{"id":245,"date":"2022-04-20T17:06:01","date_gmt":"2022-04-20T14:06:01","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=245"},"modified":"2026-05-12T12:20:18","modified_gmt":"2026-05-12T09:20:18","slug":"new-feature-ad-campaign-optimisation-rules","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/","title":{"rendered":"Try Out Automatic Campaign Optimisation with Smart Rules"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Optimisation rules are an in-house technology and a great performance testing and optimization tool for your ad campaign parameters, saving you time and money.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"498\" height=\"191\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules.gif\" alt=\"\" class=\"wp-image-8468\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Using predefined criteria and actions that help streamline and optimise ad campaigns,&nbsp;advertisers can ensure that their campaigns run efficiently, respond to performance changes in real-time, and minimise manual intervention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"0-what-are-mondiad-optimisation-rules\">What Are Mondiad Optimisation Rules?<\/h2>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-571f3c84-0cf5-4245-803a-7ac7ca461df2\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-notification-content-\">Mondiad optimization rules help your ad campaigns perform better, saving you time and money. They allow you to automate the disabling of low-performing creatives, subids, zoneids and campaigns.<\/p>\n\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"90\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1024x90.png\" alt=\"Mondiad optimisation rule example\" class=\"wp-image-2535\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1024x90.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-150x13.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-450x39.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1200x105.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-768x67.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-300x26.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker-1536x134.png 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rules-event-tracker.png 1543w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mondiad optimisation rule example<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u26a0\ufe0f<\/span> As we are trying to improve the Mondiad optimisation rules, updates may be necessary. For the latest version, check your Mondiad account when creating\/editing campaigns.<\/p>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-e5b1805c-0b25-4638-b99e-9676d40d1cae\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><strong>Example<\/strong>:<br><em>If subid has more than $5 spent &amp; ROI is less than<\/em>\u00a0<em>$4 during the last 24h, then PAUSE.<\/em><\/p>\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To use optimisation rules, you need to use a conversion tracker (use the [<strong>clickid<\/strong>] token in your URL) to pass back conversions. If you forget to do it, you will get a message notification informing you that you are not using the tokens for conversion tracking; thus,<\/span> <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">optimisation\u00a0cannot<\/span><span style=\"font-weight: 400;\"> be applied.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cool, right?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading pk-callout\" id=\"1-how-does-mondiads-rules-work-\"><b>How Does Mondiad&#8217;s Rules Work?<\/b><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2560\" height=\"427\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.jpg\" alt=\"Mondiad optimisation rules\" class=\"wp-image-2454\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2048x341.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-150x25.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-450x75.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1200x200.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-768x128.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-300x50.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1024x171.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1536x256.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">We start collecting the stats from the very moment you create the rule for your campaign and we will check and apply it automatically every 5 minutes.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Test and combine different rules for better results. On each campaign, you can currently create a maximum of 5 rules.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">A rule becomes active right after being saved with the new\/modified parameters.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">If your campaign has a very wide targeting (or a very high bid) we may not be able to block the segments on time (campaign\/creative\/zoneid\/subid), so overspending is possible.<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading pk-callout\" id=\"2-why-should-you-use-optimisation-rules\">Why Should You Use Optimisation Rules?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By leveraging the Mondiad automated rules, you can achieve more efficient, effective, and scalable ad campaigns, leading to better results and higher returns.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"260\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1.png\" alt=\"Mondiad optimisation rules\" class=\"wp-image-2908\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1.png 760w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1-300x103.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong>Custom Rules: <\/strong>Create tailored rules that match specific business goals, campaign objectives, and performance criteria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timely Adjustments<\/strong>: Automatically pause or adjust campaigns that are not reaching the right audience or achieving desired results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Budget Control<\/strong>: Automation rules help prevent overspending by capping budgets or reducing bids when performance criteria are not met.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consistent Monitoring<\/strong>: Automation ensures continuous monitoring and adjustment of campaigns, preventing performance dips.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A\/B Testing<\/strong>: Automatically rotate and test different ad creatives to determine the most effective versions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Minimised Human Error<\/strong>: Automation reduces the likelihood of mistakes that can occur with manual adjustments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Expansion<\/strong>: Easily scale up advertising efforts without a proportional increase in manual workload.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-how-are-mondiad-optimisation-rules-formed\">How Are Mondiad Optimisation Rules Formed?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A rule will be formed of (minimum) 4 parameters as follows:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><b>On which dimension the rule apply to<\/b><\/td><td><i><span style=\"font-weight: 400;\">SubID, ZoneID, Creative, Campaign<\/span><\/i><\/td><\/tr><tr><td><b>Values reflecting how much the dimension is spending<\/b><\/td><td><i><span style=\"font-weight: 400;\">Clicks, Spent, Impressions<\/span><\/i><\/td><\/tr><tr><td><b>Values reflecting the performance of the dimension<\/b><\/td><td><i><span style=\"font-weight: 400;\">Conversions, Revenue, CTR, ROI, Conversion rate, Conversion cost, Clicks (disabled when the user chooses &#8220;clicks&#8221; as the first option)<\/span><\/i><\/td><\/tr><tr><td><b>The timeframe of the rule<\/b><\/td><td><i><span style=\"font-weight: 400;\">Default: last 24h, Predefined values: Last 24h \/ Last 2-7 days<\/span><\/i><\/td><\/tr><tr><td><b>The desired action<\/b><\/td><td><i><span style=\"font-weight: 400;\">Blacklist (default), Add to audience, Blacklist &amp; add to audience, Pause, Increase bid, Decrease bid<\/span><\/i><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whenever the \u201cadd to audience\u201d option is selected, you will receive a new drop-down box with your Audience lists.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Whenever you select \u201czoneid\u201d or \u201csubid\u201d in the beginning, you will later get only the Audiences which are for zones, respectively subids.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If your campaign has an audience set in the targeting, the only options for the &#8220;zoneid\/subid&#8221; rules will be: \u201cadd to Audience\u201d.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-mondiad-optimisation-rule-combinations\">Mondiad Optimisation Rule Combinations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From another perspective, these are the combinations available based on <span style=\"color: #3079c8;\"><b>which dimension the rule applies to:<\/b><\/span><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">AD CREATIVE<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"889\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-scaled.jpg\" alt=\"Mondiad optimisation rules combinations with creatives\" class=\"wp-image-2332\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-1200x417.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-2048x711.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-1024x356.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-1-1536x533.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules combinations with creatives<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">AD CAMPAIGN<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"889\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-scaled.jpg\" alt=\"Mondiad optimisation rules combinations with the campaign\" class=\"wp-image-2333\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-1200x417.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-2048x711.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-1024x356.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-2-1536x533.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules combinations with the campaign<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">ZoneID \/ SubID<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-1024x356.jpg\" alt=\"Mondiad optimisation rules combinations with ZoneID &amp; SubID\" class=\"wp-image-2334\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-1024x356.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-150x52.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-450x156.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-1200x417.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-2048x711.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-768x267.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-300x104.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/optimization-rules-3-1536x533.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules combinations with ZoneID &amp; SubID<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">*X can be a number\/a sum of money \/a percentage&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-mondiad-optimisation-rules-setup\">Mondiad Optimisation Rules Setup<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To create a rule, you must simply head over to your &#8220;Campaigns&#8221; tab in the left menu of your Mondiad account and click the &#8220;Create Campaign&#8221; button to launch a new campaign.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1908\" height=\"285\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign.png\" alt=\"Mondiad campaign creation\" class=\"wp-image-2903\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign.png 1908w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-150x22.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-450x67.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-1200x179.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-768x115.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-300x45.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-1024x153.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/create-campaign-1536x229.png 1536w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign creation<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Here, in the campaign creation tab, navigating through the configuration settings, you will reach the optimisation rules set up, as your final step before configuring your ad campaign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1563\" height=\"298\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules.png\" alt=\"Mondiad optimisation rules creation\" class=\"wp-image-2904\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules.png 1563w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-150x29.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-450x86.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1200x229.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-768x146.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-300x57.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1024x195.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-1536x293.png 1536w\" sizes=\"(max-width: 1563px) 100vw, 1563px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules creation<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading pk-callout\" id=\"6-create-a-new-rule-\">Create a <strong>New Rule<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1396\" height=\"125\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule.png\" alt=\"creating Mondiad optimisation rules\" class=\"wp-image-2906\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule.png 1396w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-150x13.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-450x40.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-1200x107.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-768x69.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-300x27.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/add-new-rule-1024x92.png 1024w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/><figcaption class=\"wp-element-caption\">creating Mondiad optimisation rules<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When creating an optimization rule, you can also save it as a template and later use it in other campaigns by loading it from your saved templates.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1393\" height=\"135\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template.png\" alt=\"creating Mondiad optimisation rule templates\" class=\"wp-image-2907\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template.png 1393w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-150x15.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-450x44.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-1200x116.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-768x74.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-300x29.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/save-rule-as-template-1024x99.png 1024w\" sizes=\"(max-width: 1393px) 100vw, 1393px\" \/><\/a><figcaption class=\"wp-element-caption\">creating Mondiad optimisation rule templates<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading pk-callout\" id=\"7-use-a-mondiad-pre-saved-rule-template\">Use a Mondiad Pre-saved Rule Template<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To load a rule you&#8217;ve already saved, select <strong>add rule -&gt; from template<\/strong> and from the list with the available rules, click the <strong>+ button to add your rule to your current campaign<\/strong> (or X to remove it).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1528\" height=\"383\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1.png\" alt=\"Mondiad optimisation rules templates\" class=\"wp-image-1017\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1.png 1528w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-150x38.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-450x113.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-1200x301.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-768x193.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-300x75.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/load-template1-1024x257.png 1024w\" sizes=\"(max-width: 1528px) 100vw, 1528px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad optimisation rules templates<\/figcaption><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading pk-callout\" id=\"8-mondiad-optimisation-rule-presets\">Mondiad Optimisation Rule Presets<\/h2>\n\n\n\n<div>If you are just starting out and playtesting with optimization rules, we have curated a list of the most common automation rules to help get you started and get the gist of things.<\/div>\n\n\n\n<div>To enable common rules, you must choose to <b><strong>add rule -&gt; use common rules <\/strong><\/b>option, and click on the + button to add your rule of choice to your campaign.<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates.png\"><img loading=\"lazy\" decoding=\"async\" width=\"990\" height=\"665\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates.png\" alt=\"Mondiad common rule templates\" class=\"wp-image-2902\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates.png 990w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates-150x101.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates-450x302.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates-768x516.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/rule-templates-300x202.png 300w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad common rule templates<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u26a0\ufe0f A list of all the changes the system has made to a particular rule will be shown if you click on the&nbsp; \u201cLog History\u201d button to the right of that rule.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-see-the-mondiad-optimisation-rules-in-action\">See the Mondiad Optimisation Rules In Action!<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mondiad.com\/blog\/mondiad-case-study-optimisation-rules-audiences\/\">Case study 1<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mondiad.com\/blog\/case-study-optimisation-rules-event-tracker\/\">Case study 2<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/\">9 high-impact Mondiad optimisation rules to try out<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-start-your-mondiad-adventure\">Start Your Mondiad ADventure!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We are just one click away. Join ad network Mondiad today and access premium, worldwide traffic, advanced targeting, and powerful ad formats that deliver results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;utm_source=mblog\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1024x350.png\" alt=\"Ad network Mondiad sign up button\" class=\"wp-image-8913\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1200x411.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta.png 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimisation rules are an in-house technology and a great performance testing and optimization tool for your ad campaign parameters, saving you time and money. Using predefined criteria and actions that help streamline and optimise ad campaigns,&nbsp;advertisers can ensure that their campaigns run efficiently, respond to performance changes in real-time, and minimise manual intervention. What Are<\/p>\n","protected":false},"author":4,"featured_media":3027,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,6],"tags":[25,143],"class_list":["post-245","post","type-post","status-publish","format-standard","has-post-thumbnail","category-campaign-optimisation","category-product-updates","tag-advertiser","tag-helpcenter"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/04\/op-rules-2.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Try Out Automatic Campaign Optimisation with Smart Rules<\/title>\n<meta name=\"description\" content=\"Use Mondiad optimisation rules to automatically pause low-performing creatives, subIDs, zoneIDs, 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