{"id":2447,"date":"2024-04-24T18:49:05","date_gmt":"2024-04-24T15:49:05","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=2447"},"modified":"2026-02-19T14:45:38","modified_gmt":"2026-02-19T11:45:38","slug":"9-high-impact-optimization-rules","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/","title":{"rendered":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As the digital advertising landscape and consumer behaviour continue to evolve at lightspeed, embracing ad campaign optimisation rules will be crucial for advertisers, agencies and affiliates seeking to thrive in an increasingly competitive marketplace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why do we say this? Optimisation rules offer a strategic advantage by automatically fine-tuning campaigns in real-time, based on data-driven decision-making. From maximising ROI to improving targeting assets, Mondiad smart optimisation rules are a part of modern advertising tools,\u00a0 empowering marketers to harness the full potential of their campaigns.<\/span><\/p>\n<hr \/>\n\n<hr \/>\n<h2><b>Let our system do the work for you!<\/b><\/h2>\n<blockquote><p><span style=\"color: #3079c8;\"><a style=\"color: #3079c8;\" href=\"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/\"><span style=\"font-weight: 400;\">The Mondiad optimisation rules<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is an in-house technology for automated optimisations of your ad campaign, saving you time and money. They allow you to combine specific parameters to create rules around segments like creatives, subids, zoneids and campaigns.<\/span><\/p><\/blockquote>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2454 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"427\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2048x341.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-150x25.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-450x75.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1200x200.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-768x128.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-300x50.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1024x171.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1536x256.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The logic behind the optimization rules is very simple, namely, they are working via a model of if\/then logical statements, or condition\/action triggers. You set conditions based on specific performance metrics tailored to your campaign objective, then desired actions are triggered automatically when a specific condition or a group of conditions are met like:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase bids to gain more traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decrease bids when overspending<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pause underperforming segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u2026or a combination of these<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><b>What&#8217;s in it for you:<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They save you time (and money) by allowing you to invest in more important tasks or deal with a higher work volume.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They give you an extra feeling of safety and control since you set the rules.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They eliminate human error.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They protect your ad budget from overspending.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They help you understand more quickly how your ad campaign is performing.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><b>\ud83d\udd39 Disable low-performing segments consuming your budget.<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-scaled.png\"><img decoding=\"async\" class=\"aligncenter wp-image-2472 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-scaled.png\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"427\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-scaled.png 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-2048x341.png 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-150x25.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-450x75.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-1200x200.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-768x128.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-300x50.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-1024x171.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2-1536x256.png 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Avoid spending your ad budget on ads that are not generating the results you\u2019re looking for.<\/span><\/i><i><span style=\"font-weight: 400;\"> Set a rule to pause your ads when they don&#8217;t bring you the expected results while spending your budget, or scale ads that perform well and don&#8217;t cost you too much.<\/span><\/i><\/p>\n<p><b>&#8211; Disable low-converting ad creatives.<br \/>\n<\/b><span style=\"font-weight: 400;\">This one should be pretty straightforward. Let\u2019s say you are testing multiple creatives and you are interested in knowing which ones convert, and which don&#8217;t. For this, let\u2019s set up a rule that deactivates any bad creative, namely, any creative that gets over 5000 impressions, yet less than 10% ROI in the past day.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-2497 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"239\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-1536x144.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-2048x192.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-150x14.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-450x42.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-1200x112.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-768x72.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-300x28.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-1-1-1024x96.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><b>&#8211; Pause underperforming campaigns.<br \/>\n<\/b><b><\/b>S<span style=\"font-weight: 400;\">imilarly, we can pause a campaign altogether if, for example, we notice it gets shown, however, it is not converting. Let\u2019s say that we create a rule where if a campaign gets more than 5000 clicks but less than 500 conversions during the past week, we want the system to automatically pause it. This way, we make sure we are not wasting resources and we can invest more tine in analysing its performance, and making optimizations for the better.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2498 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"229\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-150x13.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-450x40.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-1200x107.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-2048x183.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-768x69.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-300x27.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-1024x92.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-2-1-1536x137.jpg 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<hr \/>\n<h3><b>\ud83d\udd39 Scale up good segments.<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2475 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.png\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"427\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-scaled.png 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-2048x341.png 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-150x25.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-450x75.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1200x200.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-768x128.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-300x50.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1024x171.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-1536x256.png 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Similarly to our previous example, you can also maximize your ROI by allocating more money to segments that are generating the best results.<\/span><\/i><\/p>\n<p><b>&#8211; Increase the budget for campaigns that are performing well.<br \/>\n<\/b><span style=\"font-weight: 400;\">Let\u2019s set a rule for increasing the campaign\u2019s budget if it\u2019s generating sales while not costing us more than the profit generated. <\/span><span style=\"font-weight: 400;\">For example, the bid will be increased by 0,001,% once every 6 hours if the campaign has generated more than 15% ROI during the last day while the spent did not exceed its optimal, desired level.<\/span><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">NOTE: bid increases\/decreases can vary from 0.0001 to 5$.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2502 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"236\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-1536x141.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-2048x188.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-150x14.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-450x41.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-1200x110.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-768x71.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-300x28.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-3-1-1024x94.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><b>&#8211; Increase bids on performing ZoneIDs.<br \/>\n<\/b><span style=\"font-weight: 400;\">For example, if a ZoneID has a CTR greater than 5%, with a minimum of 100 clicks in the last week, then the bids are easily increased every 6 houts, to buy more of that traffic.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2503 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"249\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-1536x150.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-150x15.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-450x44.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-1200x117.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-2048x199.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-768x75.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-300x29.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-4-1-1024x100.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<hr \/>\n<h3><b>\ud83d\udd39 Know your targets.<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2473 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-scaled.png\" alt=\"\" width=\"2560\" height=\"427\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-scaled.png 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-2048x341.png 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-150x25.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-450x75.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-1200x200.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-768x128.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-300x50.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-1024x171.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-3-1536x256.png 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">Let\u2019s say you are dipping your toes in new territories and you want to find out your campaign&#8217;s best-targeting parameters. In this sense, we can also use the Mondiad optimisation rules t<\/span><\/i><i><span style=\"font-weight: 400;\">o identify and add a ZoneId\/SubId to <\/span><\/i><a href=\"https:\/\/mondiad.com\/blog\/a-what-they-are-the-new-traffic-audiences-and-how-to-use-them\/\"><i><span style=\"font-weight: 400;\">an audience list<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that you want to target or you want to exclude by default when you create a new campaign.<\/span><\/i><\/p>\n<p><b>&#8211; Save on costs by blacklisting low-performing ZoneID.<br \/>\n<\/b><span style=\"font-weight: 400;\">For example, let\u2019s imagine you want to automatically exclude a ZoneID that spends over 10$ but generates less than 2 conversions. In this scenario will say that we want to also add these types of segments to an Audience, for later optimizations.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2504 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"249\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-1536x150.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-150x15.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-450x44.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-1200x117.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-2048x199.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-768x75.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-300x29.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-5-1-1024x100.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><b>&#8211; Identify converting SubIDs for further optimizations.<br \/>\n<\/b><span style=\"font-weight: 400;\">For example, if a SubId is getting more than 100 clicks while spending under 50$ a day, then the SubId will be added to an audience list of good traffic.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2505 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-scaled.jpg\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"246\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-scaled.jpg 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-1536x147.jpg 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-150x14.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-450x43.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-1200x115.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-2048x197.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-768x74.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-300x29.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-6-1-1024x98.jpg 1024w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<hr \/>\n<h3><b>\ud83d\udd39 Combine your rules!<\/b><\/h3>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2474 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-scaled.png\" alt=\"Mondiad optimisation rules\" width=\"2560\" height=\"427\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-scaled.png 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-2048x341.png 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-150x25.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-450x75.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-1200x200.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-768x128.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-300x50.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-1024x171.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/op-rules-4-1536x256.png 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><b>&#8211; Divide your SubIDs by performance.<br \/>\n<\/b><span style=\"font-weight: 400;\">Don\u2019t limit yourself to just one rule! If you have a clear understanding of your strategy, go for a combination of automated conditions at once. Take the following example, where we illustrate how you can divide your SubIDs based on their performance. <\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2495 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9.jpg\" alt=\"Mondiad optimisation rules\" width=\"1548\" height=\"441\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9.jpg 1548w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-150x43.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-450x128.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-1200x342.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-768x219.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-300x85.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-1024x292.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/rule-7-8-9-1536x438.jpg 1536w\" sizes=\"(max-width: 1548px) 100vw, 1548px\" \/><\/a><\/p>\n<hr \/>\n<h2><b>Best practices for rule-based campaigns<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your advertising strategy, goals and KPIs in advance. This will help you understand how to create the right rules.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If your strategy allows it, you can use more than 1 rule per campaign; however, it is best to start small until you get a deeper understanding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your rules in such a way as to give you granular information about your campaign performance(based on SubIDs and ZoneIDs), and avoid wasting your budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can create and save your own Mondiad rules as templates as use them across other campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with a test campaign in which you will identify the most profitable zones and filter them into an audience. Use that audience later in another campaign and make further optimisations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A rule will not necessarily be universally good for each campaign. Always consider the offer you are promoting, especially when switching niches, ad formats, geos and other high-impact campaign settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The same idea applies when dealing with different ad formats and GEOs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be mindful when setting up rule timeframes, as they represent how often your rule will repeat itself.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a rule you created is not working as you desired, try testing different variants of it before deleting it.\u00a0<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><strong>Upgrade your Mondiad campaigns now!<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Enough with the talk. It\u2019s time for action.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=mblog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8913 size-large\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1024x350.png\" alt=\"Mondiad sign up\" width=\"814\" height=\"278\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta-1200x411.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2025\/10\/cta.png 1330w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n<div class=\"pk-callout\"><span style=\"font-weight: 400;\">Let our smart optimisation rules do the work for you, while you sit back and relax!<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As the digital advertising landscape and consumer behaviour continue to evolve at lightspeed, embracing ad campaign optimisation rules will be crucial for advertisers, agencies and affiliates seeking to thrive in an increasingly competitive marketplace. Why do we say this? Optimisation rules offer a strategic advantage by automatically fine-tuning campaigns in real-time, based on data-driven decision-making.<\/p>\n","protected":false},"author":4,"featured_media":2469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[141,7],"tags":[25,70,39],"class_list":{"0":"post-2447","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-campaign-optimisation","8":"category-industry-insights","9":"tag-advertiser","10":"tag-affiliate-marketing","11":"tag-campaign-optimization"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results! - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!\" \/>\n<meta property=\"og:description\" content=\"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-24T15:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-19T11:45:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!\",\"datePublished\":\"2024-04-24T15:49:05+00:00\",\"dateModified\":\"2026-02-19T11:45:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/\"},\"wordCount\":1056,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg\",\"keywords\":[\"advertiser\",\"affiliate marketing\",\"campaign optimization\"],\"articleSection\":[\"CAMPAIGN OPTIMIZATION\",\"INDUSTRY INSIGHTS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/\",\"name\":\"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results! - Mondiad Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg\",\"datePublished\":\"2024-04-24T15:49:05+00:00\",\"dateModified\":\"2026-02-19T11:45:38+00:00\",\"description\":\"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg\",\"width\":1200,\"height\":800,\"caption\":\"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"name\":\"Mondiad Blog\",\"description\":\"Smart Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\",\"name\":\"Mondiad Blog\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomondiad\",\"https:\\\/\\\/x.com\\\/gomondiad\",\"https:\\\/\\\/www.instagram.com\\\/gomondiad\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gomondiad\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\",\"name\":\"Oana Vasarhelyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824\",\"caption\":\"Oana Vasarhelyi\"},\"description\":\"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/om-vasarhelyi\\\/\"],\"gender\":\"female\",\"jobTitle\":\"Full-Stack Marketer\",\"worksFor\":\"Mondiad\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/author\\\/oana\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/9-high-impact-optimization-rules\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"width\":1001,\"height\":372,\"caption\":\"Mondiad Blog\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results! - Mondiad Blog","description":"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/","og_locale":"en_US","og_type":"article","og_title":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!","og_description":"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.","og_url":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/","og_site_name":"Mondiad Blog","article_publisher":"https:\/\/www.facebook.com\/gomondiad","article_published_time":"2024-04-24T15:49:05+00:00","article_modified_time":"2026-02-19T11:45:38+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","type":"image\/jpeg"}],"author":"Oana Vasarhelyi","twitter_card":"summary_large_image","twitter_creator":"@gomondiad","twitter_site":"@gomondiad","twitter_misc":{"Written by":"Oana Vasarhelyi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#article","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/"},"author":{"name":"Oana Vasarhelyi","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b"},"headline":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!","datePublished":"2024-04-24T15:49:05+00:00","dateModified":"2026-02-19T11:45:38+00:00","mainEntityOfPage":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/"},"wordCount":1056,"commentCount":0,"publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"image":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","keywords":["advertiser","affiliate marketing","campaign optimization"],"articleSection":["CAMPAIGN OPTIMIZATION","INDUSTRY INSIGHTS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/","url":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/","name":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results! - Mondiad Blog","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#primaryimage"},"image":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","datePublished":"2024-04-24T15:49:05+00:00","dateModified":"2026-02-19T11:45:38+00:00","description":"Automatically fine-tune your ad campaigns in real-time, based on data-driven optimization rules by Mondiad.","breadcrumb":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#primaryimage","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/04\/9-High-Impact-Mondiad-Optimization-Rules-for-Better-Ad-Campaign-Results.jpg","width":1200,"height":800,"caption":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!"},{"@type":"BreadcrumbList","@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondiad.com\/blog\/"},{"@type":"ListItem","position":2,"name":"9 High-Impact Mondiad Optimization Rules for Better Ad Campaign Results!"}]},{"@type":"WebSite","@id":"https:\/\/mondiad.com\/blog\/#website","url":"https:\/\/mondiad.com\/blog\/","name":"Mondiad Blog","description":"Smart Advertising","publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondiad.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/mondiad.com\/blog\/#organization","name":"Mondiad Blog","url":"https:\/\/mondiad.com\/blog\/","logo":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#local-main-organization-logo"},"image":{"@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/gomondiad","https:\/\/x.com\/gomondiad","https:\/\/www.instagram.com\/gomondiad","https:\/\/www.linkedin.com\/company\/gomondiad"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b","name":"Oana Vasarhelyi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824","url":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1778762824","caption":"Oana Vasarhelyi"},"description":"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.","sameAs":["https:\/\/www.linkedin.com\/in\/om-vasarhelyi\/"],"gender":"female","jobTitle":"Full-Stack Marketer","worksFor":"Mondiad","url":"https:\/\/mondiad.com\/blog\/author\/oana\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/9-high-impact-optimization-rules\/#local-main-organization-logo","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","width":1001,"height":372,"caption":"Mondiad Blog"}]}},"_links":{"self":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/comments?post=2447"}],"version-history":[{"count":41,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2447\/revisions"}],"predecessor-version":[{"id":9704,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/2447\/revisions\/9704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media\/2469"}],"wp:attachment":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media?parent=2447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/categories?post=2447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/tags?post=2447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}