{"id":8119,"date":"2025-05-27T18:31:44","date_gmt":"2025-05-27T15:31:44","guid":{"rendered":"https:\/\/blog-stage.mondiad.com\/?p=8119"},"modified":"2026-05-15T20:17:25","modified_gmt":"2026-05-15T17:17:25","slug":"ad-monetization-mistakes","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/ad-monetization-mistakes\/","title":{"rendered":"Mistakes Sabotaging Your Ad Revenue as a Publisher"},"content":{"rendered":"\n<p class=\"has-large-font-size\">&#8220;I don\u2019t want to increase my ad monetization rates&#8221; <br>&#8211; said no publisher ever. \ud83d\ude35\u200d<\/p>\n\n\n\n<p>But even the best content creators can unknowingly make mistakes that slash their ad revenue potential. If your earnings aren\u2019t where you expect them to be, it might not be the traffic volume; it could be how you&#8217;re managing your <a href=\"https:\/\/mondiad.com\/blog\/from-webmaster-to-publisher\/\">ad monetisation<\/a> strategy.<\/p>\n\n\n\n<p>Let\u2019s break down the most common mistakes publishers make that sabotage ad revenue, and how to fix them before they cost you even more.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tl-dr\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common publisher mistakes like poor ad placement, ignoring audience analytics, slow page speed, and using the wrong ad formats can significantly reduce ad revenue.<\/li>\n\n\n\n<li>Balancing monetization with user experience is essential, too many ads, irrelevant advertisers, or poor mobile optimization can increase bounce rates and hurt performance.<\/li>\n\n\n\n<li>Optimizing placements, testing ad formats, improving site speed, and partnering with high-quality ad networks can help publishers maximize earnings and engagement.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-stop-making-these-ad-monetization-mistakes\">Stop Making These Ad Monetization Mistakes!<\/h2>\n\n\n\n<p>As a publisher, the ultimate goal is to maximise your revenue while delivering the best user experience possible. Yet, sometimes, publishers unknowingly make mistakes that stunt their <a href=\"https:\/\/mondiad.com\/blog\/top-money-websites\/\">monetisation <\/a>potential.<\/p>\n\n\n\n<p>Here are some of the most common ad optimisation pitfalls and how to avoid them to help you skyrocket your earnings.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c77620b75b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c77620b75b\" class=\"aligncenter wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-1024x350.png\" alt=\"Ad Monetization Mistakes\" class=\"wp-image-8263\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub-1200x411.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/mistaked-sabotaging-your-ad-revenue-pub.png 1520w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ad Monetization Mistakes<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"1-1-neglecting-audience-analytics\">1. Neglecting Audience Analytics<\/h3>\n\n\n\n<p>If you\u2019re not analysing your audience&#8217;s behaviour, you\u2019re essentially flying blind when it comes to ad placements. Understanding your audience&#8217;s preferences, browsing habits, and interactions with your content is crucial to creating targeted and effective ad strategies.<\/p>\n\n\n\n<p>By using audience analytics, you can tailor ad placements to suit user interests, ensuring higher engagement and better ad performance. When you know your audience, you can serve them the ads that are most likely to convert, and that means more revenue for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-2-using-the-wrong-ad-formats-for-your-audience-\"><strong data-start=\"723\" data-end=\"771\">2. Using the Wrong Ad Formats for Your Audience<\/strong><\/h3>\n\n\n\n<p>Not all traffic responds the same way to all ad formats. If you\u2019re using banner ads where <a href=\"https:\/\/mondiad.com\/blog\/push-monetization\/\">push notifications<\/a> perform better, or you\u2019re ignoring high-converting pop or <a href=\"https:\/\/mondiad.com\/blog\/native-admonetization-guide\/\">native ads<\/a>, you\u2019re leaving money on the table.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c77620b9d8&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c77620b9d8\" class=\"aligncenter wp-lightbox-container\"><img decoding=\"async\" width=\"1520\" height=\"520\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats.jpg\" alt=\"Mondiad ad formats\" class=\"wp-image-8265\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats.jpg 1520w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-1024x350.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/ad-formats-1200x411.jpg 1200w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad ad formats<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-3-ignoring-ad-placement-optimisation-\"><strong data-start=\"1202\" data-end=\"1240\">3. Ignoring Ad Placement Optimisation<\/strong><\/h3>\n\n\n\n<p>Poor ad placement, whether it&#8217;s too intrusive or too hidden, can dramatically impact performance and revenue. Intrusive ads drive bounce rates up; invisible ads don\u2019t get clicked at all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-4-similarly-overloading-pages-with-ads\">4. Similarly&#8230; Overloading Pages with Ads<\/h3>\n\n\n\n<p>We all want to maximise revenue, but overloading your pages with too many ads can have the opposite effect. When users are bombarded with excessive ads, it creates a poor user experience that leads to high bounce rates and frustration.<\/p>\n\n\n\n<p>Balance is key. Too few ads, and you&#8217;re not monetising enough; too many, and you&#8217;re pushing visitors away. Find the sweet spot that enhances the user experience while still generating revenue. Keep it simple, and don\u2019t sacrifice quality for quantity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-5-partnering-with-low-quality-ad-networks-\"><strong data-start=\"1623\" data-end=\"1666\">5. Partnering with Low-Quality Ad Networks<\/strong><\/h3>\n\n\n\n<p>Some networks deliver poor fill rates, low CPMs, or irrelevant ads that don\u2019t engage your users. Worse, low-quality networks can slow down your site or expose your audience to security risks.<\/p>\n\n\n\n<p>Partner with reputable, performance-driven ad networks that offer transparent reporting, high fill rates, and diverse monetisation options. Read reviews, check case studies, and talk to other publishers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-6-ignoring-mobile-optimisation-\"><strong>6. Ignoring Mobile Optimisation<\/strong><\/h3>\n\n\n\n<p>Did you know that the majority of web traffic now comes from mobile devices? If your site isn\u2019t optimised for mobile, you could be losing out on a significant chunk of potential revenue. Mobile users expect fast load times, a responsive design, and a seamless experience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/what-wtf.gif\" alt=\"\" class=\"wp-image-8280\" style=\"width:520px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p>Failing to provide that can lead to poor user engagement, higher bounce rates, and ultimately, lost opportunities to monetise your traffic. Ensure your site and ads are mobile-friendly to improve both user experience and ad performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-7-choosing-low-quality-ad-supplies\">7. Choosing Low-Quality Ad Supplies<\/h3>\n\n\n\n<p>You may be tempted to work with anyone offering high CPM rates, but partnering with low-quality or irrelevant advertisers can backfire. Not only will your audience be exposed to ads that don&#8217;t align with their interests, but it can also damage your site&#8217;s reputation and reduce trust.<\/p>\n\n\n\n<p>Always prioritise working with reputable, high-quality advertisers whose offers resonate with your audience. These partnerships can lead to better engagement and higher-paying ads that will improve your overall monetisation efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-8-neglecting-page-speed-and-user-experience-\"><strong data-start=\"2512\" data-end=\"2557\">8. Neglecting Page Speed and User Experience<\/strong><\/h3>\n\n\n\n<p>Slow-loading pages frustrate users and lead to higher bounce rates, hurting both your SEO and your ad viewability. Cluttered layouts or ad overload can do the same.<\/p>\n\n\n\n<p>Optimise your site for speed using compression, caching, and CDN services. Keep your layout clean, mobile-friendly, and lightweight. Choose ad scripts that are optimised for fast performance. <span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/blog\/5-ad-revenue-strategies-for-publishers\/?src=mblog&amp;utm_source=mblog\">More tips here.<\/a><\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ad-monetization-mistakes-faq\">Ad Monetization Mistakes FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-0f1940ca-ae94-445c-9f49-1490282baf4e\" data-mobilecollapse=\"false\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-0f1940ca-ae94-445c-9f49-1490282baf4e\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-0f1940ca-ae94-445c-9f49-1490282baf4e\" style=\"color: #000000; \">Why aren\u2019t my ad monetization earnings increasing?<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-0f1940ca-ae94-445c-9f49-1490282baf4e\">\n\n<p>Low earnings are often caused by optimization issues, not just low traffic. Common reasons include poor ad placement, wrong ad formats, slow site speed, or weak audience targeting.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-0f1940ca-ae94-445c-9f49-1490282baf4e\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-0f1940ca-ae94-445c-9f49-1490282baf4e\" style=\"color: #000000; \">Does using too many ads increase revenue?<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-0f1940ca-ae94-445c-9f49-1490282baf4e\">\n\n<p>Not necessarily. Overloading a page with ads can harm user experience, increase bounce rates, and ultimately reduce overall earnings.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-0f1940ca-ae94-445c-9f49-1490282baf4e\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-0f1940ca-ae94-445c-9f49-1490282baf4e\" style=\"color: #000000; \">What is the biggest mistake publishers make?<\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-0f1940ca-ae94-445c-9f49-1490282baf4e\">\n\n<p>One of the biggest mistakes is ignoring audience analytics. Without understanding user behavior, it\u2019s difficult to optimize ad placements and maximize revenue.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"9-ad-monetisation-part-art-part-science\">Ad Monetisation: Part Art, Part Science<\/h2>\n\n\n\n<p>It\u2019s about optimising the experience, understanding your audience, and continuously testing and improving. By avoiding these common mistakes, you can unlock your site\u2019s full potential and increase your revenue.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/register?src=mblog&amp;utm_source=mblog\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png\" alt=\"mondiad sign up\" class=\"wp-image-3477\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>After all, who doesn\u2019t want to boost their ad monetisation rates?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;I don\u2019t want to increase my ad monetization rates&#8221; &#8211; said no publisher ever. \ud83d\ude35\u200d But even the best content creators can unknowingly make mistakes that slash their ad revenue potential. If your earnings aren\u2019t where you expect them to be, it might not be the traffic volume; it could be how you&#8217;re managing your<\/p>\n","protected":false},"author":4,"featured_media":11460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,142],"tags":[78,26],"class_list":{"0":"post-8119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-insights","8":"category-monetization-tips","9":"tag-ad-monetization","10":"tag-publisher"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/Mistakes-Sabotaging-Your-Ad-Revenue-as-a-Publisher.webp","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mistakes Sabotaging Your Ad Revenue as a Publisher<\/title>\n<meta name=\"description\" content=\"Discover the most common ad monetization mistakes publishers make and learn how to fix everything to maximize ad revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/ad-monetization-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mistakes Sabotaging Your Ad Revenue as a Publisher\" \/>\n<meta property=\"og:description\" content=\"Discover the most common ad monetization mistakes publishers make and learn how to fix everything to maximize ad revenue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/ad-monetization-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-27T15:31:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T17:17:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/05\/Mistakes-Sabotaging-Your-Ad-Revenue-as-a-Publisher.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. 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