{"id":2756,"date":"2024-09-30T14:54:23","date_gmt":"2024-09-30T11:54:23","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2756"},"modified":"2026-05-25T14:34:27","modified_gmt":"2026-05-25T11:34:27","slug":"all-about-advertising-bidding-models-conversion-flows","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/all-about-advertising-bidding-models-conversion-flows\/","title":{"rendered":"How to Master Advertising Bidding Models &#038; Conversion Flows!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Are the terms CPM, CPA, CPI, CPL and the like giving you a hard time? We hope this article will clear the path for you and help you drive success with your ad campaigns!<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"318\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/09\/vae.gif\" alt=\"confused\" class=\"wp-image-8404\" style=\"width:321px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To start with, programmatic advertising is an automated method of buying digital ad space, which relies heavily on real-time bidding (RTB) to ensure the most efficient ad placements. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the context of affiliate offers, programmatic advertising leverages sophisticated algorithms and data to target potential customers and optimize ad spend.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But when it comes to buying traffic, it can be done in many different ways, thus understanding bidding models and conversion flows in is crucial for any campaign effectiveness, regardless of its end goal. Let\u2019s get into it!<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-ee969c0a-31d2-46c1-9b36-4a5d1555f2a9\">\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bidding models<\/strong> = how you pay for traffic: CPM (per 1k impressions), CPC (per click), CPA (per action), CPL (per lead), CPI (per install), CPS (per sale), RevShare (% of revenue over time)<\/li>\n\n\n\n<li><strong>No &#8220;best&#8221; model<\/strong> &#8211; pick based on your goal, budget, and offer type<\/li>\n\n\n\n<li><strong>Conversion flows:<\/strong> SOI (email only) \u2192 DOI (email + confirm) \u2192 PIN Submit \u2192 CC Submit. Easier = more volume, harder = higher payout<\/li>\n\n\n\n<li><strong>Ad sequence:<\/strong> creative \u2192 pre-lander (warms user up) \u2192 landing page<\/li>\n\n\n\n<li><strong>Key KPIs to track:<\/strong> Impressions, Clicks, CTR, CR, ROI<\/li>\n\n\n\n<li><strong>Manual vs auto bidding:<\/strong> SmartCPC\/TargetCPA let algorithms optimize bids in real time based on conversion likelihood<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<h2 id=\"h-understanding-programmatic-advertising-bidding-models\" class=\"wp-block-heading\"><b>Understanding Programmatic Advertising Bidding Models<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To put it simply, a bidding model measures the cost an advertiser pays for ad placements and each model is tied to specific performance indicators, such as clicks, sales, number of impressions, and so on.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1466251bb11&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1466251bb11\" class=\"aligncenter wp-lightbox-container\"><img decoding=\"async\" width=\"760\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/bidding-models.png\" alt=\"advertising bidding models\" class=\"wp-image-2757\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/bidding-models.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/bidding-models-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/bidding-models-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/bidding-models-300x103.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">affiliate marketing models<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In time, bidding models have been marked by significant changes driven by technology advancements, data availability, and shifting advertiser objectives. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">What started with the classic models of CPM and CPC, in recent years we\u2019ve seen a notable interest in performance-based models like CPS, CPI, CPL and the like. Today, there are many variations of pricing models, however, the most common remain CPM, CPC, and CPA.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Here are the key bidding models you should be familiar with:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><b>Bidding model<\/b><\/th><th><b>Definition<\/b><\/th><th><b>Best for<\/b><\/th><th><b>Considerations<\/b><\/th><\/tr><\/thead><tbody><tr><td><b>CPM (Cost Per Mille)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay for every 1,000 impressions of their ad.<\/span><\/td><td><span style=\"font-weight: 400;\">Commonly used for <\/span><b>brand awareness<\/b><span style=\"font-weight: 400;\"> campaigns where the goal is to reach as many people as possible.<\/span><\/td><td><span style=\"font-weight: 400;\">Effective for large-scale reach but doesn\u2019t guarantee engagement or conversions.<\/span><\/td><\/tr><tr><td><b>CPC (Cost Per Click)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay each time their ad is clicked.<\/span><\/td><td><span style=\"font-weight: 400;\">Ideal for campaigns focused on <\/span><b>driving traffic<\/b><span style=\"font-weight: 400;\"> to a website or landing page.<\/span><\/td><td><span style=\"font-weight: 400;\">Ensures engagement but clicks might not always lead to conversions.<\/span><\/td><\/tr><tr><td><b>CPA (Cost Per Acquisition)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay only when a specific action is completed, such as a sale, sign-up, or form submission.<\/span><\/td><td><span style=\"font-weight: 400;\">Conversion-focused campaigns, <\/span><b>specific actions<\/b><span style=\"font-weight: 400;\"> like purchases or sign-ups.<\/span><\/td><td><span style=\"font-weight: 400;\">Higher cost per action but aligns payment with actual campaign goals.<\/span><\/td><\/tr><tr><td><b>CPL (Cost Per Lead)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay for each lead generated, such as a contact form submission.<\/span><\/td><td><span style=\"font-weight: 400;\">Used in <\/span><b>lead generation<\/b><span style=\"font-weight: 400;\"> campaigns where the goal is to collect user information for future follow-up.<\/span><\/td><td><span style=\"font-weight: 400;\">Valuable for collecting leads, but quality and conversion of leads may vary.<\/span><\/td><\/tr><tr><td><b>CPI (Cost Per Install)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay for each app installation resulting from their ad.<\/span><\/td><td><span style=\"font-weight: 400;\">Typically used in mobile app marketing campaigns to drive<\/span><b> app installations.<\/b><\/td><td><span style=\"font-weight: 400;\">Specific to app promotions, ensures users install the app but doesn\u2019t guarantee active usage.<\/span><\/td><\/tr><tr><td><b>CPS (Cost Per Sale)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay for each sale generated from their ad.<\/span><\/td><td><span style=\"font-weight: 400;\">Common in e-commerce campaigns focused on <\/span><b>driving purchases.<\/b><\/td><td><span style=\"font-weight: 400;\">Directly tied to revenue but may have higher costs per sale.<\/span><\/td><\/tr><tr><td><b>CPV (Cost Per View)<\/b><\/td><td><span style=\"font-weight: 400;\">Advertisers pay each time a video ad is viewed.<\/span><\/td><td><span style=\"font-weight: 400;\">Common in <\/span><b>video advertising <\/b><span style=\"font-weight: 400;\">campaigns, particularly on platforms like YouTube.<\/span><\/td><td><span style=\"font-weight: 400;\">Focused on video content, but views don\u2019t necessarily equate to engagement or conversion.<\/span><\/td><\/tr><tr><td><strong>RevShare (Revenue Share)<\/strong><\/td><td><span style=\"font-weight: 400;\">Advertisers or offer owners share a percentage of the revenue generated by referred users over time.<\/span><\/td><td><span style=\"font-weight: 400;\">Best for long-term partnerships, recurring-revenue offers, and verticals where lifetime value matters.<\/span><\/td><td><span style=\"font-weight: 400;\">Returns can compound over time, but results are less predictable in the early stage than fixed payouts.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These bidding models allow advertisers to tailor their programmatic ad campaigns to meet specific goals, whether it&#8217;s increasing brand awareness, driving website traffic, generating leads, or ensuring high user engagement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Affiliates typically choose offers based on their audience&#8217;s interests and behavior to maximize their earnings. The effectiveness of each type can vary depending on the industry, target audience, and specific goals of the advertiser.<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><b>CPA: Why It Deserves a Closer Look<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">CPA remains one of the most attractive models for advertisers who care more about outcomes than visibility alone. Instead of paying for impressions or clicks first and hoping the funnel will do the rest, the advertiser pays only when a predefined action actually happens, such as a sign-up, lead, or sale. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">That makes CPA particularly useful when campaign efficiency needs to be measured against a clear business result.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">At the same time, CPA is not a shortcut around strategy. To make it work consistently, you still need accurate tracking, realistic payouts, a solid post-click funnel, and enough conversion data to understand where performance is coming from. In practice, the strongest CPA campaigns are usually the ones where targeting, offer fit, and conversion flow are already aligned before scaling starts.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you want to go deeper into the model, see our dedicated CPA guide here: <\/span><a href=\"https:\/\/mondiad.com\/blog\/draft-cpa-guide\/\"><span style=\"font-weight: 400;\">\/blog\/draft-cpa-guide\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><b>RevShare: The Long-Game Model<\/b><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">RevShare belongs in the same conversation because it represents a different way of evaluating campaign value. Instead of rewarding a one-time action, RevShare is tied to the revenue generated by the referred user over time. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This makes it especially relevant in niches where customer lifetime value matters, such as subscriptions, gaming, finance, SaaS, and other recurring-revenue environments.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The advantage of RevShare is its upside: a user acquired today can continue generating value long after the initial conversion. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The trade-off is predictability. Unlike CPA, where the value of the action is usually known in advance, RevShare can take longer to evaluate and may fluctuate depending on retention, monetisation depth, and overall user quality. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For many teams, CPA is the validation model, while RevShare becomes more attractive once the traffic quality is proven.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For a deeper breakdown, see the dedicated RevShare article here.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-manual-bidding-vs-automatic-bidding\" class=\"wp-block-heading\"><b>Manual Bidding vs Automatic Bidding<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Did you ever come across SmartCPC or <a href=\"https:\/\/mondiad.com\/blog\/mondiad-target-cpa-now-in-beta\/\" target=\"_blank\" rel=\"noreferrer noopener\">TargetCPA<\/a>?<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" width=\"220\" height=\"158\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/09\/automation-audio-engineer.gif\" alt=\"\" class=\"wp-image-8405\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Compared to manual biddings, automated bidding strategies like the ones above aim to optimize ad spend and achieve specific performance goals with the help of smart algorithms and and historical performance data.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Using automated bidding, the system is doing the work for you.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Bids are adjusted in real-time for each auction based on the likelihood of conversion. This means bids may be higher for users who are more likely to convert and lower for those less likely, optimizing the overall campaign performance.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-the-million-dollar-question-which-bidding-model-is-best\" class=\"wp-block-heading\"><b>The Million-dollar Question: Which Bidding Model is Best?<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This question cannot be answered, at least not in this form, because it is incomplete. There is no right or wrong answer because they all serve a purpose. The right question can be, \u201cwhich model is best for my ad campaign?\u201d<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Choosing the best bidding model depends on your campaign goals, budget, and the specific actions you want your audience to take. By understanding the strengths and use cases of each model, you can effectively allocate your advertising budget to achieve the desired outcomes.<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b> Identify your conversion funnel:<\/b><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It\u2019s vital you clearly define your campaign objectives and your conversion funnel, especially when dealing with affiliate offers. By systematically guiding potential customers through the conversion funnel, you will maximize your chances of converting leads into loyal customers or driving growth and profitability.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1466251bfcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1466251bfcf\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-FUNNEL.png\" alt=\"conversion funnel\" class=\"wp-image-2758\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-FUNNEL.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-FUNNEL-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-FUNNEL-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-FUNNEL-300x103.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">conversion funnel<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These are the goals commonly targeted in digital marketing and advertising campaigns:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Conversion Goal<\/th><th>Description<\/th><\/tr><\/thead><tbody><tr><td><b>Brand Awareness:&nbsp;<\/b><\/td><td><span style=\"font-weight: 400;\">Building brand awareness is crucial for establishing a presence in the market, creating a brand identity, and differentiating from competitors.<\/span><\/td><\/tr><tr><td><b>Website Traffic<\/b><\/td><td><span style=\"font-weight: 400;\">High website traffic can indicate strong brand interest and provides opportunities for conversions.<\/span><\/td><\/tr><tr><td><b>Engagement\/Clicks<\/b><\/td><td><span style=\"font-weight: 400;\">High engagement indicates that the content resonates with the audience and can lead to increased brand loyalty and conversions.<\/span><\/td><\/tr><tr><td><b>Conversions\/Sales<\/b><\/td><td><span style=\"font-weight: 400;\">Conversions are critical as they directly impact revenue and indicate the effectiveness of marketing strategies.<\/span><\/td><\/tr><tr><td><b>App Installations<\/b><\/td><td><span style=\"font-weight: 400;\">Essential for businesses offering apps, as a higher number of installations can lead to increased user engagement and revenue.<\/span><\/td><\/tr><tr><td><b>Sign-ups<\/b><\/td><td><span style=\"font-weight: 400;\">Sign-ups are a sign of user interest and provide opportunities for further engagement and conversion.<\/span><\/td><\/tr><tr><td><b>Lead Generation<\/b><\/td><td><span style=\"font-weight: 400;\">Generating leads is crucial for building a pipeline of potential customers to nurture and convert into sales.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><b> Prepare a clear budget:<\/b><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">It is vital to have an idea of your available budget and divide it accordingly.&nbsp;<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Is your budget fixed or limited?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Are you planning on setting daily spend limits?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is your <a href=\"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/\">targeting<\/a>?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What ad formats are you choosing?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is your test budget?&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">What is your affiliate offer payout?&nbsp;<\/span><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Answering all these questions will help you figure out a strategy for spending your budget wisely.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-understanding-ad-conversion-flows\" class=\"wp-block-heading\"><b>Understanding Ad Conversion Flows<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The conversion flow in advertising or affiliate marketing is a comprehensive process designed to guide users from initial exposure to a final conversion, with each step meticulously tracked and analyzed to optimize performance and maximize ROI.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Conversion <b>Type<\/b><\/th><th><b>Description<\/b><\/th><th><b>Example<\/b><\/th><\/tr><\/thead><tbody><tr><td><b>SOI<\/b><\/td><td><span style=\"font-weight: 400;\">Users provide their email or basic info once to subscribe or sign up.<\/span><\/td><td><span style=\"font-weight: 400;\">A user enters their email to subscribe to a newsletter and immediately starts receiving emails.<\/span><\/td><\/tr><tr><td><b>DOI<\/b><\/td><td><span style=\"font-weight: 400;\">Users confirm their subscription by clicking a link in a confirmation email.<\/span><\/td><td><span style=\"font-weight: 400;\">A user signs up for a newsletter, receives a confirmation email, and clicks the link to complete the subscription.<\/span><\/td><\/tr><tr><td><b>CC Submit<\/b><\/td><td><span style=\"font-weight: 400;\">Users enter their credit card information for a trial, purchase, or subscription.<\/span><\/td><td><span style=\"font-weight: 400;\">A user signs up for a software trial and must enter credit card details, which will be charged after the trial.<\/span><\/td><\/tr><tr><td><b>PIN Submit<\/b><\/td><td><span style=\"font-weight: 400;\">Users enter a PIN received via SMS to confirm their action.<\/span><\/td><td><span style=\"font-weight: 400;\">A user subscribes to a service by entering their mobile number and confirming with a PIN received via SMS.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">These types of submissions help advertisers and marketers ensure they are engaging with users who are genuinely interested and committed to their offers.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1466251c2c1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1466251c2c1\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"260\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-TYPE.png\" alt=\"ad conversion types\" class=\"wp-image-2759\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-TYPE.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-TYPE-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-TYPE-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/CONVERSION-TYPE-300x103.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">ad conversion types<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, while SOI and DOI offers provide quicker data engagement CC Submits and PIN Submits offers offer higher payouts due to building a better credibility among its users. Naturally, the shorter the form is, the easier it is to get a conversion but is this all that it matters?<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-ad-display-sequences\" class=\"wp-block-heading\"><b>Ad Display Sequences<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In advertising, users have another way of getting to conversions via different elements within an advertising campaign, each serving a unique purpose in the user journey.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Ad creative<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The ad creative is the actual advertisement content that is displayed to potential customers. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">This includes text, images, videos, or interactive media designed to attract and engage the audience.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Pre-lander<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">A pre-lander is an intermediary webpage that a user is taken to after clicking on an ad but before reaching the main landing page. <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It serves as a buffer between the ad and the final destination.<\/span><br><span style=\"font-weight: 400;\">It\u2019s mainly used to warm up the user and provide additional context, information, or persuasion to increase the likelihood of conversion when they reach the landing page.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Landing Page<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The landing page is the final webpage that users are directed to after clicking on the ad or passing through a pre-lander.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">It is specifically designed to convert visitors into leads or customers via specific actions such as filling out a form, making a purchase, signing up for a newsletter, or downloading a resource.&nbsp;<\/span><\/li>\n\n\n\n<li>E<span style=\"font-weight: 400;\">ach component plays a crucial role in guiding the user through the conversion funnel, maximizing the effectiveness of the advertising campaign.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1466251c59d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1466251c59d\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1285\" height=\"446\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2.jpg\" alt=\"ad flow\" class=\"wp-image-2620\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2.jpg 1285w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-1200x416.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-1024x355.jpg 1024w\" sizes=\"(max-width: 1285px) 100vw, 1285px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><b>Flow example: <\/b><b><br><\/b><b>Ad creative -&gt; pre-lander -&gt; landing page<\/b><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th><b>Ad Creative<\/b><\/th><th><b>Pre-lander<\/b><\/th><th><b>Landing Page<\/b><\/th><\/tr><\/thead><tbody><tr><td><span style=\"font-weight: 400;\">A user sees an engaging push ad for a new fitness app.<\/span><\/td><td><span style=\"font-weight: 400;\">Upon clicking the ad, the user is taken to a short quiz about their fitness goals.<\/span><\/td><td><span style=\"font-weight: 400;\">After completing the quiz, the user is directed to a landing page with personalized fitness plans and a sign-up form for the app.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-measuring-advertising-campaign-results\" class=\"wp-block-heading\"><b>Measuring Advertising Campaign Results<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Choosing the right metrics depends on campaign objectives, type of offer, and the stage of the advertising funnel being targeted (e.g., awareness, consideration, conversion). Here are the most common KPIs that can tell you relevant information about the performance of your ad campaign.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>Impressions<br><\/b><span style=\"font-weight: 400;\">Impressions represent the number of times an ad is displayed or viewed and indicates the reach and visibility of the ad.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\ud83d\udd39 <\/span><b>Clicks<br><\/b><span style=\"font-weight: 400;\">Clicks refer to the number of times users click on an ad, measuring user engagement and interest in the ad content.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\ud83d\udd39 CTR \u2013 Click-Through Rate<br><\/b><span style=\"font-weight: 400;\">CTR stands for click through rate, namely the amount of times users are clicking on your ads. A high CTR indicates that a higher percentage of users who view the advertisement or link are clicking on it, which is generally considered favorable in advertising as it signifies that the ad is relevant or compelling to the audience.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span style=\"font-weight: 400;\"><b>Formula: <\/b>CTR = Clicks \/ Impressions * 100<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\ud83d\udd39 CR \u2013 Conversion Rate<br><\/b><span style=\"font-weight: 400;\">This metric measures the percentage of users who take a desired action on a website(making a purchase, signing up for a newsletter, filling out a form, or completing some other predefined goal), out of the total number of visitors or users who interacted with the website or advertisement.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Naturally, a higher Conversion Rate indicates that a larger percentage of visitors are completing the desired action, which can lead to increased revenue and success in achieving business goals.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span style=\"font-weight: 400;\"><b>Formula: <\/b>CR = Conversions \/ clicks * 100.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><b>\ud83d\udd39 ROI \u2013 Return On Investment<br><\/b><span style=\"font-weight: 400;\">When your buying traffic, especially when doing affiliate marketing, it\u2019s important to keep track of your investments, and even more so, to measure your campaign efficiency. Did you make a profit, did u breakeven or did you lost money?<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><span style=\"font-weight: 400;\"><b>Formula: <\/b>ROI = Net Profit \/ Cost * 100.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Advertisers should continuously monitor these metrics, analyze trends, and adjust strategies to optimize performance and achieve their advertising goals effectively.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-run-programmatic-ads-with-mondiad\" class=\"wp-block-heading\"><b>Run Programmatic Ads with Mondiad<\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Choosing a bidding strategy is a game-changing element in your ad campaigns however it\u2019s important to note that there is no one right strategy for everyone. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this decision you should take into considerantions many other elements, including your end goals, your budget, your niche, your desired targeting, offer payout, conversion flow, and all other factors that you find relevant for your campaign.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whether you are just starting out or you are already experienced, we are here to bring you closer to success. We serve traffic for all countries and verticals via a multitude of <\/span><a href=\"https:\/\/mondiad.com\/our-ads\/?src=mblog&amp;utm_source=mblog\"><span style=\"font-weight: 400;\"><span style=\"color: #3079c8;\">ad formats<\/span><\/span><\/a><span style=\"font-weight: 400;\"> and we\u2019ve got you covered whether you prefer the stability of CPM (Cost Per Mille), the performance-driven approach of CPC (Cost Per Click), or the cutting-edge efficiency of Smart Bidding algorithms.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a1466251c8d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a1466251c8d1\" class=\"aligncenter size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg\" alt=\"Mondiad banner\" class=\"wp-image-11356\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-300x99.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-768x254.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-150x50.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-450x149.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We recommend checking out our live feed of our <\/span><span style=\"color: #3079c8;\"><a href=\"https:\/\/mondiad.com\/traffic-inventory\/?src=mblog&amp;utm_source=mblog\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">traffic inventory <\/span><\/a><\/span><span style=\"font-weight: 400;\">and jump straight into preparing your campaigns. If you need assistance, <\/span><span style=\"color: #3079c8;\"><a href=\"https:\/\/mondiad.com\/register?utm_source=mblog\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">we are one click away.&nbsp;<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are the terms CPM, CPA, CPI, CPL and the like giving you a hard time? We hope this article will clear the path for you and help you drive success with your ad campaigns! To start with, programmatic advertising is an automated method of buying digital ad space, which relies heavily on real-time bidding (RTB)<\/p>\n","protected":false},"author":4,"featured_media":3066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[25],"class_list":["post-2756","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-insights","tag-advertiser"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/09\/BIDDING-MODELS-2.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Master Advertising Bidding Models &amp; Conversion Flows!<\/title>\n<meta name=\"description\" content=\"Are the terms CPM, CPA, CPI, CPL and the like giving you a hard time? 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