{"id":8389,"date":"2025-06-27T14:52:10","date_gmt":"2025-06-27T11:52:10","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=8389"},"modified":"2026-05-14T13:08:52","modified_gmt":"2026-05-14T10:08:52","slug":"all-about-google-discover","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/all-about-google-discover\/","title":{"rendered":"Google Discover Traffic: A Publisher\u2019s Guide to Getting Featured"},"content":{"rendered":"\n<p>Imagine having a personalized feed that shows you the freshest news, trending topics, and content tailored perfectly to your interests, <strong>all without even searching.<\/strong> That\u2019s exactly what Google Discover does.<\/p>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-73c63c1b-2c07-47ec-99fa-196165a2df1b\">\n<p id=\"ub-styled-box-notification-content-\"><a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-discover\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Discover<\/strong><\/a> is a smart content feed on mobile devices that delivers articles, videos, and other content based on users\u2019 habits, preferences, and search history.<\/p>\n\n\n<\/div>\n\n\n<p>Instead of waiting for someone to type a query, Discover brings relevant content straight to their fingertips on the Google app or even the mobile home screen.<\/p>\n\n\n\n<p><strong>For content creators, publishers, and marketers, landing your content in Google Discover can drive massive, organic traffic without relying on traditional search queries. But how do you get your content featured there?<\/strong><\/p>\n\n\n\n<p>Let\u2019s break down what Google Discover is all about and how you can optimize your content to appear in this powerful feed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Discover is a personalized mobile content feed that shows users articles, videos, and news based on their interests and behavior, helping publishers gain large amounts of organic traffic without relying on search queries.<\/li>\n\n\n\n<li>Getting featured in Discover can boost engagement, ad impressions, affiliate clicks, and brand visibility, especially for publishers, bloggers, affiliate marketers, e-commerce sites, and YouTube creators producing high-quality visual content.<\/li>\n\n\n\n<li>To improve your chances of appearing in Google Discover, focus on publishing trustworthy and engaging content, using strong visuals, optimizing for mobile, following SEO best practices, and staying aligned with Google\u2019s content policies.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-exactly-is-google-discover\">What Exactly Is Google Discover?<\/h2>\n\n\n<div style=\"background-color: #d9edf7; color: #31708f; border-left-color: #31708f; \" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-b0082c3d-b273-4e53-aade-6b4669220260\">\n<p id=\"ub-styled-box-notification-content-\">Google Discover is like a personalized news feed powered by AI and Google\u2019s vast data on user behavior. It surfaces content it thinks you\u2019ll love, from breaking news to evergreen blog posts, based on your interests, location, and past interactions. (think of it like your TikTok &#8220;for you&#8221; feed)<\/p>\n\n\n<\/div>\n\n\n<p>Users see a constantly updated stream of cards that link to articles, videos, and more, right on their Google app or mobile homepage. It\u2019s designed to keep people engaged by showing content before they even ask for it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-should-you-care\">Why Should You Care?<\/h2>\n\n\n\n<p>Getting featured on Google Discover means you can tap into <strong>a huge audience of users<\/strong> who might never have searched for your content otherwise. This can mean spikes in traffic, new followers, and more engagement, <strong>all without paying for ads.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-s-powerful\"><strong>Why it\u2019s powerful:<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/pet-lick.gif\" alt=\"\" class=\"wp-image-8415\" style=\"width:247px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p><strong data-start=\"1601\" data-end=\"1623\">Passive Discovery:<\/strong><br>Users don\u2019t need to type queries. Discover puts your content in front of interested users automatically. More engagement without extra SEO effort.<\/p>\n\n\n\n<p><strong data-start=\"1662\" data-end=\"1685\">Highly personalised, Higher Engagement:<\/strong><br>Shown to users already interested in your topic. Because Discover traffic is based on user interests, it often results in better time on site, scroll depth, and CTR on ads.<\/p>\n\n\n\n<p><strong data-start=\"1739\" data-end=\"1763\">Recurring visibility:<\/strong><br>Users may see similar content from you again if they engage once.<\/p>\n\n\n\n<p><strong>High Traffic Potential:<\/strong><br>Discover can drive huge volumes of traffic in a short time, sometimes even more than organic search. This increased traffic means more ad impressions and clicks.<\/p>\n\n\n\n<p><strong>Disclaimer<\/strong>:<br>The Discover algorithm is less predictable than search ranking. So, while the traffic can be huge, it&#8217;s also less stable and harder to control long-term.<\/p>\n\n\n\n<p>\ud83e\udde0 If you\u2019re a publisher who monetizes via ad networks or affiliate links, and you produce high-quality, engaging, visual content, Google Discover is a powerful traffic and revenue channel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-google-discover-for-you\">Is Google Discover for You?<\/h2>\n\n\n\n<p>Being featured in <strong data-start=\"18\" data-end=\"37\">Google Discover<\/strong> can be highly beneficial, especially for content creators and businesses focused on visibility, engagement, and traffic.<\/p>\n\n\n\n<p>Here\u2019s who typically benefits the most:<\/p>\n\n\n\n<div class=\"_tableContainer_16hzy_1\">\n<div class=\"_tableWrapper_16hzy_14 group flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"54\" data-end=\"2268\">\n<thead data-start=\"54\" data-end=\"331\">\n<tr data-start=\"54\" data-end=\"331\">\n<th data-start=\"54\" data-end=\"101\" data-col-size=\"md\"><strong data-start=\"56\" data-end=\"72\">Who Benefits<\/strong><\/th>\n<th data-start=\"101\" data-end=\"179\" data-col-size=\"md\"><strong data-start=\"103\" data-end=\"114\">Benefit<\/strong><\/th>\n<th data-start=\"179\" data-end=\"331\" data-col-size=\"lg\"><strong data-start=\"181\" data-end=\"192\">Details<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"610\" data-end=\"2268\">\n<tr data-start=\"610\" data-end=\"886\">\n<td data-start=\"610\" data-end=\"656\" data-col-size=\"md\"><strong data-start=\"612\" data-end=\"645\">Publishers &amp; Media Outlets<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"656\" data-end=\"734\">Massive traffic spikes and increased readership<\/td>\n<td data-col-size=\"lg\" data-start=\"734\" data-end=\"886\">Discover can outperform traditional search for news, especially breaking or trending stories.<\/td>\n<\/tr>\n<tr data-start=\"887\" data-end=\"1162\">\n<td data-start=\"887\" data-end=\"933\" data-col-size=\"md\"><strong data-start=\"889\" data-end=\"923\">Bloggers &amp; Content Creators<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"933\" data-end=\"1011\">Broader exposure to new audiences<\/td>\n<td data-col-size=\"lg\" data-start=\"1011\" data-end=\"1162\">Content aligned with user interests can reach a wide audience without relying on SEO keywords or ads.<\/td>\n<\/tr>\n<tr data-start=\"1163\" data-end=\"1438\">\n<td data-start=\"1163\" data-end=\"1209\" data-col-size=\"md\"><strong data-start=\"1165\" data-end=\"1191\">Affiliate Marketers<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"1209\" data-end=\"1287\">More eyeballs on affiliate content<\/td>\n<td data-col-size=\"lg\" data-start=\"1287\" data-end=\"1438\">High-quality, visual, and relevant content (e.g. reviews) can attract Discover traffic that converts.<\/td>\n<\/tr>\n<tr data-start=\"1439\" data-end=\"1714\">\n<td data-start=\"1439\" data-end=\"1485\" data-col-size=\"md\"><strong data-start=\"1441\" data-end=\"1467\">Brands &amp; Businesses<\/strong> (with blogs)<\/td>\n<td data-col-size=\"md\" data-start=\"1485\" data-end=\"1563\">Improved brand awareness and engagement<\/td>\n<td data-col-size=\"lg\" data-start=\"1563\" data-end=\"1714\">Educational, how-to, or thought leadership content builds trust and drives niche traffic.<\/td>\n<\/tr>\n<tr data-start=\"1715\" data-end=\"1992\">\n<td data-start=\"1715\" data-end=\"1764\" data-col-size=\"md\"><strong data-start=\"1717\" data-end=\"1763\">E-commerce Sites with Editorial Content<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"1764\" data-end=\"1841\">Exposure to shopping-intent users<\/td>\n<td data-col-size=\"lg\" data-start=\"1841\" data-end=\"1992\">Product roundups, comparisons, or seasonal guides perform well when useful and timely.<\/td>\n<\/tr>\n<tr data-start=\"1993\" data-end=\"2268\">\n<td data-start=\"1993\" data-end=\"2039\" data-col-size=\"md\"><strong data-start=\"1995\" data-end=\"2018\">YouTube Creators<\/strong><\/td>\n<td data-col-size=\"md\" data-start=\"2039\" data-end=\"2117\">More video views<\/td>\n<td data-col-size=\"lg\" data-start=\"2117\" data-end=\"2268\">Discover surfaces YouTube videos too, optimized thumbnails and titles increase visibility to interested users.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"sticky end-(--thread-content-margin) h-0 self-end select-none\">&nbsp;<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-your-content-into-google-discover\">How to Get Your Content Into Google Discover<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong data-start=\"399\" data-end=\"423\">Be indexed by Google:<\/strong>&nbsp;It must be part of Google Search.<\/li>\n<\/ul>\n\n\n\n<p><strong>You don&#8217;t necessarily need a traditional website to be featured in Google Discover,<\/strong> but you do need <strong data-start=\"112\" data-end=\"133\">published content<\/strong> that meets Google&#8217;s quality criteria and is <strong data-start=\"178\" data-end=\"191\">indexable<\/strong> by Google. This usually means you have a website or publish content through a platform that Google <a href=\"https:\/\/mondiad.com\/blog\/ai-search-optimisation-for-publishers\/\">indexes <\/a>(like Medium, Blogger, etc.).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong data-start=\"463\" data-end=\"499\">Follow Google\u2019s content policies: <\/strong>Avoid misinformation, clickbait, or misleading content.<\/li>\n\n\n\n<li><strong data-start=\"561\" data-end=\"593\">Be high-quality and engaging:<\/strong>&nbsp;Clear, useful, and trustworthy content performs better.<\/li>\n\n\n\n<li><strong data-start=\"1946\" data-end=\"1988\">Create Relevant Content:<\/strong> Google favors fresh, engaging content that matches user interests. Focus on helpful, trustworthy articles or videos.<\/li>\n\n\n\n<li><strong data-start=\"655\" data-end=\"677\">Use strong visuals:<\/strong> Google Discover favors articles with large, compelling images (at least 1200 px wide).<\/li>\n\n\n\n<li><strong data-start=\"770\" data-end=\"792\">Be mobile-friendly:<\/strong>&nbsp;Most Discover traffic comes from mobile users.<\/li>\n\n\n\n<li><strong data-start=\"845\" data-end=\"882\">Use structured data when possible: <\/strong>Especially for news, articles, or events.<\/li>\n\n\n\n<li><strong data-start=\"2474\" data-end=\"2506\">Leverage SEO Best Practices:<\/strong> Even though Discover isn\u2019t based on keyword search, strong SEO helps Google understand your content\u2019s relevance.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">\ud83d\udd0d <strong data-start=\"933\" data-end=\"946\">Important<\/strong>:<\/p>\n\n\n\n<p>Discover is not based on keywords or search queries but on user interests, behavior, and personalization. You can&#8217;t &#8220;opt in&#8221; to Discover, but you can optimize your content for eligibility.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-monetize-with-mondiad\">Monetize With Mondiad!<\/h2>\n\n\n\n<p>While Discover\u2019s traffic can be unpredictable, the rewards are well worth the effort. Treat it as part of a broader content strategy, and you&#8217;ll unlock new growth opportunities for both your content and monetisation efforts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/members.mondiad.com\/registration?role=publisher&amp;src=mblog&amp;utm_source=mblog\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine having a personalized feed that shows you the freshest news, trending topics, and content tailored perfectly to your interests, all without even searching. That\u2019s exactly what Google Discover does. Instead of waiting for someone to type a query, Discover brings relevant content straight to their fingertips on the Google app or even the mobile<\/p>\n","protected":false},"author":4,"featured_media":8414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,140,142],"tags":[78,26,84],"class_list":{"0":"post-8389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-affiliate-events","8":"category-affiliate-marketing","9":"category-monetization-tips","10":"tag-ad-monetization","11":"tag-publisher","12":"tag-traffic"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/06\/google-discover-x-pub.png","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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Blog\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/all-about-google-discover\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/all-about-google-discover\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomondiad\",\"https:\\\/\\\/x.com\\\/gomondiad\",\"https:\\\/\\\/www.instagram.com\\\/gomondiad\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gomondiad\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\",\"name\":\"Oana 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