\n\n\n\n\n\n
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TL;DR<\/h2>\n\n\n\n\n- Google Tag Manager (GTM) is a free tool <\/strong>for managing website tracking without constantly editing your site\u2019s code.<\/li>\n\n\n\n
- It helps Mondiad advertisers track user behavior, conversions, clicks, form submissions, and campaign performance.<\/strong><\/li>\n\n\n\n
- GTM is built around Tags <\/strong>(tracking scripts), Triggers <\/strong>(when tracking fires), and Variables <\/strong>(data used for tracking conditions).<\/li>\n\n\n\n
- To set it up, you need a Google account, a GTM container, access to your website, and the Mondiad tracking script.<\/strong><\/li>\n<\/ul>\n\n\n<\/div>\n\n\n
\n\n\n\nWhat is Google Tag Manager?<\/b><\/h2>\n\n\n\nGoogle Tag Manager (GTM) is a free tool provided by Google that allows its users to track user behavior, events, and conversions by adding several tags (snippets of code) on a website<\/span> or mobile app.<\/span><\/p>\n\n\n<\/div>\n\n\nGoogle Tag Manager is best for anyone who needs easy control over tracking and understanding user behavior, conversions, and similar data, to further optimize their marketing efforts. By setting up tags and triggers correctly, marketers, advertisers, brands, or webmasters can effectively improve their results based on specific data.<\/span><\/p>\n\n\n\nHow does it work?<\/strong><\/p>\n\n\n\nGoogle Tag Manager (GTM) <\/span>essentially acts as a middleman to manage your tags and send data to analytics tools.<\/p>\n\n\n\n![\"How](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/GTM.png\")
<\/a>How Google Tag Manager works<\/figcaption><\/figure>\n<\/div>\n\n\nTo track ad campaign data using Google Tag Manager (GTM), you’ll want to focus on setting up the right tags, triggers, and variables to capture relevant data from your campaigns. These elements will allow you to track when users complete specific actions (e.g., purchases, form submissions) as a result of clicking on your ad.<\/p>\n\n\n\n
\u2139\ufe0f <\/span>The GTM <\/i><\/i>container <\/strong>is<\/em><\/span> a small JavaScript code snippet that holds all the tags, triggers, and variables. Think of it as your central code for your website. You can update any of these items within the GTM interface, and changes will reflect on your site without needing to redeploy the GTM container.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span>Tags <\/i>are the snippets of code added through GTM that send data to third-party tools<\/span><\/i> like Google Analytics or other analytics platforms. Examples of tags include tracking scripts for analytics, heatmaps, or conversion tracking.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span><\/i>Triggers <\/i><\/b>listen for specific actions or events on your website (like page views, button clicks, form submissions, etc) and fire the associated tag when those conditions are met.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span><\/i>Variables <\/strong>store<\/em><\/span> data like page URLs and click IDs that GTM uses for tags and triggers. For example, if you want a tag to fire only on specific page URLs, you could use a variable to check for the URL condition.<\/span><\/i><\/p>\n\n\n\n
\n\n\n\nGoogle Tag Manager setup prerequisites:<\/b><\/h2>\n\n\n\n\n- A GTM account and container created for your website.<\/span><\/li>\n\n\n\n
- Access to your website’s source code.<\/span><\/li>\n\n\n\n
- A code snippet provided by Mondiad<\/span><\/li>\n\n\n\n
- Basic understanding of how GTM, Google Analytics, or other analytics tools work. (don\u2019t worry, just keep reading) \ud83d\ude09<\/span><\/li>\n<\/ul>\n\n\n\n
\n\n\n\nThe Google Tag Manager Setup Process<\/b><\/h2>\n\n\n\n
1. Create a GTM Account:<\/strong><\/p>\n\n\n\n\ud83d\udca1 To use Google Tag Manager, you must already have a Gmail account or any account for Google services.<\/span><\/p>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/gtm1.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nHead over to<\/span> Google Tag Manager<\/span><\/span><\/a> to set up an account. <\/span><\/p>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/gmt2-1024x514.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nClick on \u201cCreate Account\u201d and fill in your account name, container name (usually your website\u2019s domain), and select \u201cWeb\u201d as the target platform. When ready, click \u201cCreate\u201d and agree to the terms of service.<\/span><\/p>\n\n\n\n2. Install the GTM container code:<\/strong><\/p>\n\n\n\nAfter creating the container, you’ll receive a code snippet. <\/span>Place the first part in the <\/span><head><\/span> section and the second part immediately after the opening <\/span><body><\/span> tag of your website’s HTML.<\/span><\/p>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/gmt3.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\n\ud83d\udca1 There are several ways to install the code into your website, so we won\u2019t go into detail but feel free to ask us for assistance, if needed.<\/span><\/p>\n\n\n\nTo ensure your code is working properly, use the test feature to open your website in a new window, showing which tags are firing.<\/span><\/p>\n\n\n\n3. Publish the GTM Container:<\/strong><\/p>\n\n\n\nWhen ready, click the Submit button in the GTM dashboard to publish your container. <\/span><\/p>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/gmt4.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>\ud83d\udca1 You can also check if your GTM code is installed on your website by reloading the page, then right-clicking to view the page source. Simultaneously press CTRL + F to open the search bar where you can copy your code and check if it\u2019s highlighted in your page HTML.<\/span><\/p>\n\n\n\n
\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/x-google-tag-manager.png\")
<\/a>Mondiad x Google Tag Manager<\/figcaption><\/figure>\n<\/div>\n\n\nNow that you\u2019ve got GTM installed on your page, you are ready to set up further tracking requests, including data coming from Mondiad.<\/span><\/p>\n\n\n\n4. Add a custom HTML tag:<\/strong><\/p>\n\n\n\nIn your GTM dashboard, head over to the \u201cTags\u201d tab. Here, create a new tab and fill out the required fields. <\/span><\/p>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/gmt5.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nName your tag something easy to identify, like Mondiad General Script, set the tag type to Custom HTML, and finally,<\/span> copy and paste your Mondiad-generated script into the HTML box.<\/span><\/p>\n\n\n\n\ud83d\udd39 To grab your Mondiad script, log in to your advertiser account, head over to the Conversion tracking menu, and in the Google Tag Manager page you will see your code.<\/p>\n\n\n
\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/google-tag-manager.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nTo finalize the setup, move on to the \u201cTriggering\u201d section, choose \u201cAll Pages\u201d and then save the tag to publish your changes.<\/span><\/p>\n\n\n\n \ud83d\udca1 Based on your goals<\/a>, you can d<\/span>ecide when the conversion tracking should be fired. Common triggers include:<\/p>\n\n\n\n\n- Pageview<\/strong>: For tracking visits to a specific page (like a “thank you” page).<\/li>\n\n\n\n
- Click Trigger<\/strong>: For tracking clicks on buttons or links.<\/li>\n\n\n\n
- Form Submission<\/strong>: For tracking form completions.<\/li>\n<\/ul>\n\n\n\n
![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/10\/GTM-triggers.png\")
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nMore info on triggers here<\/a><\/span>.<\/p>\n\n\n\n
\n\n\n\nChecking Your Data<\/h2>\n\n\n\n
If you want to understand how campaign traffic behaves on your site, you could integrate Google Tag Manager with Google Analytics<\/a>.<\/span><\/p>\n\n\n\n\ud83d\udca1 Note that you will need to create a<\/span> GA4 property (if you don’t already have it) before starting up the integration.<\/p>\n\n\n\nJust create a GA4 event tag in GTM and map your events to be tracked alongside other metrics like bounce rate, session duration, and more.<\/p>\n\n\n\n
In GTM, go to Tags<\/em> -> New<\/em> -> Google Analytics -> Google Analytics: GA4 Event<\/em>. (The further setup is the same as the one above, however, it comes with more configuration options.)<\/p>\n\n\n\n
\n\n\n\nNeed Help Setting up GTM for Mondiad Conversion Tracking? <\/b><\/h2>\n\n\n\n![\"Mondiad](\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg\")
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What is Google Tag Manager?<\/b><\/h2>\n\n\n\nGoogle Tag Manager (GTM) is a free tool provided by Google that allows its users to track user behavior, events, and conversions by adding several tags (snippets of code) on a website<\/span> or mobile app.<\/span><\/p>\n\n\n<\/div>\n\n\nGoogle Tag Manager is best for anyone who needs easy control over tracking and understanding user behavior, conversions, and similar data, to further optimize their marketing efforts. By setting up tags and triggers correctly, marketers, advertisers, brands, or webmasters can effectively improve their results based on specific data.<\/span><\/p>\n\n\n\nHow does it work?<\/strong><\/p>\n\n\n\nGoogle Tag Manager (GTM) <\/span>essentially acts as a middleman to manage your tags and send data to analytics tools.<\/p>\n\n\n\n<\/a>How Google Tag Manager works<\/figcaption><\/figure>\n<\/div>\n\n\nTo track ad campaign data using Google Tag Manager (GTM), you’ll want to focus on setting up the right tags, triggers, and variables to capture relevant data from your campaigns. These elements will allow you to track when users complete specific actions (e.g., purchases, form submissions) as a result of clicking on your ad.<\/p>\n\n\n\n
\u2139\ufe0f <\/span>The GTM <\/i><\/i>container <\/strong>is<\/em><\/span> a small JavaScript code snippet that holds all the tags, triggers, and variables. Think of it as your central code for your website. You can update any of these items within the GTM interface, and changes will reflect on your site without needing to redeploy the GTM container.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span>Tags <\/i>are the snippets of code added through GTM that send data to third-party tools<\/span><\/i> like Google Analytics or other analytics platforms. Examples of tags include tracking scripts for analytics, heatmaps, or conversion tracking.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span><\/i>Triggers <\/i><\/b>listen for specific actions or events on your website (like page views, button clicks, form submissions, etc) and fire the associated tag when those conditions are met.<\/span><\/i><\/p>\n\n\n\n\u2139\ufe0f <\/span><\/i>Variables <\/strong>store<\/em><\/span> data like page URLs and click IDs that GTM uses for tags and triggers. For example, if you want a tag to fire only on specific page URLs, you could use a variable to check for the URL condition.<\/span><\/i><\/p>\n\n\n\n
\n\n\n\nGoogle Tag Manager setup prerequisites:<\/b><\/h2>\n\n\n\n\n- A GTM account and container created for your website.<\/span><\/li>\n\n\n\n
- Access to your website’s source code.<\/span><\/li>\n\n\n\n
- A code snippet provided by Mondiad<\/span><\/li>\n\n\n\n
- Basic understanding of how GTM, Google Analytics, or other analytics tools work. (don\u2019t worry, just keep reading) \ud83d\ude09<\/span><\/li>\n<\/ul>\n\n\n\n
\n\n\n\nThe Google Tag Manager Setup Process<\/b><\/h2>\n\n\n\n
1. Create a GTM Account:<\/strong><\/p>\n\n\n\n\ud83d\udca1 To use Google Tag Manager, you must already have a Gmail account or any account for Google services.<\/span><\/p>\n\n\n\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nHead over to<\/span> Google Tag Manager<\/span><\/span><\/a> to set up an account. <\/span><\/p>\n\n\n\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nClick on \u201cCreate Account\u201d and fill in your account name, container name (usually your website\u2019s domain), and select \u201cWeb\u201d as the target platform. When ready, click \u201cCreate\u201d and agree to the terms of service.<\/span><\/p>\n\n\n\n2. Install the GTM container code:<\/strong><\/p>\n\n\n\nAfter creating the container, you’ll receive a code snippet. <\/span>Place the first part in the <\/span><head><\/span> section and the second part immediately after the opening <\/span><body><\/span> tag of your website’s HTML.<\/span><\/p>\n\n\n\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\n\ud83d\udca1 There are several ways to install the code into your website, so we won\u2019t go into detail but feel free to ask us for assistance, if needed.<\/span><\/p>\n\n\n\nTo ensure your code is working properly, use the test feature to open your website in a new window, showing which tags are firing.<\/span><\/p>\n\n\n\n3. Publish the GTM Container:<\/strong><\/p>\n\n\n\nWhen ready, click the Submit button in the GTM dashboard to publish your container. <\/span><\/p>\n\n\n\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\n<\/span>\ud83d\udca1 You can also check if your GTM code is installed on your website by reloading the page, then right-clicking to view the page source. Simultaneously press CTRL + F to open the search bar where you can copy your code and check if it\u2019s highlighted in your page HTML.<\/span><\/p>\n\n\n\n
\n\n\n\n<\/a>Mondiad x Google Tag Manager<\/figcaption><\/figure>\n<\/div>\n\n\nNow that you\u2019ve got GTM installed on your page, you are ready to set up further tracking requests, including data coming from Mondiad.<\/span><\/p>\n\n\n\n4. Add a custom HTML tag:<\/strong><\/p>\n\n\n\nIn your GTM dashboard, head over to the \u201cTags\u201d tab. Here, create a new tab and fill out the required fields. <\/span><\/p>\n\n\n\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nName your tag something easy to identify, like Mondiad General Script, set the tag type to Custom HTML, and finally,<\/span> copy and paste your Mondiad-generated script into the HTML box.<\/span><\/p>\n\n\n\n\ud83d\udd39 To grab your Mondiad script, log in to your advertiser account, head over to the Conversion tracking menu, and in the Google Tag Manager page you will see your code.<\/p>\n\n\n
\n<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nTo finalize the setup, move on to the \u201cTriggering\u201d section, choose \u201cAll Pages\u201d and then save the tag to publish your changes.<\/span><\/p>\n\n\n\n \ud83d\udca1 Based on your goals<\/a>, you can d<\/span>ecide when the conversion tracking should be fired. Common triggers include:<\/p>\n\n\n\n\n- Pageview<\/strong>: For tracking visits to a specific page (like a “thank you” page).<\/li>\n\n\n\n
- Click Trigger<\/strong>: For tracking clicks on buttons or links.<\/li>\n\n\n\n
- Form Submission<\/strong>: For tracking form completions.<\/li>\n<\/ul>\n\n\n\n
<\/a>Mondiad x Google Tag Manager setup<\/figcaption><\/figure>\n<\/div>\n\n\nMore info on triggers here<\/a><\/span>.<\/p>\n\n\n\n
\n\n\n\nChecking Your Data<\/h2>\n\n\n\n
If you want to understand how campaign traffic behaves on your site, you could integrate Google Tag Manager with Google Analytics<\/a>.<\/span><\/p>\n\n\n\n\ud83d\udca1 Note that you will need to create a<\/span> GA4 property (if you don’t already have it) before starting up the integration.<\/p>\n\n\n\nJust create a GA4 event tag in GTM and map your events to be tracked alongside other metrics like bounce rate, session duration, and more.<\/p>\n\n\n\n
In GTM, go to Tags<\/em> -> New<\/em> -> Google Analytics -> Google Analytics: GA4 Event<\/em>. (The further setup is the same as the one above, however, it comes with more configuration options.)<\/p>\n\n\n\n
\n\n\n\nNeed Help Setting up GTM for Mondiad Conversion Tracking? <\/b><\/h2>\n\n\n\n\n\t\t\t
Google Tag Manager (GTM) is a free tool provided by Google that allows its users to track user behavior, events, and conversions by adding several tags (snippets of code) on a website<\/span> or mobile app.<\/span><\/p>\n\n\n<\/div>\n\n\n Google Tag Manager is best for anyone who needs easy control over tracking and understanding user behavior, conversions, and similar data, to further optimize their marketing efforts. By setting up tags and triggers correctly, marketers, advertisers, brands, or webmasters can effectively improve their results based on specific data.<\/span><\/p>\n\n\n\n How does it work?<\/strong><\/p>\n\n\n\n Google Tag Manager (GTM) <\/span>essentially acts as a middleman to manage your tags and send data to analytics tools.<\/p>\n\n\n To track ad campaign data using Google Tag Manager (GTM), you’ll want to focus on setting up the right tags, triggers, and variables to capture relevant data from your campaigns. These elements will allow you to track when users complete specific actions (e.g., purchases, form submissions) as a result of clicking on your ad.<\/p>\n\n\n\n \u2139\ufe0f <\/span>The GTM <\/i><\/i>container <\/strong>is<\/em><\/span> a small JavaScript code snippet that holds all the tags, triggers, and variables. Think of it as your central code for your website. You can update any of these items within the GTM interface, and changes will reflect on your site without needing to redeploy the GTM container.<\/span><\/i><\/p>\n\n\n\n \u2139\ufe0f <\/span>Tags <\/i>are the snippets of code added through GTM that send data to third-party tools<\/span><\/i> like Google Analytics or other analytics platforms. Examples of tags include tracking scripts for analytics, heatmaps, or conversion tracking.<\/span><\/i><\/p>\n\n\n\n \u2139\ufe0f <\/span><\/i>Triggers <\/i><\/b>listen for specific actions or events on your website (like page views, button clicks, form submissions, etc) and fire the associated tag when those conditions are met.<\/span><\/i><\/p>\n\n\n\n \u2139\ufe0f <\/span><\/i>Variables <\/strong>store<\/em><\/span> data like page URLs and click IDs that GTM uses for tags and triggers. For example, if you want a tag to fire only on specific page URLs, you could use a variable to check for the URL condition.<\/span><\/i><\/p>\n\n\n\n 1. Create a GTM Account:<\/strong><\/p>\n\n\n\n \ud83d\udca1 To use Google Tag Manager, you must already have a Gmail account or any account for Google services.<\/span><\/p>\n\n\n Head over to<\/span> Google Tag Manager<\/span><\/span><\/a> to set up an account. <\/span><\/p>\n\n\n Click on \u201cCreate Account\u201d and fill in your account name, container name (usually your website\u2019s domain), and select \u201cWeb\u201d as the target platform. When ready, click \u201cCreate\u201d and agree to the terms of service.<\/span><\/p>\n\n\n\n 2. Install the GTM container code:<\/strong><\/p>\n\n\n\n After creating the container, you’ll receive a code snippet. <\/span>Place the first part in the <\/span><head><\/span> section and the second part immediately after the opening <\/span><body><\/span> tag of your website’s HTML.<\/span><\/p>\n\n\n \ud83d\udca1 There are several ways to install the code into your website, so we won\u2019t go into detail but feel free to ask us for assistance, if needed.<\/span><\/p>\n\n\n\n To ensure your code is working properly, use the test feature to open your website in a new window, showing which tags are firing.<\/span><\/p>\n\n\n\n 3. Publish the GTM Container:<\/strong><\/p>\n\n\n\n When ready, click the Submit button in the GTM dashboard to publish your container. <\/span><\/p>\n\n\n <\/span>\ud83d\udca1 You can also check if your GTM code is installed on your website by reloading the page, then right-clicking to view the page source. Simultaneously press CTRL + F to open the search bar where you can copy your code and check if it\u2019s highlighted in your page HTML.<\/span><\/p>\n\n\n\n Now that you\u2019ve got GTM installed on your page, you are ready to set up further tracking requests, including data coming from Mondiad.<\/span><\/p>\n\n\n\n 4. Add a custom HTML tag:<\/strong><\/p>\n\n\n\n In your GTM dashboard, head over to the \u201cTags\u201d tab. Here, create a new tab and fill out the required fields. <\/span><\/p>\n\n\n Name your tag something easy to identify, like Mondiad General Script, set the tag type to Custom HTML, and finally,<\/span> copy and paste your Mondiad-generated script into the HTML box.<\/span><\/p>\n\n\n\n \ud83d\udd39 To grab your Mondiad script, log in to your advertiser account, head over to the Conversion tracking menu, and in the Google Tag Manager page you will see your code.<\/p>\n\n\n To finalize the setup, move on to the \u201cTriggering\u201d section, choose \u201cAll Pages\u201d and then save the tag to publish your changes.<\/span><\/p>\n\n\n\n \ud83d\udca1 Based on your goals<\/a>, you can d<\/span>ecide when the conversion tracking should be fired. Common triggers include:<\/p>\n\n\n\n More info on triggers here<\/a><\/span>.<\/p>\n\n\n\n If you want to understand how campaign traffic behaves on your site, you could integrate Google Tag Manager with Google Analytics<\/a>.<\/span><\/p>\n\n\n\n \ud83d\udca1 Note that you will need to create a<\/span> GA4 property (if you don’t already have it) before starting up the integration.<\/p>\n\n\n\n Just create a GA4 event tag in GTM and map your events to be tracked alongside other metrics like bounce rate, session duration, and more.<\/p>\n\n\n\n In GTM, go to Tags<\/em> -> New<\/em> -> Google Analytics -> Google Analytics: GA4 Event<\/em>. (The further setup is the same as the one above, however, it comes with more configuration options.)<\/p>\n\n\n\n<\/a>
\n\n\n\nGoogle Tag Manager setup prerequisites:<\/b><\/h2>\n\n\n\n
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\n\n\n\nThe Google Tag Manager Setup Process<\/b><\/h2>\n\n\n\n
<\/a><\/a><\/a><\/a>
\n\n\n<\/a><\/a><\/a>\n
<\/a>
\n\n\n\nChecking Your Data<\/h2>\n\n\n\n
\n\n\n\nNeed Help Setting up GTM for Mondiad Conversion Tracking? <\/b><\/h2>\n\n\n