{"id":2611,"date":"2024-06-18T12:57:24","date_gmt":"2024-06-18T09:57:24","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2611"},"modified":"2026-02-11T13:47:19","modified_gmt":"2026-02-11T10:47:19","slug":"sweepstakes-101-guide","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/sweepstakes-101-guide\/","title":{"rendered":"Sweepstakes 101 Guide for Affiliate Marketing Success!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Picture this: the thrill of entering a contest, the anticipation of a draw, and the exhilaration of claiming a grand prize.\u00a0 Imagine a prize can be yours with just a click of a button. Amazing, right? Who doesn&#8217;t like a free gift? <\/span><\/p>\n<p>People will participate in contests hoping to catch luck by the tail, regardless of their chances of winning. Make that your weapon!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-8337\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/sweepstakes.gif\" alt=\"\" width=\"395\" height=\"291\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you want to be part of this vertical, you can be a winner too.<br class=\"yoast-text-mark\" \/>&gt;Buckle up as we embark on an exhilarating journey through the secrets of unlocking big wins in the sweepstakes vertical of affiliate marketing.<\/span><\/p>\n<hr \/>\n\n<hr \/>\n<h2><b>Sweepstakes 101<\/b><\/h2>\n<blockquote><p><span style=\"font-weight: 400;\">Sweepstakes are a type of offer in which the viewer is requested basic information like email address for example, in exchange for participating in a contest.<\/span><\/p><\/blockquote>\n<p>Prizes vary from surveys, quizzes, and roulettes, to gadgets, gift cards, memberships, and cosmetics\u2026 usually something expensive and chosen based on the interest of the audience targeted.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Type of Sweepstakes<\/b><\/td>\n<td><b>Description<\/b><\/td>\n<td><b>Example<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Instant Win Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Users find out immediately if they\u2019ve won after submitting their entry.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Spin the Wheel<\/span><\/i><span style=\"font-weight: 400;\"> contests where users can instantly win prizes like free samples, discount codes, or cash rewards.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Traditional Prize Draw Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Participants enter and wait for a scheduled drawing to determine the winner.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Win a $1,000 Amazon gift card!<\/span><\/i><span style=\"font-weight: 400;\"> Winner selected at the end of the month.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Survey-Based Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Users must complete a survey to enter, allowing advertisers to collect consumer insights.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Complete a 3-minute survey for a chance to win a $500 Visa gift card!<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><b>Product Testing Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Entrants sign up for a chance to receive and test a product for free.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">A beauty brand offers users the chance to test and review their <\/span><i><span style=\"font-weight: 400;\">latest skincare line<\/span><\/i><span style=\"font-weight: 400;\"> before public release.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Gift Card Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Offers participants a chance to win gift cards from popular brands.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Enter to win a $250 Starbucks gift card\u2014perfect for coffee lovers!<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td><b>High-Value Prize Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Includes luxury prizes like cars, vacations, or large cash sums.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Win a dream trip to the Maldives,<\/span><\/i><span style=\"font-weight: 400;\"> including flights and a 5-star hotel stay!<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Subscription-Based Sweepstakes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Users must subscribe (e.g., newsletter, membership, or trial) to enter.<\/span><\/td>\n<td><i><span style=\"font-weight: 400;\">Sign up for a free 30-day Netflix trial<\/span><\/i><span style=\"font-weight: 400;\"> and be automatically entered to win <\/span><i><span style=\"font-weight: 400;\">a year of free streaming!<\/span><\/i><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><span style=\"font-weight: 400;\">This type of marketing method is very popular since users are engaged easily and their effort to win is very minimal.<br \/>\n<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sweeps is a versatile vertical, allowing advertisers to increase brand visibility as well as build a loyal customer base, all by generating excitement and understanding the behavior of their audience.\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Moreover, they are evergreen no matter the season, which keeps them <\/span><span style=\"font-weight: 400;\">a top choice, for a seasoned veteran and especially a newbie who is starting their affiliate marketing journey.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><b>Type of Sweepstakes Offers<\/b><\/h2>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2619 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1.png\" alt=\"types of sweepstakes\" width=\"1287\" height=\"446\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1.png 1287w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-150x52.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-450x156.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-1200x416.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-768x266.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-300x104.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES1-1024x355.png 1024w\" sizes=\"(max-width: 1287px) 100vw, 1287px\" \/><\/a><span style=\"font-weight: 400;\">Did you know there are different ways of converting sweeps users? For example, while<\/span><span style=\"font-weight: 400;\"> SOI and DOI offer quicker data engagement CC Submits and PIN Submits offers offer higher payouts due to building better credibility among its users. <\/span><span style=\"font-weight: 400;\">Naturally, the shorter the form is, the easier it is to get a conversion, but does this mean that it is this all that matters?<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>SOI (single opt-in) offers<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">As the name implies, SOI offers require viewers to provide their basic information like their name and email, in exchange for participation in the sweepstakes.<\/span><\/p>\n<p>This simple, single interaction ultimately provides affiliates with quick and high engagement rates, which in turn are perfect for data collection for further marketing efforts.<\/td>\n<\/tr>\n<tr>\n<td><b>DOI (double opt-in) offers.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">The DOI method is based on a two-step user authentication, requiring an additional confirmation after the initial submission.<\/span><\/p>\n<p>This extra step is making the offer less converting compared to SOI, but much more profitable in the long run, since users have confirmed their interest in the offer.<\/td>\n<\/tr>\n<tr>\n<td><b>Credit card submission (CC Submit).<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Naturally, this model implies that the user provide his credit card information in exchange for a trial membership or special offer.<\/span><\/p>\n<p>For this reason, this model is a bit tricky since it\u2019s harder to build user credibility, but nonetheless, earnings are on the high side.<\/td>\n<\/tr>\n<tr>\n<td><b>PIN Submit (Mobile Carrier) offers.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">With PIN Submit offers, in order to enter the sweep, users are this time required to submit their mobile phone number along with a unique PIN code provided by the advertiser, with later charges typically applied to their phone bill, by their mobile carrier.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><strong>Top Audiences for Sweepstakes<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re really new to the game, traffic tiers refer to the level of development or market maturity of countries and this segmentation is pretty useful as a guideline when setting up your ad strategy.<\/span><\/p>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><strong> \ud83d\udca1 Tier 1<\/strong> countries usually represent highly developed markets with high levels of consumer purchasing power, <strong>tier 2<\/strong> are emerging or developing markets while <strong>tier 3<\/strong> countries are less developed markets.<\/span><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-9671 size-large\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-1024x350.jpg\" alt=\"traffic tier map\" width=\"814\" height=\"278\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-1024x350.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map.jpg 1140w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><span style=\"font-weight: 400;\">It\u2019s important to note that each GEO or country is relevant in the right context, and the targeting must be set considering the offer characteristics and how the audience resonates with it.<\/span><\/div>\n<table>\n<tbody>\n<tr>\n<td><b>Tier 1\u00a0 \u00a0 \u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">To put it simply, naturally Tier 1 countries pose high competition and higher rates in order to win traffic, however, if the settings are done right, this is the place with the biggest profits.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Tier 2\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">As we down one tier, there are still growth opportunities but with lower costs since competition has lessened down. If your offer best resonates with these countries, definitely go for it.\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Tier 3\u00a0 \u00a0<\/b><\/td>\n<td><span style=\"font-weight: 400;\">And naturally, Tier 3 countries offer potential for expansion into less competitive markets but require careful consideration of local conditions and challenges.<span style=\"color: #3079c8;\">\u00a0<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<blockquote>\n<div class=\"pk-content-block pk-block-shadows\"><strong><span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/traffic-inventory?src=mblog&amp;utm_source=mblog\">\ud83d\udca1 No matter your ADventure, we got you covered!<\/a><\/span><\/strong><\/div>\n<\/blockquote>\n<hr \/>\n<h2><strong>The Anatomy of a Sweepstake<\/strong><\/h2>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2620 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2.jpg\" alt=\"sweepstakes ad flow\" width=\"1285\" height=\"446\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2.jpg 1285w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-1200x416.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES2-1024x355.jpg 1024w\" sizes=\"(max-width: 1285px) 100vw, 1285px\" \/><\/a><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Step 1:<\/b><span style=\"font-weight: 400;\"> Naturally, the ad journey starts with an ad creative enticing the user to participate in the sweepstake.<\/span><\/td>\n<td><b>Step 2: <\/b><span style=\"font-weight: 400;\">Optionally, but very common, is the use of a pre-lander, to engage the user, usually via spinning wheels, quizzes, a game, showcasing the prizes and other gamification elements.<\/span><\/td>\n<td><b>Step 3:<\/b><span style=\"font-weight: 400;\"> The Landing Page on which the user fills out his info.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In cases with no pre-landers, the Landing Page hosts both the game element and the info-collecting fields.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><b>Do-s&amp;Don\u2019ts: Sweepstakes Visuals<\/b><\/h2>\n<p><b>&#8211; The prizes offered should be highlighted:<br \/>\n<\/b><span style=\"font-weight: 400;\">Clearly showcase the prize or prizes being offered in the sweepstakes. Whether it&#8217;s a cash prize, a product, a trip, or an experience, make it clear and visually appealing.<\/span><\/p>\n<p><b>&#8211; Include clear instructions about claiming the prize:<br \/>\n<\/b><span style=\"font-weight: 400;\">Provide clear instructions on how to enter the sweepstakes. This could include filling out a form, sharing the ad, tagging friends, or other entry methods. Keep it simple yet visible.<\/span><\/p>\n<p><b>&#8211; Use engaging, original visuals:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use eye-catching materials, whether static or dynamic, that align with your brand but also resonate with the target audience of the sweepstakes prize. Also, be careful to avoid copyrighted materials in your creatives. It\u2019s recommended you get your inspiration from ad spy tools.<\/span><\/p>\n<p><b>&#8211; A compelling headline goes a long way!<br \/>\n<\/b><span style=\"font-weight: 400;\">Your headline should grab attention and clearly communicate the benefit or prize of entering the sweepstake. Use compelling language to entice people to participate.\u00a0<\/span><\/p>\n<p><b>&#8211; Add social proof:<br \/>\n<\/b><span style=\"font-weight: 400;\">In many cases, sweeps go well with social proof examples, usually a testimonial, to create a sense of higher credibility in your offer and entice prospects to enter.<\/span><\/p>\n<p><b>&#8211; Add a sense of urgency:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">What makes sweeps so popular and effective is the viewers\u2019 positive response to the FOMO (fear of missing out) effect. Use phrases like &#8220;Enter now before it&#8217;s too late&#8221; or &#8220;Limited time offer&#8221; to create urgency and drive participation.<\/span><\/p>\n<p><b>&#8211; Address viewers directly!<br \/>\n<\/b><span style=\"font-weight: 400;\">Addressing your viewers directly will grab their attention more effectively. When people feel like the message is speaking directly to them, they would feel a sense on connection and would be more compelled to take action and participate in the sweepstake.<\/span><\/p>\n<p><b>&#8211; Customise your messages!<br \/>\n<\/b><span style=\"font-weight: 400;\">Remember you are looking to build trust and resonate with your target audience. For this reason, you can think at all aspects to do so. Use local languages in your ad creatives and Landing Pages, resonate with the cultural aspects of your audience, and anything that you think is relevant.<\/span><\/p>\n<p><b>&#8211; Make it fun!<br \/>\n<\/b><span style=\"font-weight: 400;\">Sweepstake advertising is engaging, enjoyable, and interactive. At least, it should be. That\u2019s why this vertical is best used with gamification elements that dynamically compel users to perform fun actions, like spinning a wheel, playing a virtual slot machine or scratching cards to win prizes. These interactive elements can also be less in your face, like a progress bar when completing a form or a timer for the offer; however, the intent remains the same: to dynamically engage the user.<\/span><\/p>\n<p><b>&#8211; Be trendy!<br \/>\n<\/b><span style=\"font-weight: 400;\">Sweepstakes are indeed versatile, but that doesn&#8217;t mean you shouldn&#8217;t take advantage of seasonality to boost results. Think ahead about upcoming specific events or be attentive to present trends happening at the moment. You can even profit from the changing of seasons. For example, consider offering sunscreen products as the summer months approach.<\/span><\/p>\n<hr \/>\n<h2><b>Sweepstakes &amp; Ad Formats<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sweepstakes advertising is subject to various legal restrictions, mostly to prevent deceptive practices or due to variations of data collection policies or even copyright issues. These legal policies vary from country to country and from platform to platform, which makes choosing the right traffic source a bit tricky if you haven\u2019t yet done your research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Restrictions can refer to age, location or online platforms, for example, but misleading practices like exaggerated statements about the prizes or the winning odds are also a no-no. As a general rule, sweepstake advertisements should clearly disclose all participation rules, prizes, entry deadlines and other relevant conditions, if any.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry, we know just the right place and the right ad formats to be paired with sweepstakes.<\/span><\/p>\n<h3 class=\"pk-callout\"><b>Push notifications:<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2621 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH.jpg\" alt=\"push ads\" width=\"1529\" height=\"530\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH.jpg 1529w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-1200x416.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-768x266.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES3-PUSH-1024x355.jpg 1024w\" sizes=\"(max-width: 1529px) 100vw, 1529px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whatever push ad format you are choosing, push traffic goes perfectly with sweeps since it addresses directly to the ad viewer, making it hard to miss and highly engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Classic push<\/strong> traffic is delivered straight to users who have already confirmed their interest, showing the engagement intention while the <strong>in-page<\/strong> format is not limited to this, being ideal for wider targeting, especially on mobile.<\/span><\/p>\n<h3 class=\"pk-callout\"><b>Native ads:<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2622 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES.jpg\" alt=\"native ads\" width=\"1527\" height=\"530\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES.jpg 1527w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-1200x417.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES4-NATIVES-1024x355.jpg 1024w\" sizes=\"(max-width: 1527px) 100vw, 1527px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Native ads create a sense of trustworthiness since they are not intrusive, blending in with the rest of the webpage they are on, which in turn make them super clickable.\u00a0<\/span><\/p>\n<h3 class=\"pk-callout\"><b>Interstitials:<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2623 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL.jpg\" alt=\"interstitial ads\" width=\"1528\" height=\"529\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL.jpg 1528w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-1200x415.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-768x266.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/05\/SWEEPSTAKES6-INTERSTITIAL-1024x355.jpg 1024w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">From a visual point of view and thanks to its strategic placement in the centre of the webpage, interstitials are a perfect choice for sweepstake offers. Whether you are targeting desktop or mobile devices, they are really impossible to miss. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, webmasters love interstitials since they take no space on their websites and convert more frequently than other formats due to their direct approach to addressing the viewers.<\/span><\/p>\n<hr \/>\n<h2><b>Sweepstakes Practices<\/b><\/h2>\n<p><b>&#8211; Target very granularly:<br \/>\n<\/b><span style=\"font-weight: 400;\">When venturing into new territories, consider starting with broader targeting and experimenting with several GEOs. Any new GEO should be explored in a new campaign, for the best understanding of your performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a few days of data gathering, check out your conversion rate based on browsers and operating systems, and split test again in separate campaigns, and with different bids, if the differences are quite big. Usually, there is a different demand between desktop and mobile or Android and iOS, for example.<\/span><\/p>\n<p><b>&#8211; Test, test, test:<br \/>\n<\/b><span style=\"font-weight: 400;\">There are many campaign elements that can make or break a sweepstake offer, from the ad creative, to pre-lander, to targeting, to delivery timing and so on. Make sure you are testing all these elements to discover what are the most-performing segments.<\/span><\/p>\n<p><b>&#8211; Optimisations timing:<br \/>\n<\/b><span style=\"font-weight: 400;\">Don\u2019t optimize your campaign too quickly. As a general rule, any campaign should be given a decent amount of time to gather performance data, and sweeps make no exception.<\/span><\/p>\n<p><b>&#8211; Track as much data as you can:<br \/>\n<\/b><span style=\"font-weight: 400;\">For extra data on user behaviour regarding your efforts, use our free, built-in <\/span><a href=\"https:\/\/mondiad.com\/blog\/new-feature-for-mondiad-advertisers-event-tracker\/\"><span style=\"font-weight: 400;\">event tracker<\/span><\/a><span style=\"font-weight: 400;\"> to track views and click actions on your Landing Page or choose from our direct integration with ad trackers. More data = better results.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3392 size-large\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-1024x350.png\" alt=\"push ad format\" width=\"814\" height=\"278\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/05\/PUSH-1.png 1140w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n<p><b>&#8211; Subscription age:<br \/>\n<\/b><span style=\"font-weight: 400;\">If you&#8217;re working on push campaigns, take note of the subscriber age feature to understand more about how users react to your ads by checking the reports for the conversion rate based on the subscriber age.\u00a0<\/span><\/p>\n<p><b>&#8211; Work smart, not hard:<br \/>\n<\/b><span style=\"font-weight: 400;\">We are in the realm of programmatic and this means modern advertising tools are here to help ease up our work and give better results. With this in mind, we highly recommend making your efforts easier with smart automation whether you are choosing to work with our optimization rules or go with dynamic bidding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/blog\/mondiad-target-cpa-now-in-beta\/\"><span style=\"font-weight: 400;\">TargetCPA bidding<\/span><\/a><\/span><span style=\"font-weight: 400;\"> aims for a particular cost per acquisition using an algorithm that adjusts bids dynamically based on the probability of conversion, while still using the CPM\/CPC model. In the world of affiliate marketing, every penny counts, so this option will help you tremendously to optimize your budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, why not use <\/span><a href=\"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/\"><span style=\"font-weight: 400;\"><span style=\"color: #3079c8;\">a performance optimization algorithm<\/span><\/span><\/a><span style=\"font-weight: 400;\"> to identify the most performing <\/span><span style=\"font-weight: 400;\">campaign segments automatically, saving you time and money?<\/span><\/p>\n<p><b>&#8211; Talk to your account managers:<br \/>\n<\/b><span style=\"font-weight: 400;\">Whether you are working with an ad network like us or with an affiliate network that provides offers, don\u2019t waste this free resource of talking with industry experts for advice.<\/span><\/p>\n<hr \/>\n<h2><span style=\"color: #000000;\">Sweep Your Way to Profits with Mondiad!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Working with an ad network like <a href=\"https:\/\/mondiad.com\/register?src=mblog&amp;utm_source=mblog\">Mondiad<\/a> will provide all the right traffic and tools, letting you focus on these big decisions. From granular targeting filters to real-time data, cost-effectiveness or our helping hand, rest assured, you can be a winner too!<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/register?src=mblog&amp;utm_source=mblog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3477 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png\" alt=\"Mondiad sign up\" width=\"1140\" height=\"390\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<div class=\"pk-content-block pk-block-border-all\">Jumpstart your sweepstakes journey with the \u201cSWPS10\u201d secret code. Tell it to our support team for a special deposit bonus! <img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f92b.svg\" alt=\"\ud83e\udd2b\" \/><img decoding=\"async\" class=\"emoji\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/1f381.svg\" alt=\"\ud83c\udf81\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Picture this: the thrill of entering a contest, the anticipation of a draw, and the exhilaration of claiming a grand prize.\u00a0 Imagine a prize can be yours with just a click of a button. Amazing, right? Who doesn&#8217;t like a free gift? People will participate in contests hoping to catch luck by the tail, regardless<\/p>\n","protected":false},"author":4,"featured_media":8335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140,7],"tags":[25,70,39,84],"class_list":{"0":"post-2611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-affiliate-marketing","8":"category-industry-insights","9":"tag-advertiser","10":"tag-affiliate-marketing","11":"tag-campaign-optimization","12":"tag-traffic"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/06\/sweeps-niche.png","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sweepstakes 101 Guide for Affiliate Marketing Success! 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