{"id":448,"date":"2022-01-01T15:44:07","date_gmt":"2022-01-01T12:44:07","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=448"},"modified":"2026-04-16T13:29:15","modified_gmt":"2026-04-16T10:29:15","slug":"a-how-it-works-how-to-create-an-ad-campaign","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/a-how-it-works-how-to-create-an-ad-campaign\/","title":{"rendered":"How to Create a Mondiad Ad Campaign"},"content":{"rendered":"\n

Whether you’re a seasoned marketer or a beginner, understanding the fundamentals of setting up an ad campaign is essential for achieving your advertising goals. Here’s how we do it:<\/p>\n\n\n\n

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Disclaimer<\/strong>: As we are in a dynamic industry and also striving to provide the best and latest technology on our platform, please note that our Help Center articles might sometimes be missing out on updates like UI improvements, for example.<\/p>\n\n\n\n

Use this documentation as a guideline and check your Mondiad account for the full experience. Thanks for the understanding.<\/p>\n\n\n\n

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Mondiad ad campaign creation:<\/h2>\n\n\n\n

To create a Mondiad ad campaign, you simply go to the Campaigns section<\/em> from the left menu and click on the “Create campaign<\/strong>” button. <\/p>\n\n\n

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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

Naturally, the next step would make you choose your preferred ad format for this campaign.<\/p>\n\n\n\n

\"Mondiad<\/figure>\n\n\n\n
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Campaign info<\/strong>rmation<\/h2>\n\n\n
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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

To create an ad campaign, start by adding your campaign information:<\/span><\/p>\n\n\n\n

1.  Give your ad campaign a name;<\/span><\/p>\n\n\n\n

2. Create tags for better ad campaign management.<\/span><\/p>\n\n\n\n

3. Create your target URL by adding your tracking tokens.<\/span><\/p>\n\n\n\n

– [clickid] – Unique ID is used for conversion tracking
<\/span><\/i><\/span>– [zoneid] – Zone ID is our <\/span><\/i>toke<\/span><\/i>n for publisher id and represents a group of subids
<\/span><\/i><\/span>– [subid] – Subids belong to Zone ID and are usually used for a granular campaign optimization
<\/span><\/i><\/span>– [country] – Country Code (2 letter country code like US, FR, DE, IT)
<\/span><\/i><\/span>– [campaignid] – Campaign ID in our system
<\/span><\/i><\/span>– [creativeid] – Creative ID in our system
<\/span><\/i><\/span>– [os] – Operating system name (Windows, Linux, Android, etc.)
<\/span><\/i><\/span>– [browser] – Browser type name
<\/span><\/i><\/span>– [carrier] – Mobile carrier
<\/span><\/i><\/span>– [subscriptionage] – How many days ago the subscription occurred
<\/span><\/i><\/span>– [bid] – Bid value (CPC)
<\/span><\/i><\/span>– [adformat] – Represents the Ad format <\/span><\/i><\/span><\/p>\n\n\n\n

4. Choose the type of your landing page content: <\/span>Mainstream\/Adult<\/i><\/p>\n\n\n\n

5. Select your offer type from the dropdown box.<\/p>\n\n\n

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Campaign creatives <\/b><\/h2>\n\n\n\n

Add your creative <\/span>Title, Description, Icon and Image.<\/span><\/i> Use [city]<\/i><\/span> and [country] <\/i><\/span>tokens in the creative title and description and each user will see his own country and city in the message. Insert emojis in your Title<\/span> <\/i>and Description <\/i><\/span>to make it more visually pleasing.<\/p>\n\n\n

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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

On the right side, you can click on the preview button to see how users will see your ad.<\/span><\/p>\n\n\n\n

\ud83d\udca1 You can create a number of <\/span>10 <\/b>creatives <\/strong>in a single ad campaign.<\/span><\/p>\n\n\n\n

\ud83d\udca1 We recommend creating two separate campaigns for Classic and In-page push ad types, for better optimisation and reporting.<\/span><\/p>\n\n\n\n

Choose the Push Notification Ad Type you`d like for your ad: <\/p>\n\n\n\n

Classic Push Notifications<\/h3>\n\n\n
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Classic push ads are user-friendly, engaging notifications that appear on a user\u2019s mobile or desktop after they opt in to receive messages, meaning they trust the website they subscribed to. <\/p>\n\n\n\n

They allow advertisers to reach users directly anywhere and can be used across a wide variety of advertising campaigns.<\/p>\n\n\n

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Learn more about\u00a0 Push Ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

In-page Push Notifications<\/h3>\n\n\n
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In-page push ads are notifications that appear directly on a website after the page loads without requiring user consent or subscription. <\/strong><\/p>\n\n\n\n

They are device-compatible, relevant for all users, and suitable for any type of advertising campaign.<\/p>\n\n\n

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Learn more about In-Page Push Ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

Native ads<\/h3>\n\n\n
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Native ads are seamlessly integrated into a website\u2019s content, looking like related articles or posts,<\/strong> which makes them more clickable than traditional ads and builds trust by targeting users based on their habits and interests.<\/p>\n\n\n

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Learn more about Native Ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

Banner ads<\/h3>\n\n\n
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\"mondiad<\/a><\/figure>\n<\/div>\n\n\n

Banner ads are versatile visual ads available in various sizes, shapes, and placements,<\/strong> often interactive to boost engagement, and are ideal for increasing brand awareness or driving sales through strategic, eye-catching design.<\/p>\n\n\n

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Learn more about Banner Ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

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Interstitial ads (access by request)<\/a><\/h3>\n\n\n\n

Interstitial ads<\/strong> are displayed in the centre of a website\u2019s screen with a darkened background around it and a close button with which the user closes the ad and returns to their current session.<\/p>\n\n\n

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Interstitial ads began to gain popularity in the early 2000s, (at a time when banners were popular), as a response to the growing need for more engaging forms of online advertising. Early examples show that interstitial ads gain popularity with the rise in mobile apps and mobile browsing, their strategic timing and placement being a sought solution to banner blindness.<\/p>\n\n\n

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Learn more about interstitials here<\/strong><\/a>.<\/p>\n\n\n<\/div>\n\n\n

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Parked Domain Ads (access by request)<\/a><\/h3>\n\n\n\n

A parked domain<\/strong> is nothing more than a domain name that has been purchased but is not actively being used for a website.<\/p>\n\n\n

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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

Parked domain traffic<\/strong> refers to the visitors who land on a parked domain, most commonly due to misspelt entries in the search results. When users reach the parked domain, they are automatically redirected to an advertiser\u2019s offer landing page.<\/p>\n\n\n

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Learn more about Parked Domain Traffic here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

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Telegram Mini App Ads (access by request)<\/a><\/h3>\n\n\n\n

Launch Mondiad Ads via Telegram Mini Apps,<\/strong> which are web-based applications embedded inside Telegram chats and channels.<\/p>\n\n\n\n

With no extra downloads required and seamless integration into users\u2019 daily interactions, these mini apps provide a frictionless ad experience that boosts engagement and conversions.<\/p>\n\n\n

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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

You can choose between 4 different ad creative sizes, as follows:<\/p>\n\n\n\n

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  1. 200×200<\/li>\n\n\n\n
  2. 512×512<\/li>\n\n\n\n
  3. 600×400<\/li>\n\n\n\n
  4. 640×640<\/li>\n<\/ol>\n\n\n
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    Learn more about Mondiad Telegram Mini App Ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

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    Popunder ads<\/h3>\n\n\n\n

    Unlike pop-up ads that appear immediately in front of the screen, popunders stay in the background<\/strong>, making them less disruptive and often resulting in higher engagement when users eventually view them.<\/p>\n\n\n\n

    \"Mondiad<\/figure>\n\n\n
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    Learn more about Mondiad popunder ads here<\/a>.<\/p>\n\n\n<\/div>\n\n\n

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    Campaign targeting<\/b><\/h2>\n\n\n
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    \"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

    In the Campaign Targeting section, select the parameters you want for your ad campaign. <\/span><\/p>\n\n\n\n

    Currently, you can make a broad selection of filters, namely: <\/span>Country, Region & City, Carrier, Device, Device type, Operating system, Operating system version, Browser, Browser language, Browser version, Subscriptions Age(Push ads), Traffic Type, ZoneId, SubId<\/span><\/i><\/span><\/p>\n\n\n\n

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    Campaign budgeting<\/b><\/h2>\n\n\n\n

    Campaign bidding is involves setting various budget parameters to control how much you’re willing to spend and how your ads are delivered. Understanding the different types of budgets and bidding options will help you optimize your campaigns for better performance and cost efficiency.<\/p>\n\n\n

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    \"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

    Bidding is available on a CPC(Cost Per Click)<\/strong> and <\/span>CPM(Cost Per Mile\/1000 Impressions)<\/strong>and TargetCPA<\/a> <\/strong>model, starting with a minimum of<\/span> $0.0001.<\/b><\/p>\n\n\n\n

     <\/td>CPM<\/b><\/td>CPC<\/b><\/td>TargetCPA<\/b><\/td><\/tr>
    Push Ads<\/b><\/td>\u274c<\/span><\/td>\u2705<\/span><\/td>\u2705<\/span><\/td><\/tr>
    Native Ads<\/b><\/td>\u2705<\/span><\/td>\u2705<\/span><\/td>\u2705<\/span><\/td><\/tr>
    Banner Ads<\/b><\/td>\u2705<\/span><\/td>\u274c<\/span><\/td>\u2705<\/span><\/td><\/tr>
    Domain Ads <\/b><\/td>\u2705 CPV (per view\/impression)<\/span><\/td>\u274c<\/span><\/td>\u274c<\/span><\/td><\/tr>
    Telegram Mini App Ads<\/b><\/td>\u2705<\/span><\/td>\u2705<\/span><\/td>\u274c<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Total budget<\/strong><\/h3>\n\n\n\n

    The total budget is the maximum amount of money you are willing to spend on a campaign over its entire duration. (starting with $10 minimum or set it to unlimited)<\/p>\n\n\n\n

    Daily budget:<\/strong><\/h3>\n\n\n\n

    The daily budget is the maximum amount you are willing to spend on a campaign per day. This helps in spreading your total budget evenly over the campaign duration, ensuring that your ads are shown consistently every day. (starting with $10.00 or set it to unlimited<\/span>)<\/p>\n\n\n\n

    \u26a0\ufe0f The daily budget may be exceeded due to the nature of push ads.<\/span><\/p>\n\n\n\n

    ZoneID daily budget<\/strong><\/h3>\n\n\n\n

    A ZoneID daily budget allows you to allocate a specific daily budget for each ad zone, ensuring you control spending on individual zones based on their performance and importance to your campaign goals.<\/p>\n\n\n\n

    Custom bidding<\/strong><\/h3>\n\n\n\n

    Clicking on \u201cAdvanced Biding\u201d will also allow you to set up <\/span><\/strong>a custom Bidby ZoneId, SubId and Country<\/span>.<\/p>\n\n\n\n

    Custom bidding by allows you to set different bid amounts and fine-tune your costs more granularly.  This is useful if some segments perform better than others or have higher traffic and require more aggressive bidding.<\/p>\n\n\n\n

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    Campaign delivery<\/b><\/h2>\n\n\n\n

    This is where you configure how and when your ads are shown to your target audience.<\/p>\n\n\n

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    \"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

     Frequency Capping<\/h3>\n\n\n\n

    Choose a Frequency Cap, <\/strong>which is the number of times and the timeframe (in hours, starting with 1 hour) your ad will be shown to a visitor.<\/span><\/p>\n\n\n\n

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    Example: If you set the cap to 5 times in 24 hours, a visitor will see the ad a maximum of 5 times within a 24-hour period.<\/p>\n<\/blockquote>\n\n\n\n

    Next, select your desired <\/span>timezone <\/b>from the drop-down below to ensure your campaign runs according to the specific time zone of your target audience or your preferred time zone.
    <\/span><\/p>\n\n\n\n

    Day Parting<\/h3>\n\n\n\n

    Set the <\/span>Day <\/b>Parting <\/strong>to<\/span> control the days and hours during which your campaign is active.<\/span><\/p>\n\n\n\n