{"id":8244,"date":"2025-07-31T18:10:38","date_gmt":"2025-07-31T15:10:38","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=8244"},"modified":"2026-05-08T19:09:07","modified_gmt":"2026-05-08T16:09:07","slug":"monetization-jargon-decoded","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/monetization-jargon-decoded\/","title":{"rendered":"Speak money! Ad Monetization Jargon, Decoded!"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a seasoned webmaster or just getting started with monetizing your website traffic, <\/span><b>navigating <a href=\"https:\/\/mondiad.com\/blog\/digital-advertising-glossary-2022-the-mondiad-edition\/?src=mblog\">the jargon of the ad tech industry<\/a> can sometimes feel like learning a new language.&nbsp;<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Understanding key terms can help you make smarter decisions, optimize your revenue, and better communicate with advertisers or monetization partners.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To make things easier, we\u2019ve put together a quick glossary of <\/span><b>5 essential ad monetization terms<\/b><span style=\"font-weight: 400;\"> every <\/span><b>publisher <\/b><span style=\"font-weight: 400;\">should know.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ad-request\"><strong data-start=\"165\" data-end=\"179\">Ad Request<\/strong><\/h2>\n\n\n\n<p>An <strong data-start=\"183\" data-end=\"197\">ad request<\/strong> happens when your website or app asks the ad server (or ad network) to fill an ad slot. This occurs whenever a user visits a page or triggers an event that calls for an ad to be shown.<\/p>\n\n\n\n<p><strong>Not every ad request results in an ad being served.<\/strong> If no ad is available, or if the ad network decides not to fill the request (due to targeting, bidding, etc.), the slot may remain empty or show a fallback ad.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impression\"><strong data-start=\"675\" data-end=\"689\">Impression<\/strong><\/h2>\n\n\n\n<p>An <strong data-start=\"755\" data-end=\"769\">impression<\/strong> is counted <strong data-start=\"781\" data-end=\"833\">only when an ad is actually served and displayed<\/strong> on the user\u2019s screen. In most cases, the ad must <strong data-start=\"883\" data-end=\"948\">load successfully and be viewable (or at least start loading)<\/strong> for it to count as an impression.<\/p>\n\n\n\n<p>More impressions mean more opportunities to earn revenue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpm-cost-per-mille\"><b>CPM (Cost Per Mille)<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">CPM is the amount an advertiser pays for every 1,000 times their ad is shown (not clicked) to users. <\/span><b>For publishers, CPM determines how much money is earned per 1,000 ad views.&nbsp;<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters-nbsp\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">CPM is one of the most common pricing models in digital advertising. It is primarily used in <\/span><b>display advertising,<\/b><span style=\"font-weight: 400;\">\u00a0like banner ads, native ads, and video ads.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">For publishers, it&#8217;s a key monetisation metric, while for advertisers, it&#8217;s a way to measure brand exposure.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">High CPMs can indicate valuable traffic (geo, device, niche). Low CPMs might suggest issues with ad placement, quality, or traffic.<\/span><\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-04252f2c-0f53-47e8-bc69-5ba244693d9c\">\n<p id=\"ub-styled-box-bordered-content-\"><span style=\"color: #161616;\"><span style=\"font-size: 17.99px;\"><b>Formula: <\/b><code data-start=\"1455\" data-end=\"1501\">(Total cost \/ Total Impressions) x 1000<\/code><\/span><\/span><\/p>\n\n\n<\/div>\n\n\n<p><b>Example:<br><\/b><i style=\"font-size: 14px;\">An advertiser pays $200 for 100,000 impressions. &gt; <\/i><i style=\"font-size: 14px;\">CPM = ($200 \/ 100,000) \u00d7 1,000 = <\/i><b style=\"font-size: 14px;\"><i>$2.00<\/i><\/b><b><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-influences-cpm\"><b>What Influences CPM?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Audience Quality:<\/b><span style=\"font-weight: 400;\"> Geolocation, device type, time on site, engagement.<\/span><\/li>\n\n\n\n<li><b>Traffic Volume &amp; Consistency<\/b><\/li>\n\n\n\n<li><b>Ad Format:<\/b><span style=\"font-weight: 400;\"> Video and native ads often have higher CPMs than banners.<\/span><\/li>\n\n\n\n<li><b>Industry\/Niche:<\/b><span style=\"font-weight: 400;\"> Finance, health, and tech usually get higher CPMs than gaming or entertainment.<\/span><\/li>\n\n\n\n<li><b>Seasonality:<\/b><span style=\"font-weight: 400;\"> CPMs rise during Q4 (Black Friday, Christmas) and drop in January.<\/span><\/li>\n\n\n\n<li><b>Viewability:<\/b><span style=\"font-weight: 400;\"> Ads that are visible longer or higher on the page command higher CPMs.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Tip<\/b><span style=\"font-weight: 400;\">: Optimize your content, loading speed, and layout to increase viewability and boost CPM rates.<\/span>\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ecpm-effective-cost-per-mille\"><b>eCPM (Effective Cost Per Mille)<\/b><\/h2>\n\n\n\n<p><b>eCPM (Effective Cost Per Mille)<\/b><span style=\"font-weight: 400;\"> is a metric that shows <\/span><b>how much revenue you earn per 1,000 ad impressions<\/b><span style=\"font-weight: 400;\">, regardless of how the ads were priced (CPM, CPC, CPA, etc.).<\/span><\/p>\n\n\n\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>CPM\u00a0<\/strong>is<\/span><span style=\"font-weight: 400;\"> what the advertiser offers.<br><\/span><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>eCPM\u00a0<\/strong>is<\/span><span style=\"font-weight: 400;\"> what the publisher <\/span><i><span style=\"font-weight: 400;\">actually <\/span><\/i><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><em>earns\u00a0<\/em>per<\/span><span style=\"font-weight: 400;\"> 1,000 views, which can vary.<\/span><\/p>\n\n\n\n<p><b style=\"color: #161616; font-family: 'Public Sans', system-ui, sans-serif; font-size: 1.285em;\">Why it matters:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">It gives a <\/span><b>standardized view of ad revenue<\/b><span style=\"font-weight: 400;\">, letting you compare performance across formats, pricing models, and traffic sources.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It reflects <\/span><b>true monetization performance<\/b><span style=\"font-weight: 400;\"> across all pricing models.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Lets you <\/span><b>compare ad units<\/b><span style=\"font-weight: 400;\">, geos, or networks side by side.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Helps with <\/span><b>optimization decisions<\/b><span style=\"font-weight: 400;\">: which format or partner brings in more money per impression?<\/span><\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-5c5c078c-b440-4d39-b72b-b9c291c9f270\">\n<p id=\"ub-styled-box-bordered-content-\"><strong data-start=\"1440\" data-end=\"1452\">Formula:<\/strong><code data-start=\"1455\" data-end=\"1501\">(Total earnings \u00f7 Total impressions) \u00d7 1,000<\/code><\/p>\n\n\n<\/div>\n\n\n<p><b>Example:<br><\/b><span style=\"font-weight: 400;\">You earned $150 from 75,000 ad impressions. &gt; <\/span><span style=\"font-weight: 400;\">eCPM = ($150 \/ 75,000) \u00d7 1,000 = <\/span><b>$2.00<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-affects-ecpm\"><b>What Affects eCPM?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Traffic Quality:<\/b><span style=\"font-weight: 400;\"> High-engagement, converting users increase eCPM.<\/span><\/li>\n\n\n\n<li><b>GEO:<\/b><span style=\"font-weight: 400;\"> Tier 1 countries usually generate higher eCPMs.<\/span><\/li>\n\n\n\n<li><b>Ad Format:<\/b><span style=\"font-weight: 400;\"> Native and video ads usually have higher eCPMs than display banners.<\/span><\/li>\n\n\n\n<li><b>Niche:<\/b><span style=\"font-weight: 400;\"> Finance, health, crypto often have better-paying campaigns.<\/span><\/li>\n\n\n\n<li><b>Fill Rate:<\/b><span style=\"font-weight: 400;\"> Low fill = lost impressions = lower total revenue = lower eCPM.<\/span><\/li>\n\n\n\n<li><b>Competition (Demand):<\/b><span style=\"font-weight: 400;\"> More bidders = higher eCPM due to auction dynamics.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><i><span style=\"font-weight: 400;\">Tip: Track eCPM across your ad units to identify high-performing zones and scale accordingly.<\/span><\/i><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fill-rate\"><b>Fill Rate<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Fill rate measures how many ad requests result in actual ads being served (filled) by an ad network or platform. It\u2019s expressed as a percentage and is crucial in evaluating how efficiently a publisher\u2019s ad inventory is being monetized.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters-nbsp-0\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Revenue Potential<\/b><span style=\"font-weight: 400;\">: Low fill rates mean missed opportunities to earn money.<\/span><\/li>\n\n\n\n<li><b>Inventory Efficienc<\/b><span style=\"font-weight: 400;\">y: A higher fill rate means better usage of available ad slots.<\/span><\/li>\n\n\n\n<li><b>Troubleshooting<\/b><span style=\"font-weight: 400;\">: If fill rate drops, it may point to issues like low traffic quality, poor GEO targeting, or integration errors.<\/span><\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000; border-radius: 0%; background-color: inherit; \" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-43443188-b38e-4312-a097-13b88ff03b38\">\n<p id=\"ub-styled-box-bordered-content-\"><b>Formula: <\/b><code data-start=\"1455\" data-end=\"1501\">Fill rate = (Number of filled ad requests \u00f7 Total ad requests) \u00d7 100\u00a0<\/code><\/p>\n\n\n<\/div>\n\n\n<p><strong>Example<\/strong>:<br><span style=\"font-weight: 400;\">Your site sends <\/span><b>100,000 ad requests<\/b><span style=\"font-weight: 400;\"> in a day. &gt; <\/span><span style=\"font-weight: 400;\">Your ad network delivers <\/span><b>85,000 ads<\/b><span style=\"font-weight: 400;\">. &gt; <\/span><span style=\"font-weight: 400;\">Fill Rate = (85,000 \/ 100,000) \u00d7 100 = <\/span><b>85%<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-affects-fill-rate\"><b>What Affects Fill Rate?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Traffic Geo &amp; Quality:<\/b><span style=\"font-weight: 400;\"> High-tier countries (US, UK, DE) often get better fill rates than lower-tier GEOs.<\/span><\/li>\n\n\n\n<li><b>Ad Format Availability:<\/b><span style=\"font-weight: 400;\"> Not all networks support all formats equally (e.g., push vs pop).<\/span><\/li>\n\n\n\n<li><b>Ad Blockers:<\/b><span style=\"font-weight: 400;\"> Users with ad blockers reduce fill opportunities.<\/span><\/li>\n\n\n\n<li><b>Network Demand:<\/b><span style=\"font-weight: 400;\"> If there aren\u2019t enough advertisers bidding, slots go unfilled.<\/span><\/li>\n\n\n\n<li><b>Site Compliance\/Policy:<\/b><span style=\"font-weight: 400;\"> Non-compliant or low-quality sites might get limited demand.<\/span><\/li>\n\n\n\n<li><b>Floor Prices (CPM Minimums):<\/b><span style=\"font-weight: 400;\"> Setting your floor too high might price you out of demand.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Tip: Use multiple demand sources to maximize your fill rate.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ad-tag\"><b>Ad Tag<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">An <\/span><b>ad tag<\/b><span style=\"font-weight: 400;\"> is a small piece of <\/span><b>HTML or JavaScript code<\/b><span style=\"font-weight: 400;\"> that a publisher places on their website or app. It acts as a <\/span><b>placeholder and delivery mechanism<\/b><span style=\"font-weight: 400;\"> for ads.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When a user visits a page with an ad tag, the tag calls the ad server or ad network to <\/span><b>request an ad<\/b><span style=\"font-weight: 400;\">, which is then delivered in that spot.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters-nbsp-1\"><b>Why it matters:<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Connection Point:<\/b><span style=\"font-weight: 400;\"> It\u2019s how the ad network communicates with your website.<\/span><\/li>\n\n\n\n<li><b>Flexibility:<\/b><span style=\"font-weight: 400;\"> Allows for targeting, frequency capping, and ad rotation.<\/span><\/li>\n\n\n\n<li><b>Tracking &amp; Reporting:<\/b><span style=\"font-weight: 400;\"> Records impressions, clicks, conversions, viewability, etc.<\/span><\/li>\n\n\n\n<li><b>Dynamic Serving:<\/b><span style=\"font-weight: 400;\"> Ads can change without needing to update the tag again.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 <\/span><b>Tip<\/b><span style=\"font-weight: 400;\">: Some tags may be blocked; using anti-ad-blocking tools can help.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sdk-software-development-kit\"><strong data-start=\"245\" data-end=\"279\">SDK (Software Development Kit)<\/strong><\/h2>\n\n\n\n<p>A package of tools and code libraries provided by an ad network that allows you to integrate ads into your <strong>mobile app<\/strong>. Think of it as a plug-and-play solution to start earning ad revenue inside your app.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-revenue-share-revshare\"><b>Revenue Share (RevShare)<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The percentage of ad revenue that a publisher receives from their monetization partner(an ad network, for example) for the ads he hosted.&nbsp;<\/span><\/p>\n\n\n\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Understanding your revenue share helps you assess the fairness and profitability of your monetization deals.<\/span><\/p>\n\n\n\n<p><b>Example:<br><\/b><span style=\"font-weight: 400;\">Advertiser pays $1,000 to run a campaign &gt; <\/span><span style=\"font-weight: 400;\">Ad network keeps 30% ($300) &gt; <\/span><span style=\"font-weight: 400;\">Publisher earns 70% ($700) &gt; <\/span><span style=\"font-weight: 400;\">Publisher RevShare = <\/span><b>70%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-influences-revshare-for-publishers\"><b>What Influences RevShare for Publishers?<\/b><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Traffic Quality &amp; GEOs:<\/b><span style=\"font-weight: 400;\"> Better traffic can earn higher shares.<\/span><\/li>\n\n\n\n<li><b>Volume:<\/b><span style=\"font-weight: 400;\"> High-volume publishers may negotiate better terms.<\/span><\/li>\n\n\n\n<li><b>Exclusivity:<\/b><span style=\"font-weight: 400;\"> Some networks offer higher RevShare in exchange for exclusive traffic.<\/span><\/li>\n\n\n\n<li><b>Vertical\/Niche:<\/b><span style=\"font-weight: 400;\"> Certain verticals (e.g., finance, dating) may command more revenue per impression or click.<\/span><\/li>\n\n\n\n<li><b>Ad Format:<\/b><span style=\"font-weight: 400;\"> Push and pop ads often have different RevShares than banners or native ads.<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\ud83d\udca1 Tip: <\/span><b>Track net revenue<\/b><span style=\"font-weight: 400;\"> (not just fill rate or CPM) to understand true performance.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-make-money-with-mondiad\">Make Money with Mondiad!<\/h2>\n\n\n\n<p>Whether you\u2019re new to website monetization or looking to improve your current setup, getting familiar with these terms is a great first step toward making smarter, more informed decisions.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As the digital advertising space evolves, <\/span><b>staying fluent in ad tech language will help you better manage your inventory, choose the right partners, and ultimately grow your earnings.<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/members.mondiad.com\/registration?role=publisher&amp;src=mblog&amp;utm_source=mblog\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Looking for a reliable monetization partner with transparent terms and high-performing ad formats?It&#8217;s right here!<\/span>\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">Join Mondiad Now<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a seasoned webmaster or just getting started with monetizing your website traffic, navigating the jargon of the ad tech industry can sometimes feel like learning a new language.&nbsp; Understanding key terms can help you make smarter decisions, optimize your revenue, and better communicate with advertisers or monetization partners. To make things easier, we\u2019ve<\/p>\n","protected":false},"author":4,"featured_media":8251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,142],"tags":[78,26],"class_list":{"0":"post-8244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-insights","8":"category-monetization-tips","9":"tag-ad-monetization","10":"tag-publisher"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-monetiz-jargon.png","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Speak money! Ad Monetization Jargon, Decoded! - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Confused by ad monetization terms? Understand essential terms every website or app owner should know when monetizing ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/monetization-jargon-decoded\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speak money! Ad Monetization Jargon, Decoded!\" \/>\n<meta property=\"og:description\" content=\"Confused by ad monetization terms? 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