{"id":2567,"date":"2024-04-26T17:01:40","date_gmt":"2024-04-26T14:01:40","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2567"},"modified":"2026-04-24T14:38:51","modified_gmt":"2026-04-24T11:38:51","slug":"turn-your-targeting-data-into-delight-using-mondiad-traffic-audiences","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/turn-your-targeting-data-into-delight-using-mondiad-traffic-audiences\/","title":{"rendered":"Optimise Your Ad Targeting With Mondiad Traffic Audiences!"},"content":{"rendered":"\n

Fill in the blank: \u201cKnow your _______.\u201d
<\/span>Did you say audience? Then, you\u2019re on the right track!<\/p>\n\n\n\n

Whether you’re a seasoned marketer or just dipping your toes into digital advertising, understanding the nuances of traffic temperature \u2013 cold, warm, and hot \u2013 is crucial to your success. <\/span><\/p>\n\n\n\n

As each type represents a different level of familiarity and engagement with your brand, naturally, you\u2019ll want hot traffic consisting of individuals who have already expressed a keen interest in your ad.<\/span><\/p>\n\n\n

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\"Mondiad<\/figure>\n<\/div>\n\n\n

And now the real problem begins\u2026 how can you identify these people? As complicated as it may sound, it\u2019s not always the case. Here at Mondiad, we aim to provide you with the right traffic as well as the best tools to reach the right traffic for your business. <\/span><\/p>\n\n\n\n

With this in mind, let\u2019s dive into one of our cool features to help you filter out your traffic: Mondiad<\/strong> <\/span>traffic audiences. \ud83d\udcb2\ud83e\uddf2 <\/b><\/p>\n\n\n\n

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What are Mondiad Traffic Audiences?<\/b><\/h2>\n\n\n\n

If you\u2019re a Mondiad advertiser but you are not using audiences in your campaign targeting, you are leaving your leads up to chance. <\/span><\/p>\n\n\n

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\"Mondiad<\/figure>\n<\/div>\n\n\n

Mondiad campaign audiences is <\/span>an\u00a0ad<\/strong><\/span> targeting option<\/strong> that lets you find people who already know vibe well with your ad. Think of it as another layer that filters your audience and brings you closer to your ideal target market, reducing costs, improving your workflow, and consequently your ROI.<\/span><\/p>\n\n\n

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An audience refers to a list of ZoneIDs\/SubIDs\/Domains,<\/strong> which an advertiser creates and collects from running a Mondiad ad campaign. <\/p>\n\n\n<\/div>\n\n\n

Audience lists can then later be used in future campaigns as Whitelist or Blacklist sources, to either be targeted or excluded from targeting. \ud83c\udfaf<\/p>\n\n\n

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Learn how to set up your audiences here<\/strong><\/a><\/span>.<\/p>\n\n\n<\/div>\n\n\n

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Mondiad Traffic Audiences + Optimisation Rules = BEST COMBO<\/b><\/h2>\n\n\n\n

What if we tell you that you can use the Mondiad traffic audiences with another in-house tool to fine-tune your campaign targeting, ALL AUTOMATICALLY?<\/p>\n\n\n

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Well\u2026 you can. You can use Mondiad optimisation rules<\/a><\/span> to create automatic what-if conditions based on several campaign parameters like creatives, subids, zoneid, campaign, and, you guessed it\u2026 traffic audiences.<\/strong><\/p>\n\n\n<\/div>\n\n\n

With this in-house tool combo, you can easily and efficiently reach the people who are most likely to convert or eliminate underperforming traffic segments, saving you money. Either way, your campaigns are looking good, backed up by this tech.<\/p>\n\n\n\n

But enough with the talk, let us show you:<\/p>\n\n\n

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If <\/span>SubID <\/b>has greater than <\/span>1000 Impressions <\/b>and <\/span>CTR <\/b>greater than <\/span>0.09% <\/b>during<\/span> Last 7 days<\/b> then <\/span>add to Audience<\/b> \u201cBad CTR\u201d<\/b><\/p>\n\n\n<\/div>\n\n\n

Checking the campaign reports a little later,\u00a0 we can notice how our optimisation rule has automatically deactivated SubIDs which were not following the desired conditions.<\/p>\n\n\n

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\"Mondiad<\/figure>\n<\/div>\n\n\n

See? Magic! \ud83d\udd2e<\/span><\/p>\n\n\n\n

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Mondiad Case Study: Optimisation Rules + Traffic Audiences = Top Campaign Results!<\/a><\/blockquote>