{"id":465,"date":"2022-01-01T15:48:10","date_gmt":"2022-01-01T12:48:10","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=465"},"modified":"2026-04-02T17:06:30","modified_gmt":"2026-04-02T14:06:30","slug":"a-how-it-works-how-to-set-up-conversion-tracking","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/a-how-it-works-how-to-set-up-conversion-tracking\/","title":{"rendered":"All About Conversion Tracking in Mondiad!"},"content":{"rendered":"

Conversion tracking is crucial for affiliate marketing or other types of online advertising campaigns, as it allows advertisers to measure the effectiveness of their campaigns and optimize them for better results. By tracking more (granular), advertisers and particularly affiliates can access detailed reports and make further informed decisions.<\/p>\n

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Understanding Postback URL Tracking<\/h2>\n
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Postback URL tracking is an essential component of modern digital advertising, offering accurate, real-time insights into campaign performance, (reporting conversions or specific actions taken by users after they interact with an advertisement) by allowing seamless communication between an ad network(us) and an ad tracker of choice.<\/div>\n<\/blockquote>\n

This method is more secure and reliable than others as it is not susceptible to forms of tracking prevention like ad blockers.<\/p>\n

\"how<\/p>\n

1. The user clicks the ad. -> When a user clicks on an ad, they are redirected through a tracking URL that often contains a unique identifier for the click.<\/span><\/b><\/p>\n

2. The user performs an action. -><\/b> After clicking the ad, the user performs an action on the advertiser\u2019s website or app, such as making a purchase.<\/span><\/b><\/p>\n

3. Data is synced and ready for analysis. -> Once the user action is completed,\u00a0 this information is transmitted back to the ad network and tracker, which updates its records accordingly.<\/span><\/b><\/p>\n

\ud83d\udca1 A postback URL contains tracking parameters such as clickID, campaignID, adformat, etc. This information is used to attribute the conversion to the correct user and to track the performance of different campaigns and traffic sources.<\/p>\n

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Setting up a Postback URL<\/h2>\n
\u26a0\ufe0f You need to create a unique tracking URL for each campaign.<\/strong><\/div>\n
To set up conversion tracking, you must head over to your Mondiad advertiser account and navigate to the “Conversion Tracking<\/a><\/span>” section in the left menu.<\/div>\n
\"CONVERSION<\/a><\/div>\n
Here you can find all the conversion tracking options available to move on with your setup:<\/div>\n
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  1. Pixel Tracking<\/li>\n
  2. Custom integration<\/li>\n
  3. 3rd party ad tracker integrations<\/li>\n<\/ol>\n
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    Pixel tracking<\/strong><\/h2>\n

    All About Mondiad’s Pixel Tracking<\/a><\/p><\/blockquote>\n