\" class=\"wp-block-heading\">Why Did Google Change Push Notification Policies?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">the<strong>&nbsp;rise in<\/strong><\/span><strong> excessive notifications<\/strong>, Google has taken the mantle <strong>to improve the user experience, <\/strong>a top priority for Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This update, seemingly straightforward at first glance, holds significant implications for <strong>users, brands, affiliates, <\/strong>and <strong>publishers<\/strong> who monetize push traffic.<\/p>\n\n\n\n<h4 id=\"h-for-publishers\" class=\"wp-block-heading\">For Publishers:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"1407\" data-end=\"1582\"><strong>Opt-in quality matters more than ever<\/strong>. With unsubscribe options now front and center, you\u2019ll need to focus on retaining engaged users, not just collecting subscribers.<\/p><\/li>\n\n\n\n<li><p data-start=\"1585\" data-end=\"1721\"><strong>Compliance is critical. <\/strong>Sites that violate Google\u2019s <a href=\"https:\/\/mondiad.com\/blog\/sweeps-casino-ads\/\">guidelines <\/a>risk being flagged or blocked, which can jeopardise monetization.<\/p><\/li>\n<\/ul>\n\n\n\n<h4 id=\"h-for-advertisers\" class=\"wp-block-heading\">For Advertisers:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p data-start=\"1747\" data-end=\"1975\"><strong>Better targeting = better ROI. <\/strong>While subscriber bases might shrink slightly, the quality of engagement is expected to rise. Ads will reach more genuinely interested users, reducing bounce rates and improving conversions.<\/p><\/li>\n\n\n\n<li><p data-start=\"1978\" data-end=\"2118\"><strong>Creative and landing page scrutiny will increase.<\/strong> Make sure your ads and funnels comply with Google\u2019s policies to avoid disruptions.<\/p><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-this-means-for-advertisers-and-publishers\" class=\"wp-block-heading\">What This Means for Advertisers and Publishers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than harming the industry, this update could signal a <strong data-start=\"2224\" data-end=\"2242\">positive shift<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher-quality traffic from push channels<\/li>\n\n\n\n<li>Improved user trust and retention<\/li>\n\n\n\n<li>More sustainable monetization strategies<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Networks that <strong data-start=\"2394\" data-end=\"2431\">prioritize compliance and quality<\/strong> will emerge stronger.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertisers who adapt quickly will tap into more <strong data-start=\"2503\" data-end=\"2542\">reliable, high-converting audiences<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-s-next-for-the-push-notification-market\" class=\"wp-block-heading\">What\u2019s Next for the Push Notification Market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that the push notification market is maturing, it&#8217;s time to refine your strategies, focus on user-first practices, and ensure your push campaigns align with new compliance standards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re a publisher or advertiser using push traffic through our network, we\u2019re already on top of these changes, ensuring our traffic sources meet all new requirements and continue delivering strong performance.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>In-Page Push &gt; Web Push<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, for <strong>publishers<\/strong>, we recommend experimenting with <strong>the in-page push format<\/strong> as well.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/in-page-push-GIF.gif\"><img decoding=\"async\" width=\"1520\" height=\"520\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/in-page-push-GIF.gif\" alt=\"In-Page Push Notifications\" class=\"wp-image-3710\"\/><\/a><figcaption class=\"wp-element-caption\">In-Page Push Notifications<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>The main difference is that&nbsp;in-page ads are on-site notifications.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2705 Your ad revenue doesn&#8217;t depend on subscriptions.<br>\u2705 This format puts users firs<\/strong>t, offering engaging visuals and native widget behavior.<br><strong data-start=\"301\" data-end=\"325\">\u2705 Monetize<\/strong> iOS Traffic: Tap into high-value iOS users, known for delivering premium returns.<br>\u2705 <strong>Clean, User-Friendly Format:<\/strong> Modern, non-intrusive ad design that respects the user experience, no more bulky, annoying ads.<br>\u2705 <strong>Higher ad-block resistance,<\/strong> ensuring maximum visibility and revenue retention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-24050050-014a-4468-8d76-80ddb1dd3ada\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>What did Google&#8217;s update actually change?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">Two things: every push notification to Android users must now include a visible &#8220;unsubscribe&#8221; button (with an undo option), and Google is enforcing its Safe Browsing policy more strictly on deceptive or abusive push practices.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>Why did Google make this change?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">To improve user experience amid rising complaints about excessive, hard-to-stop notifications, previously users had to dig through browser settings to unsubscribe from a site&#8217;s notifications.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>How does this affect publishers monetizing with push ads?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">Opt-in quality becomes more important than raw subscriber count, since users can now unsubscribe more easily. Publishers who violate Google&#8217;s guidelines risk being flagged or blocked, which can hurt monetization.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>How does this affect advertisers running push campaigns?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">Subscriber bases may shrink slightly, but the users who stay subscribed are more genuinely engaged, which should improve conversions and reduce bounce rates. Advertisers also need to make sure creatives and landing pages meet Google&#8217;s compliance standards.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>Is this update bad for the push ad industry?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">The article frames it as a positive shift overall, leading to higher-quality traffic, better user trust, and more sustainable monetization, with compliance-focused networks and advertisers coming out ahead.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-5-24050050-014a-4468-8d76-80ddb1dd3ada\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-24050050-014a-4468-8d76-80ddb1dd3ada\" style=\"color: #000000; \"><strong>What&#8217;s in-page push, and why is it recommended here?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-5-24050050-014a-4468-8d76-80ddb1dd3ada\">\n\n<p class=\"wp-block-paragraph\">In-page push shows notification-style ads embedded directly in a website&#8217;s content rather than as device-level notifications. It doesn&#8217;t depend on subscriptions, works well for monetizing iOS traffic, and offers a cleaner, more ad-block-resistant format than classic push.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-the-push-ad-market-takeaway\" class=\"wp-block-heading\">The Push Ad Market <strong>Takeaway<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s a small change, but one that reflects a broader shift toward more user-friendly and transparent web interactions. Players who are flexible to adapt on the market dynamics are the real winners.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6acd8ff7b2307&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6acd8ff7b2307\" class=\"aligncenter size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"455\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP.webp\" alt=\"Mondiad CTA banner\" class=\"wp-image-13482\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP.webp 1330w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-768x263.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-150x51.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-450x154.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1200x411.webp 1200w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">After the update, many advertisers are re-evaluating where they buy traffic, so it&#8217;s worth comparing <a href=\"https:\/\/mondiad.com\/blog\/push-notification-ad-networks-2026-best-platforms-for-roi\/\" target=\"_blank\" rel=\"noreferrer noopener\">push notification ad networks<\/a> on subscriber quality, unsubscribe handling, and ROI before shifting your budget.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Want help adjusting your campaigns or push monetization setup? <strong data-start=\"3147\" data-end=\"3199\">Reach out to our team; we&#8217;re here to guide you.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/mondiad.com\/register?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=push_unsub_update\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The push notification landscape is evolving once again. In its recent update, Google introduced mandatory changes that directly impact how push notifications function, especially on Android devices. If you&#8217;re an advertiser or publisher relying on this format, it\u2019s essential to understand these changes and adjust your strategy accordingly. Here&#8217;s what you should know. What&#8217;s old?<\/p>\n","protected":false},"author":4,"featured_media":13743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377],"tags":[78,25,26,60],"class_list":["post-8429","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights","tag-ad-monetization","tag-advertiser","tag-publisher","tag-push-ads"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/Push-Notification-Market-After-the-Google-Update-What-Advertisers-and-Publishers-Need-to-Know.webp","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Push Ads After the Google Update: What Changed<\/title>\n<meta name=\"description\" content=\"Discover how Google Chrome&#039;s new Unsubscribe button for push notifications affects advertisers and publishers, and how to bypass this issue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/push-unsub-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Push Ads After the Google Update: What Changed\" \/>\n<meta property=\"og:description\" content=\"Discover how Google Chrome&#039;s new Unsubscribe button for push notifications affects advertisers and publishers, and how to bypass this issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/push-unsub-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" 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