{"id":2533,"date":"2024-04-18T13:48:05","date_gmt":"2024-04-18T10:48:05","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2533"},"modified":"2026-05-15T20:40:39","modified_gmt":"2026-05-15T17:40:39","slug":"case-study-optimisation-rules-event-tracker","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/","title":{"rendered":"Mondiad Case Study: Optimisation Rules + Event Tracker Wins"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">If you\u2019ve been a Mondiad advertiser for a while now, you might know we aim to provide the best performance tools using cutting-edge technology to skyrocket the ROI of your advertising campaigns. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For this reason, we wanted to showcase the potential of two of our most valuable in-house assets, our event tracker and our smart <a href=\"https:\/\/mondiad.com\/blog\/mondiad-case-study-optimisation-rules-audiences\/\">optimisation rules<\/a>. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And you know what? You can combine these two features and get even better results! Let\u2019s take a deep dive into this topic using a concrete case study and learn all about it!<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-mondiad-case-study-prerequisites-\"><b>Mondiad Case Study: Prerequisites<\/b><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/blog\/new-feature-for-mondiad-advertisers-event-tracker\/\"><span style=\"font-weight: 400;\">The Mondiad Event Tracker<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a free, built-in tool that tracks<\/span><span style=\"font-weight: 400;\"> landing page ad events(full page loads and clicks on desired elements), giving you further insights about the traffic and how users engage with it! This feature is great for advertisers who can\u2019t use a conversion tracking tool.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">With the additional help of<\/span><span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/\"><span style=\"font-weight: 400;\"> Mondiad\u2019s smart optimization rules<\/span><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #3079c8;\">,<\/span> advertisers can automatically <\/span><span style=\"font-weight: 400;\">optimize their ad campaign by playtesting with specific scenarios using ad campaign parameters, helping them automatically discover what makes their ad campaign perform better, all while saving them time and money.<\/span><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"191\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules.gif\" alt=\"\" class=\"wp-image-8468\"\/><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">By combining the insights from the Event Tracker tool with the automated optimization capabilities of the Optimization Rules tool, Mondiad advertisers can maximize their campaign&#8217;s effectiveness, ensuring that their ads are not only reaching the right audience but also driving meaningful engagement with their landing page. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This iterative approach allows for continuous improvement and optimization, ultimately leading to better campaign performance and ROI.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-mondiad-case-study-scenario-\"><b>Mondiad Case Study Scenario:<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Let&#8217;s consider an advertiser who is a new makeup artist from the UK with their own makeup brand. Recently, they launched an online shop\/website to sell their beauty products, alongside a blog section where they regularly share makeup tutorials, product reviews, recommendations, and whatnot. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">While already gaining recognition in the UK, their current advertising objective is to extend their brand&#8217;s reach to European citizens within the next 6 months however, they are also interested in how people react to their brand as an influential figure.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-action-plan-\"><b>Action plan:<\/b><\/h2>\n\n\n\n<p><b style=\"font-size: 16px;\">1. Setting up the essentials of our campaign:<br><\/b><span style=\"font-weight: 400;\">Naturally, before we move up to optimizations, we want to set up all our campaign parameters including targeting, budgeting, delivery parameters, ad formats and whatnot.<\/span><\/p>\n\n\n\n<p><b>2. Setting up the Mondiad Event Tracker:<br><\/b><span style=\"font-weight: 400;\">Moving on, we\u2019ll quickly and easily set up our event tracker by passing the clickid in the URL and inserting a simple javascript on your landing page.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c773ec3430&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c773ec3430\" class=\"aligncenter wp-lightbox-container\"><img decoding=\"async\" width=\"1386\" height=\"458\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2.png\" alt=\"Mondiad event tracker setup\" class=\"wp-image-2537\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2.png 1386w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-150x50.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-450x149.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-1200x397.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-768x254.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-300x99.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker2-1024x338.png 1024w\" sizes=\"(max-width: 1386px) 100vw, 1386px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad event tracker<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">In this case, we will use the built-in Mondiad event tracker parameters (viewability &amp; event) to track how ad viewers interact with the advertiser\u2019s Landing Page, and discover more about users\u2019 interest in the brand.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">The first script will inform us if the ad viewer fully loads the Landing Page, letting us know that they are interested in the product but also proving that the ad viewer is not a bot.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The second script will be placed to track the \u201cblog section\u201d on the Landing Page, letting us know how many ad viewers are interested in the face behind the product.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>3. Defining our Mondiad Optimization Rules:<br><\/b><span style=\"font-weight: 400;\">To get familiar with all rules parameters as well as setting them up, you can read more <\/span><a href=\"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span>In this case, we want to remove SubIDs which generate more than 100 clicks but less than 10 events.<\/p>\n\n\n\n<p><b>Block low-performing subids:<\/b><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c773ec3677&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c773ec3677\" class=\"aligncenter wp-lightbox-container\"><img decoding=\"async\" width=\"1543\" height=\"135\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker.png\" alt=\"Mondiad smart optimisation rules\" class=\"wp-image-2535\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker.png 1543w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-150x13.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-450x39.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1200x105.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-768x67.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-300x26.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1024x90.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1536x134.png 1536w\" sizes=\"(max-width: 1543px) 100vw, 1543px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad smart optimisation rules<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">This rule will blacklist all the SubIds where people are not clicking on the \u201cblog page\u201d. This way we understand these are the users who might not be the best leads for us to continue with the advertising efforts.<\/span><\/p>\n\n\n\n<p><b>4. Monitoring &amp; Analysing Campaign Performance:<br><\/b><span style=\"font-weight: 400;\">After having our campaign run for a while so our rule optimization algorithm can adjust to the campaign setting, we can now have a look at our stats. By looking into our reports, we can now quickly spot which segments are performing and which are not by looking at the Viewability and Actions columns.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c773ec386e&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c773ec386e\" class=\"aligncenter wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"318\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules.png\" alt=\"Mondiad event tracker reports\" class=\"wp-image-2547\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules.png 1280w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-150x37.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-450x112.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-1200x298.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-768x191.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-300x75.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/ev-tracker-rules-1024x254.png 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad case study reports<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Breakdown by Subid:<\/span><span style=\"font-weight: 400;\">Naturally, we want to eliminate all underperforming segments from our campaign, and for this, we can either do it manually or let our rule continue to work its magic.<\/span><\/p>\n\n\n\n<p><b>5. Keep monitoring and making tweaks, if necessary:<br><\/b><span style=\"font-weight: 400;\">Even after making optimizations and monitoring your ad campaigns, it&#8217;s crucial to continue monitoring them periodically to ensure they maintain their success. Watch out for market fluctuations, seasonal trends, or consumer behaviour. Regular monitoring and optimization are key to sustained success in advertising.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mondiad-case-study-results-\"><b>Mondiad Case Study Results<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To conclude, combining our free event tracker with the optimization rules can be a game-changer for your ad campaigns. More data is always better data. Remember, you&#8217;re not only leveraging data-driven decisions but also empowering your campaigns to automatically adapt and improve over time.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a0c773ec3a83&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a0c773ec3a83\" class=\"aligncenter size-large wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-1024x351.jpg\" alt=\"Mondiad banner\" class=\"wp-image-11356\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">So whether you&#8217;re managing a small-scale campaign or overseeing multiple ad sets across various platforms, take advantage of these tools, experiment, iterate, and watch as your campaigns soar to new heights of success.<\/span><\/p>\n\n\n\n<p class=\"has-large-font-size\"><span style=\"font-weight: 400;\">And if you need a(nother) helping hand, <a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=mblog\">we are one click away! <\/a>\ud83d\ude09<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been a Mondiad advertiser for a while now, you might know we aim to provide the best performance tools using cutting-edge technology to skyrocket the ROI of your advertising campaigns. For this reason, we wanted to showcase the potential of two of our most valuable in-house assets, our event tracker and our smart<\/p>\n","protected":false},"author":4,"featured_media":2543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[25,70,39],"class_list":{"0":"post-2533","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-stories","8":"tag-advertiser","9":"tag-affiliate-marketing","10":"tag-campaign-optimization"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/case-study-op.-rules-ev.-tracker.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mondiad Case Study: Optimisation Rules + Event Tracker Wins<\/title>\n<meta name=\"description\" content=\"Mondiad Case Study: The potential of 2 of our most valuable in-house assets together, our event tracker and our smart optimisation rules.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondiad Case Study: Optimisation Rules + Event Tracker Wins\" \/>\n<meta property=\"og:description\" content=\"Mondiad Case Study: The potential of 2 of our most valuable in-house assets together, our event tracker and our smart optimisation rules.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/\" \/>\n<meta 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