{"id":2513,"date":"2024-05-14T10:37:17","date_gmt":"2024-05-14T07:37:17","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2513"},"modified":"2026-05-11T14:54:26","modified_gmt":"2026-05-11T11:54:26","slug":"mondiad-case-study-optimisation-rules-audiences","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/mondiad-case-study-optimisation-rules-audiences\/","title":{"rendered":"Mondiad Case Study: Smart Rules + Traffic Audiences = Success!"},"content":{"rendered":"\n

Continuing the series of Mondiad case studies, where we showcase our users’ experience with our internal tools, let\u2019s take a look at how Mondiad optimisation rules can become a game-changer when it comes to faster results, better campaign performance, and easier workflow.<\/span><\/p>\n\n\n\n

\"Mondiad<\/figure>\n\n\n\n
    \n
  1. To clear the air, if you don\u2019t already know what we are talking about, the Mondiad optimisation rules<\/a><\/span> refer to our in-house tool that allows advertisers to combine specific parameters to create automated rules around their creatives, subids, zoneids and campaigns. The logic behind them is very simple, working on the principle of if x then y condition.<\/li>\n\n\n\n
  2. Similarly, an audience<\/a> <\/span>refers to a list of ZoneIDs\/SubIDs\/Domains an advertiser creates and collects from running a Mondiad ad campaign. Audience lists can then later be used in future campaigns as Whitelist or Blacklist sources, to either be targeted or excluded from targeting.<\/li>\n<\/ol>\n\n\n\n
    \n\n\n\n

    Mondiad Campaign Setup<\/h2>\n\n\n\n
    Offer type, Niche<\/b><\/td>Webcams<\/span><\/td><\/tr>
    Ad formats(s)<\/b><\/td>Banner<\/span><\/td><\/tr>
    Targeting<\/b><\/td>USA, mobile<\/span><\/td><\/tr>
    Budget<\/b><\/td>500$<\/span><\/td><\/tr>
    Bidding<\/b><\/td>CPM<\/span><\/td><\/tr>
    Creatives<\/b><\/td>multiple<\/span><\/td><\/tr>
    Delivery<\/b><\/td>3 impressions per 24 hours per campaign<\/span><\/td><\/tr>
    Running period<\/b><\/td>1 month<\/span><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Our campaign goal is to improve conversions by automatically identifying the best targeting segments.<\/span><\/p>\n\n\n\n

    \n\n\n\n

    Mondiad Optimisation Rules Created<\/h2>\n\n\n\n

    Since we\u2019ve now got the basics out of the way, let\u2019s move on to the real deal. For this campaign, we are going to create a set of optimisation rules, all set around the SubID parameter, in order to discover which ones convert best and which ones are underperforming. <\/span><\/p>\n\n\n\n

    This fine-tuning is crucial for us in making better targeting decisions and saving costs.<\/span><\/p>\n\n\n\n

    \"Mondiad<\/a>
    Mondiad optimisation rules<\/figcaption><\/figure>\n\n\n\n

    Mondiad audiences <\/b><\/a>refer to a list of ZoneIds\/SubIds collected by an advertiser and available to be used for other campaigns as Whitelist\/Blacklist default sources. In this case, we are using 2 audience lists which have gathered data from other campaigns in the past, and which we will continue using in future campaigns.<\/span><\/p>\n\n\n\n

    \n\n\n\n

    Reports & Campaign Optimisations Done<\/h2>\n\n\n\n

    Checking the reports after a while, we can see right from the start how SubIDs that were not following the conditions were automatically deactivated. For example, look at the impressions and the CTR metrics highlighted below, demonstrating rule #3 is doing its job perfectly.<\/span><\/p>\n\n\n

    \n
    \"Mondiad\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
    Mondiad case study – campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n

    Magic, isn\u2019t it?! Let\u2019s take a look at another example, this time for rule #2.<\/span><\/p>\n\n\n

    \n
    \"Mondiad\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button>
    Mondiad case study reports<\/figcaption><\/figure>\n<\/div>\n\n\n

    Additional proof of our SubID categorisation process can also be shown in the blacklist below, which has collected all the unproductive segments caught by our optimisation rules, and additionally, the audience lists created for later optimisations.<\/span><\/p>\n\n\n\n

    \n\n\n\n

    Mondiad Case Study Results<\/h2>\n\n\n\n

    In conclusion, leveraging optimisation rules is great asset in modern advertising, providing significantly faster and more granular insights into your campaign performance. And you know what they say… time is money!<\/span><\/p>\n\n\n

    \n
    \"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

    Whether you are looking to fine-tune your targeting, refine ad creatives, or allocate budgets more efficiently, our optimisation rules are one click away.<\/span><\/p>\n\n\n\n

    \n
    Join Mondiad Now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Continuing the series of Mondiad case studies, where we showcase our users’ experience with our internal tools, let\u2019s take a look at how Mondiad optimisation rules can become a game-changer when it comes to faster results, better campaign performance, and easier workflow. Mondiad Campaign Setup Offer type, Niche Webcams Ad formats(s) Banner Targeting USA, mobile<\/p>\n","protected":false},"author":4,"featured_media":2525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[25,70,39],"class_list":{"0":"post-2513","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-success-stories","8":"tag-advertiser","9":"tag-affiliate-marketing","10":"tag-campaign-optimization"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/case-study.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"\nMondiad Case Study: Smart Rules + Traffic Audiences = Success! - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Mondiad Case Study: Traffic audiences and optimisation rules is the combo that will skyrocket your campaign results. 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