{"id":2637,"date":"2024-05-28T12:40:08","date_gmt":"2024-05-28T09:40:08","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2637"},"modified":"2026-06-16T15:21:51","modified_gmt":"2026-06-16T12:21:51","slug":"interstitial-advertising","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","title":{"rendered":"Interstitial Advertising: What It Is &amp; How It Performs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Looking for an ad format that is impossible to ignore? Interstitial advertising delivers full-screen ads at natural transition points, capturing attention at the exact moment a user is most receptive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This guide covers everything you need to know about interstitial ads: what they are, how they work on Mondiad, which verticals they suit, how they stack up against other formats, and the best practices for running them profitably.<\/p>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-a735904f-3e23-4429-96d6-d65a069200e1\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><strong>TL;DR<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interstitial ads are full-screen overlays shown between content pages or at natural transition points.<\/li>\n\n\n\n<li>On Mondiad they display centred over a darkened background, with a close button, on both desktop and mobile.<\/li>\n\n\n\n<li>They deliver high visibility with no banner blindness, and suit app installs, sweepstakes, nutra, dating, and brand awareness.<\/li>\n\n\n\n<li>You can run them on CPM or CPC, and TargetCPA bidding is available across the Mondiad network.<\/li>\n\n\n\n<li>Versus push, native, banner, and popunder, interstitials win on same-screen impact for hot, mobile-heavy traffic.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><br><\/span><\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-1bef219d-8192-4cd8-babd-500139b16b4a\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\" style=\"\">Table of Contents<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#0-where-interstitial-ads-came-from-\" style=\"\">Where interstitial ads came from<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#1-what%E2%80%99s-an-interstitial-ad\" style=\"\">What\u2019s an interstitial ad?<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#2-interstitial-ad-pricing-cpm-vs-cpc-\" style=\"\">Interstitial ad pricing: CPM vs CPC<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#3-when-to-use-interstitial-ads-\" style=\"\">When to use interstitial ads<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#4-best-verticals-for-interstitial-ads-\" style=\"\">Best verticals for interstitial ads<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#5-interstitial-ads-vs-push-native-banner-and-popunder-\" style=\"\">Interstitial ads vs push, native, banner, and popunder<\/a><ul><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#6-which-format-should-you-pick-\" style=\"\">Which format should you pick?<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#7-best-practices-for-interstitial-campaigns-\" style=\"\">Best practices for interstitial campaigns<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#8-faq\" style=\"\">FAQ<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"0-where-interstitial-ads-came-from-\" class=\"wp-block-heading\"><strong>Where interstitial ads came from<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interstitial ads began to gain popularity in the early 2000s, (at a time when banners were popular), as a response to the growing need for more engaging forms of online advertising. Early examples show that interstitial ads gain popularity with the rise in mobile apps and mobile browsing, their strategic timing and placement being a sought solution to banner blindness. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since their introduction, interstitial ads have evolved greatly, being able to adapt to changes in technology, user behaviour and advertising trends and continue to be a high-rewarding ad format for both advertisers and ad publishers.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"1-what%E2%80%99s-an-interstitial-ad\" class=\"wp-block-heading\">What\u2019s an interstitial ad?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interstitial ads are full-screen digital advertisements that appear between two content pages or during natural transition points within a website such as when a user finishes reading an article, completes a level in a game, or navigates between sections within an app. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In Mondiad, interstitial ads will be displayed in the centre of a website\u2019s screen with a darkened background around it and a close button with which the user closes the ad and returns to their current session.<\/span><\/p>\n<\/blockquote>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2375\" height=\"813\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads.jpg\" alt=\"\" class=\"wp-image-3777\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads.jpg 2375w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-1200x411.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-2048x701.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-1024x351.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/03\/interstitial-ads-1536x526.jpg 1536w\" sizes=\"(max-width: 2375px) 100vw, 2375px\" \/><\/a><figcaption class=\"wp-element-caption\">Interstitial ad format<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The Mondiad interstitial ad format is made of either a 900 x 600 ad creative composed of a title, a description and a static\/dynamic creative, or a landing page URL.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2.jpg\"><img decoding=\"async\" width=\"1024\" height=\"356\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-1024x356.jpg\" alt=\"\" class=\"wp-image-2638\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-1024x356.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-1200x417.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2-1536x533.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ad2.jpg 1918w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Interstitial ad format<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interstitial ads work like any other ad format. Some may say interstitial ads are similar to pop ads since they are shown in full-screen, right in your face. However, in this case, interstitials do not open in a new window but show as a full-screen overlay in the current window.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<div class=\"pk-content-block pk-block-bg pk-block-bg-light\"><span style=\"font-weight: 400;\">Fun fact: the term &#8220;interstitial&#8221; is used as a reference to \u201cin-between\u201d since it sits between a referenced page and the page which references it, hence it is in between two pages.<\/span><\/div>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"2-interstitial-ad-pricing-cpm-vs-cpc-\" class=\"wp-block-heading\"><b><strong>Interstitial ad pricing: CPM vs CPC<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When setting up interstitial ad campaigns, before choosing your bidding model,&nbsp; it\u2019s best to take into consideration your goals, budget and target audience. Currently, in out network, you can choose to work either via CPM or CPC models.<\/span><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><b>CPM<\/b><\/td><td><span style=\"font-weight: 400;\">If the primary goal of your interstitial ad campaigns is increasing your brand visibility towards your ideal audience, then the CPM model is just right for you.&nbsp;<\/span><\/td><\/tr><tr><td><b>CPC<\/b><\/td><td><span style=\"font-weight: 400;\">For campaigns aimed to drive traffic or generate leads for your business, the CPC model ensure you pay only for clicks, making it the most cost-effective choice.<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For volumes and average bids you can always check our real-time <\/span><span style=\"color: #3079c8;\"><a href=\"https:\/\/mondiad.com\/traffic-inventory\" target=\"_blank\" rel=\"noreferrer noopener\"><b>traffic inventory<\/b><\/a><\/span><span style=\"font-weight: 400;\"> on our website. \ud83c\udf1f<\/span><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"3-when-to-use-interstitial-ads-\" class=\"wp-block-heading\"><b><strong>When to use interstitial ads<\/strong><\/b><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks.jpg\"><img decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-1024x355.jpg\" alt=\"\" class=\"wp-image-2639\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-1024x355.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-1200x416.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-768x266.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks-1536x533.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-perks.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Interstitials perks<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>You want high visibility. <\/strong>The full-screen, centred display ensures maximum exposure with no banner blindness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You want strong engagement. <\/strong>The placement and timing encourage high click-through rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You want creative flexibility. <\/strong>Use static images, dynamic creatives, or a landing page URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You want cross-device reach. <\/strong>Interstitials are desktop and mobile friendly, so you can target users across devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>You want a versatile format. <\/strong>Interstitials fit many niches, goals, and budgets.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"4-best-verticals-for-interstitial-ads-\" class=\"wp-block-heading\"><b><strong>Best verticals for interstitial ads<\/strong><\/b><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The effectiveness of interstitial ads, like any other ad format, depends on the advertiser\u2019s goals, budget and target audience, as previously mentioned. In this sense, there are no limits when it comes to ad verticals as well, however, we can recommend some niches that tend to perform particularly well with interstitial ads.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As previously mentioned, interstitials are super versatile. By continuous display of messages, brands can successfully <\/span><span style=\"font-weight: 400;\">raise <strong>brand awareness<\/strong><\/span><span style=\"font-weight: 400;\"> and recognition, placing them ahead of competition. At the same time, interstitial ads are also a great choice to <\/span><strong>generate leads<\/strong><span style=\"font-weight: 400;\"> and <\/span><strong>boost sales<\/strong><span style=\"font-weight: 400;\">. Advertisers can easily encourage engagement with their offers while its strategic display ensures 100% visibility.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Interstitials can take various forms, including statics or dynamic content, thus they are commonly preferred in promoting <\/span><span style=\"font-weight: 400;\">app installs<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">promotional content<\/span><span style=\"font-weight: 400;\">, to collect user information (such as email addresses or sign-up for newsletters) as well as to advertise various special discounts. <\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Think of niches like <strong>mobile <\/strong><\/span><strong>apps, sweepstakes, nutra, adult games, or dating.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"5-interstitial-ads-vs-push-native-banner-and-popunder-\" class=\"wp-block-heading\"><strong>Interstitial ads vs push, native, banner, and popunder<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Interstitials are one of several formats on Mondiad, alongside <strong>classic push, in-page push, native, banner, and popunder<\/strong>. Each suits a different funnel stage and traffic type. Here is how interstitials compare.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Format<\/strong><\/th><th><strong>How it appears<\/strong><\/th><th><strong>Best use cases<\/strong><\/th><th><strong>Intrusiveness<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Interstitial<\/strong><\/td><td>Full-screen overlay in the current window, centred over a darkened background, closed with a button.<\/td><td>App installs, sweepstakes, nutra, dating, brand awareness.<\/td><td>High<\/td><\/tr><tr><td><strong>Classic push<\/strong><\/td><td>Browser or system notification delivered after opt-in, can reach users even off-site.<\/td><td>Direct response, retargeting, urgency-driven offers.<\/td><td>Low to medium<\/td><\/tr><tr><td><strong>In-page push<\/strong><\/td><td>Notification-style ad shown inside the webpage, no opt-in required, works on all devices.<\/td><td>Broad reach, mobile traffic, colder audiences.<\/td><td>Low<\/td><\/tr><tr><td><strong>Native<\/strong><\/td><td>Blends into the page like recommended or sponsored content.<\/td><td>Finance, health, insurance, high-ticket e-commerce, longer funnels.<\/td><td>Very low<\/td><\/tr><tr><td><strong>Banner<\/strong><\/td><td>Static or animated display ad placed within the page layout.<\/td><td>Branding, retargeting, supporting other formats.<\/td><td>Low<\/td><\/tr><tr><td><strong>Popunder<\/strong><\/td><td>Loads your page in a separate tab behind the active window.<\/td><td>High-volume campaigns, sweepstakes, gambling, utilities.<\/td><td>Medium<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A few practical distinctions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interstitial vs popunder: <\/strong>both are high-impact, but an interstitial overlays the current window and is dismissed in place, while a popunder loads your page in a separate tab behind the active window.<\/li>\n\n\n\n<li><strong>Interstitial vs banner: <\/strong>banners sit inside the page layout and can suffer from banner blindness, whereas interstitials take the full screen and are hard to ignore.<\/li>\n\n\n\n<li><strong>Interstitial vs native: <\/strong>native ads blend into content for trust-led, longer funnels, while interstitials prioritise immediate, high-visibility impact.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"6-which-format-should-you-pick-\" class=\"wp-block-heading\"><strong>Which format should you pick?<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Your scenario<\/strong><\/th><th><strong>Formats to consider<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Hot traffic that is ready to convert<\/td><td>Popunder, push, interstitial<\/td><\/tr><tr><td>Mobile-heavy traffic<\/td><td>Push, interstitial, native<\/td><\/tr><tr><td>App installs, sweepstakes, or dating offers<\/td><td>Interstitial<\/td><\/tr><tr><td>Maximum same-screen visibility<\/td><td>Interstitial<\/td><\/tr><tr><td>Brand awareness on a tight budget<\/td><td>Banner, popunder<\/td><\/tr><tr><td>Trust-based verticals (finance, health)<\/td><td>Native<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For a full breakdown across the whole format mix, see the <a href=\"https:\/\/mondiad.com\/blog\/ad-formats-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mondiad ad formats comparison guide<\/a>.<\/p>\n\n\n\n<h2 id=\"7-best-practices-for-interstitial-campaigns-\" class=\"wp-block-heading\"><b><strong>Best practices for interstitial campaigns<\/strong><\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>The right timing and frequency<\/b><span style=\"font-weight: 400;\"> of interstitial ads are significant for efficiency. A good rule of thumb is to think of natural display intervals that feel non-intrusive towards the ad viewer.&nbsp;<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">As with any ad format, the ads displayed must be <\/span><b>customized <\/b><span style=\"font-weight: 400;\">to fit the target audience personas and the countries themselves.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Design <\/span><b>visually appealing<\/b><span style=\"font-weight: 400;\"> ad creatives, that communicate a <\/span><b>clear message<\/b><span style=\"font-weight: 400;\"> as well as a clear call-to-action to engage users. Remember, <\/span><span style=\"font-weight: 400;\">you can also use a landing page link as a creative, which is another great benefit and perk if you want to simply your process.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Like with any other ad, <\/span><b>using FOMO<\/b><span style=\"font-weight: 400;\">(fear of missing out) should be a great incentive to make people engage with your offer. Show your audience that they will miss something valuable.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Make sure your ads are <\/span><b>optimised for both mobile and desktop<\/b><span style=\"font-weight: 400;\"> environments.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">And perhaps the most important tip, <\/span><b>monitor your campaign performance <\/b><span style=\"font-weight: 400;\">and optimize when needed.<\/span><\/li>\n\n\n\n<li><b>Use ad tracking <\/b><span style=\"font-weight: 400;\">to track more info about your campaigns performance. You can try a free tool like <\/span><span style=\"color: #3079c8;\"><a href=\"https:\/\/mondiad.com\/blog\/new-feature-for-mondiad-advertisers-event-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">our event tracker<\/span><\/a><\/span><span style=\"font-weight: 400;\"> or use a third party tracking tool with more complex filters, but at additional costs. As our advertiser, you\u2019ll get exlucusive deals from our partners in <\/span><span style=\"color: #3079c8;\"><a href=\"https:\/\/mondiad.com\/blog\/special-deals\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400;\">our dedicated section<\/span><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"8-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>What is an interstitial ad?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">An interstitial ad is a full-screen advertisement shown between two content pages or at a natural transition point, such as finishing an article or moving between app sections.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>How are Mondiad interstitial ads displayed?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">On Mondiad, interstitials appear centred on the screen over a darkened background, with a close button that returns the user to their session.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>What is the Mondiad interstitial creative size?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">A Mondiad interstitial uses a 900 x 600 creative, made of a title, a description, and a static or dynamic image, or a landing page URL instead.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>Which bidding models can I use for interstitials?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">You can run interstitial campaigns on CPM or CPC. TargetCPA bidding is also available across the Mondiad network.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>What is the difference between an interstitial and a popunder?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">An interstitial overlays the current window and is closed in place, while a popunder loads your page in a separate tab behind the active window.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-5-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\" style=\"color: #000000; \"><strong>Which verticals work best with interstitials?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-5-6d1cdd89-b518-4f9c-8ea1-666a8d91587c\">\n\n<p class=\"wp-block-paragraph\">Interstitials tend to perform well for mobile apps, sweepstakes, nutra, adult games, and dating, and for brand awareness, lead generation, and sales goals.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=mblog\"><img loading=\"lazy\" decoding=\"async\" width=\"1140\" height=\"390\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><figcaption class=\"wp-element-caption\">Join Now<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Create your first interstitial campaign on Mondiad in under 10 minutes.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mondiad.com\/register?utm_source=mblog&amp;utm_medium=article&amp;utm_campaign=interstitial_jun26\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Join Mondiad now<\/strong><\/a>&nbsp; \ud83c\udf1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for an ad format that is impossible to ignore? Interstitial advertising delivers full-screen ads at natural transition points, capturing attention at the exact moment a user is most receptive. This guide covers everything you need to know about interstitial ads: what they are, how they work on Mondiad, which verticals they suit, how they<\/p>\n","protected":false},"author":4,"featured_media":3101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[136,135],"class_list":["post-2637","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry-insights","category-product-updates","tag-advertising-guide","tag-interstitial-ads"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interstitial Advertising: What It Is &amp; How It Performs - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interstitial Advertising: What It Is &amp; How It Performs\" \/>\n<meta property=\"og:description\" content=\"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/interstitial-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T09:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T12:21:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"Interstitial Advertising: What It Is &amp; How It Performs\",\"datePublished\":\"2024-05-28T09:40:08+00:00\",\"dateModified\":\"2026-06-16T12:21:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/\"},\"wordCount\":1514,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/interstitial-ads.jpg\",\"keywords\":[\"advertising guide\",\"interstitial ads\"],\"articleSection\":[\"INDUSTRY INSIGHTS\",\"PRODUCT UPDATES\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/\",\"name\":\"Interstitial Advertising: What It Is &amp; How It Performs - Mondiad Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/interstitial-ads.jpg\",\"datePublished\":\"2024-05-28T09:40:08+00:00\",\"dateModified\":\"2026-06-16T12:21:51+00:00\",\"description\":\"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/interstitial-ads.jpg\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/interstitial-ads.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interstitial Advertising: What It Is &amp; How It Performs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"name\":\"Mondiad Blog\",\"description\":\"Smart Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\",\"name\":\"Mondiad Blog\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomondiad\",\"https:\\\/\\\/x.com\\\/gomondiad\",\"https:\\\/\\\/www.instagram.com\\\/gomondiad\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gomondiad\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\",\"name\":\"Oana Vasarhelyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213\",\"caption\":\"Oana Vasarhelyi\"},\"description\":\"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/om-vasarhelyi\\\/\"],\"gender\":\"female\",\"jobTitle\":\"Full-Stack Marketer\",\"worksFor\":\"Mondiad\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/author\\\/oana\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/interstitial-advertising\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"width\":1001,\"height\":372,\"caption\":\"Mondiad Blog\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interstitial Advertising: What It Is &amp; How It Performs - Mondiad Blog","description":"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Interstitial Advertising: What It Is &amp; How It Performs","og_description":"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.","og_url":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","og_site_name":"Mondiad Blog","article_publisher":"https:\/\/www.facebook.com\/gomondiad","article_published_time":"2024-05-28T09:40:08+00:00","article_modified_time":"2026-06-16T12:21:51+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","type":"image\/jpeg"}],"author":"Oana Vasarhelyi","twitter_card":"summary_large_image","twitter_creator":"@gomondiad","twitter_site":"@gomondiad","twitter_misc":{"Written by":"Oana Vasarhelyi","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#article","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/"},"author":{"name":"Oana Vasarhelyi","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b"},"headline":"Interstitial Advertising: What It Is &amp; How It Performs","datePublished":"2024-05-28T09:40:08+00:00","dateModified":"2026-06-16T12:21:51+00:00","mainEntityOfPage":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/"},"wordCount":1514,"commentCount":0,"publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"image":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","keywords":["advertising guide","interstitial ads"],"articleSection":["INDUSTRY INSIGHTS","PRODUCT UPDATES"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondiad.com\/blog\/interstitial-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","url":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","name":"Interstitial Advertising: What It Is &amp; How It Performs - Mondiad Blog","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#primaryimage"},"image":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","datePublished":"2024-05-28T09:40:08+00:00","dateModified":"2026-06-16T12:21:51+00:00","description":"Looking for ways to get your business in the limelight? Try interstitial advertising, and deliver full-screen ads at strategic moments.","breadcrumb":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondiad.com\/blog\/interstitial-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#primaryimage","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/interstitial-ads.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondiad.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Interstitial Advertising: What It Is &amp; How It Performs"}]},{"@type":"WebSite","@id":"https:\/\/mondiad.com\/blog\/#website","url":"https:\/\/mondiad.com\/blog\/","name":"Mondiad Blog","description":"Smart Advertising","publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondiad.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/mondiad.com\/blog\/#organization","name":"Mondiad Blog","url":"https:\/\/mondiad.com\/blog\/","logo":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#local-main-organization-logo"},"image":{"@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/gomondiad","https:\/\/x.com\/gomondiad","https:\/\/www.instagram.com\/gomondiad","https:\/\/www.linkedin.com\/company\/gomondiad"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b","name":"Oana Vasarhelyi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213","url":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1782392213","caption":"Oana Vasarhelyi"},"description":"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.","sameAs":["https:\/\/www.linkedin.com\/in\/om-vasarhelyi\/"],"gender":"female","jobTitle":"Full-Stack Marketer","worksFor":"Mondiad","url":"https:\/\/mondiad.com\/blog\/author\/oana\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/#local-main-organization-logo","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","width":1001,"height":372,"caption":"Mondiad Blog"}]}},"_links":{"self":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/comments?post=2637"}],"version-history":[{"count":16,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2637\/revisions"}],"predecessor-version":[{"id":12037,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2637\/revisions\/12037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media\/3101"}],"wp:attachment":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media?parent=2637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/categories?post=2637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/tags?post=2637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}