{"id":2637,"date":"2024-05-28T12:40:08","date_gmt":"2024-05-28T09:40:08","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2637"},"modified":"2025-09-11T15:30:23","modified_gmt":"2025-09-11T12:30:23","slug":"interstitial-advertising","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/interstitial-advertising\/","title":{"rendered":"All About Interstitial Advertising!"},"content":{"rendered":"

Looking for ways to get your business in the limelight? Enter interstitial advertising, a powerful tool that has gained prominence for its ability to deliver full-screen ads at strategic moments.<\/span><\/p>\n

Let\u2019s deep dive into everything you need to know about interstitial advertising, from its benefits and best practices to its impact on user experience and performance metrics.
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Some context<\/strong><\/h2>\n

Interstitial ads began to gain popularity in the early 2000s, (at a time when banners were popular), as a response to the growing need for more engaging forms of online advertising. Early examples show that interstitial ads gain popularity with the rise in mobile apps and mobile browsing, their strategic timing and placement being a sought solution to banner blindness. <\/span><\/p>\n

Since their introduction, interstitial ads have evolved greatly, being able to adapt to changes in technology, user behaviour and advertising trends and continue to be a high-rewarding ad format for both advertisers and ad publishers.<\/span><\/p>\n

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What\u2019s an interstitial ad?<\/h2>\n

Interstitial ads are full-screen digital advertisements that appear between two content pages or during natural transition points within a website such as when a user finishes reading an article, completes a level in a game, or navigates between sections within an app. <\/span><\/p>\n

In Mondiad, interstitial ads will be displayed in the centre of a website\u2019s screen with a darkened background around it and a close button with which the user closes the ad and returns to their current session.<\/span><\/p><\/blockquote>\n

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The Mondiad interstitial ad format is made of either a 900 x 600 ad creative composed of a title, a description and a static\/dynamic creative, or a landing page URL.<\/span><\/p>\n

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Interstitial ads work like any other ad format. Some may say interstitial ads are similar to pop ads since they are shown in full-screen, right in your face. However, in this case, interstitials do not open in a new window but show as a full-screen overlay in the current window.<\/span><\/p>\n

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Fun fact: the term “interstitial” is used as a reference to \u201cin-between\u201d since it sits between a referenced page and the page which references it, hence it is in between two pages.<\/span><\/div>\n<\/blockquote>\n
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Budgeting for interstitials\u00a0<\/b><\/h2>\n

When setting up interstitial ad campaigns, before choosing your bidding model,\u00a0 it\u2019s best to take into consideration your goals, budget and target audience. Currently, in out network, you can choose to work either via CPM or CPC models.<\/span><\/p>\n\n\n\n\n
CPM<\/b><\/td>\nIf the primary goal of your interstitial ad campaigns is increasing your brand visibility towards your ideal audience, then the CPM model is just right for you.\u00a0<\/span><\/td>\n<\/tr>\n
CPC<\/b><\/td>\nFor campaigns aimed to drive traffic or generate leads for your business, the CPC model ensure you pay only for clicks, making it the most cost-effective choice.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For volumes and average bids you can always check our real-time <\/span>traffic inventory<\/b><\/a><\/span> on our website. \ud83c\udf1f<\/span><\/p><\/blockquote>\n

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Interstitials are for you if<\/b><\/h2>\n

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– you want high visibility.<\/strong>
\nInterstitial ads take up the entire screen, making them highly visible and ensuring maximum exposure. The centred display also ensures there is no banner blindness.<\/b>
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– you need a high CTR.<\/strong>
\nThe strategic placement and display settings encourage <\/span>high user engagement.<\/p>\n

– you want creative flexibility.
\n<\/strong>Advertisers have the flexibility to use static images or interactive media within interstitial ads.
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– you like responsive formats.<\/strong>
\nRest assured, interstitial are are desktop and mobile-friendly, allowing you to target users across devices.<\/strong><\/p>\n

– you want a versatile format.<\/strong>
\nInterstitial ads can be used in advertising lots of niches, for various goals as well as budgets.<\/span><\/p>\n

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Compatible verticals<\/b><\/h2>\n

The effectiveness of interstitial ads, like any other ad format, depends on the advertiser\u2019s goals, budget and target audience, as previously mentioned. In this sense, there are no limits when it comes to ad verticals as well, however, we can recommend some niches that tend to perform particularly well with interstitial ads.<\/span><\/p>\n

As previously mentioned, interstitials are super versatile. By continuous display of messages, brands can successfully <\/span>raise brand awareness<\/strong><\/span> and recognition, placing them ahead of competition. At the same time, interstitial ads are also a great choice to <\/span>generate leads<\/strong> and <\/span>boost sales<\/strong>. Advertisers can easily encourage engagement with their offers while its strategic display ensures 100% visibility.<\/span><\/p>\n

Interstitials can take various forms, including statics or dynamic content, thus they are commonly preferred in promoting <\/span>app installs<\/span>, and <\/span>promotional content<\/span>, to collect user information (such as email addresses or sign-up for newsletters) as well as to advertise various special discounts. <\/span><\/p>\n

Think of niches like mobile <\/strong><\/span>apps, sweepstakes, nutra, adult games, or dating.<\/strong><\/p><\/blockquote>\n

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Best campaign practices<\/b><\/h2>\n