{"id":1868,"date":"2026-07-28T13:09:00","date_gmt":"2026-07-28T10:09:00","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=1868"},"modified":"2026-07-29T16:40:42","modified_gmt":"2026-07-29T13:40:42","slug":"campaigns-advanced-targeting","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/","title":{"rendered":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Imagine you just started a business and want to spread the word. So you think of advertising it to your ideal audience. But where do you find them? And most importantly, how do you reach them? <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Wouldn\u2019t it be really cool if you could segment and target your audience by specific parameters? Wouldn\u2019t filtering your target users by specific areas, devices, and other criteria ensure that your ads are reaching the most suited people?&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With Mondiad\u2019s <strong>advanced targeting filters<\/strong>, advertisers can optimize their campaigns&#8217; performance for maximum impact and ROI. Who wouldn\u2019t want to get the most out of their marketing efforts?<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-9389e83d-546b-4ae0-a18a-ddce23f0e8bf\">\n<h2 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use advanced audience targeting<\/strong> to improve ad relevance by filtering users based on location, device, browser, operating system, carrier, IP, traffic type, and more. <\/li>\n\n\n\n<li><strong>Start with broad targeting, then optimize<\/strong> campaigns using real performance data, split testing, and conversion tracking. <\/li>\n\n\n\n<li><strong>Personalize ads for specific audiences<\/strong> by targeting regions, cities, languages, and devices to increase engagement and conversion rates. <\/li>\n\n\n\n<li><strong>Monitor Zone IDs and Sub IDs<\/strong> to identify high-performing traffic sources and maximize your advertising ROI.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-is-advanced-ad-targeting-and-why-does-it-matter\" class=\"wp-block-heading\">What Is Advanced Ad Targeting and Why Does It Matter?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Now, to create a Mondiad ad campaign, all you need is just 3 minutes! Here\u2019s a <\/span><a href=\"https:\/\/mondiad.com\/blog\/a-how-it-works-how-to-create-an-ad-campaign\/\"><span style=\"font-weight: 400;\">step-by-step guide <\/span><\/a><span style=\"font-weight: 400;\">on how you can do it!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But since it is so quick and easy to do it, wouldn\u2019t you want to tailor your messaging to specific groups of people and optimize your campaigns for better results? Just think about what\u2019re the most relevant messages are to be sent, who the right recipients and what the right time to receive the message is.&nbsp;<\/span><\/p>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-95a53802-1cc2-4055-88fb-83d8f21525de\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><span style=\"font-weight: 400;\">With Mondiad, you can use a combination of filters such as:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Country, Region &amp; City<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Carrier, Carrier type<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">IP<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Device Type<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Operating system, Operating system version<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Browser, Browser language, Browser version<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Operating system<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Subscriptions Age<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Traffic Type<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">ZoneId, SubId<\/span><\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-which-targeting-options-can-you-use-to-improve-campaign-performance\" class=\"wp-block-heading\">Which Targeting Options Can You Use to Improve Campaign Performance?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right targeting options is key to reaching the most relevant audience and improving campaign performance.<\/p>\n\n\n\n<h3 id=\"h-1-geo-targeting\" class=\"wp-block-heading\">1. GEO Targeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">When using Mondiad&#8217;s advanced targeting, it is a good idea to start by selecting your <\/span><b>GEOs <\/b><span style=\"font-weight: 400;\">since that should be easier to establish about your audience.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-1024x350.jpg\" alt=\"advertising traffic tier map\" class=\"wp-image-9671\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-1024x350.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/02\/tier-map.jpg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Traffic Tier Map<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the world of digital advertising, you might also hear about country tiers. Think of a list of all the countries out there and sort them out, from best to worst, based on economic power, for example. Now split the list into 3 parts and now you have your tiers. <\/span><\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Take Note Of Traffic Tiers<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Geo Tier<\/th><th>Definition<\/th><th>Typical Markets<\/th><th>Characteristics<\/th><th>Best For<\/th><\/tr><\/thead><tbody><tr><td><strong>Tier 1 Geo Targeting<\/strong><\/td><td>Targets the highest-value advertising markets with strong economies and high consumer spending<\/td><td>United States, Canada, United Kingdom, Australia, Germany, Switzerland, Norway, Sweden, Netherlands<\/td><td>Higher CPM\/CPC costs, stronger purchasing power, competitive ad auctions, higher customer lifetime value<\/td><td>Premium products, SaaS, finance, luxury, high-ticket offers<\/td><\/tr><tr><td><strong>Tier 2 Geo Targeting<\/strong><\/td><td>Targets developed or fast-growing markets with moderate purchasing power and advertising costs<\/td><td>Spain, Italy, Poland, Portugal, Brazil, Mexico, South Korea, Malaysia, Turkey<\/td><td>Lower ad costs than Tier 1, growing online adoption, moderate conversion values<\/td><td>Scaling campaigns, testing offers, expanding internationally<\/td><\/tr><tr><td><strong>Tier 3 Geo Targeting<\/strong><\/td><td>Targets emerging markets with lower purchasing power and cheaper advertising inventory<\/td><td>India, Indonesia, Philippines, Vietnam, Bangladesh, Egypt, Nigeria, many African and South Asian markets<\/td><td>Very low CPM\/CPC, large audiences, but often lower conversion values and higher price sensitivity<\/td><td>Lead generation, app installs, low-cost products, awareness campaigns<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">How advertisers use geo tiers:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Strategy<\/th><th>How It Works<\/th><th>Example<\/th><\/tr><\/thead><tbody><tr><td><strong>Tier 1 \u2192 Higher ROI Focus<\/strong><\/td><td>Spend more to reach users who are more likely to buy expensive products<\/td><td>Advertising a $100\/month software subscription in the US<\/td><\/tr><tr><td><strong>Tier 2 \u2192 Growth &amp; Testing<\/strong><\/td><td>Balance between affordable traffic and reasonable conversion rates<\/td><td>Testing a new e-commerce product in Poland or Mexico<\/td><\/tr><tr><td><strong>Tier 3 \u2192 Volume Strategy<\/strong><\/td><td>Generate large amounts of inexpensive traffic or leads<\/td><td>Promoting a free app in India or Indonesia<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Key considerations when choosing geo tiers:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Factor<\/th><th>Tier 1<\/th><th>Tier 2<\/th><th>Tier 3<\/th><\/tr><\/thead><tbody><tr><td><strong>Ad Cost<\/strong><\/td><td>High<\/td><td>Medium<\/td><td>Low<\/td><\/tr><tr><td><strong>Competition<\/strong><\/td><td>High<\/td><td>Medium<\/td><td>Low<\/td><\/tr><tr><td><strong>Audience Size<\/strong><\/td><td>Medium<\/td><td>Large<\/td><td>Very Large<\/td><\/tr><tr><td><strong>Buying Power<\/strong><\/td><td>High<\/td><td>Medium<\/td><td>Lower<\/td><\/tr><tr><td><strong>Conversion Value<\/strong><\/td><td>High<\/td><td>Medium<\/td><td>Lower<\/td><\/tr><tr><td><strong>Scaling Potential<\/strong><\/td><td>Limited by cost<\/td><td>Strong<\/td><td>Strong but requires optimization<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-2-regions-cities\" class=\"wp-block-heading\">2. Regions, Cities<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-scaled.png\"><img decoding=\"async\" width=\"2560\" height=\"593\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-scaled.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1909\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-scaled.png 2560w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-300x70.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-2048x475.png 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-150x35.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-450x104.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-1200x278.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-768x178.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-1024x237.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-country-city-region-1536x356.png 1536w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Even more specific, with Mondiad you can target specific <\/span><b>regions <\/b><span style=\"font-weight: 400;\">or <\/span><b>cities <\/b><span style=\"font-weight: 400;\">within a said country. By doing so, you can further personalize your ad creatives according to local colors, and get higher chances of ad clicks.&nbsp;<\/span>&nbsp; &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, you can add the specific name of a city in your ad creative description, to attract locals to your offer.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-3-carrier-targeting\" class=\"wp-block-heading\">3. <strong>Carrier Targeting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">People don\u2019t usually see mobile <\/span><b>carriers <\/b><span style=\"font-weight: 400;\">as a big deal on a daily basis, but in the advertising ecosystem, they are of great relevance. And that\u2019s the perfect word to describe them. Carriers offer advertisers relevance about the consumer like location, context as well as network assets.&nbsp;<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers.png\"><img decoding=\"async\" width=\"1920\" height=\"726\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1892\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-150x57.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-450x170.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-1200x454.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-768x290.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-300x113.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-1024x387.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-carriers-1536x581.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Carrier <\/b><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>types&nbsp;<\/strong>you<\/span><span style=\"font-weight: 400;\"> can select in Mondiad are mobile(3G) and Wi-Fi(wired) based.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Based on what country\/countries you have previously selected, you will be shown the available set of carriers.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-4-ip-targeting\" class=\"wp-block-heading\">4. <span style=\"font-weight: 400;\"><strong>IP targeting<\/strong><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To start with the basics, an IP(<\/span><span style=\"font-weight: 400;\">Internet Protocol Address<\/span><span style=\"font-weight: 400;\">) is like a unique internet address in the form of a string of numbers and it is assigned to a specific device&#8217;s network connection. What do IPs have to do with programmatic advertising? Well, as an advertiser, you can use IP addresses as your ad target audience. Basically, you can deliver ads to people behind those IPs, directly to homes and businesses.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you need to target a certain demographic or a local community, IP targeting is perhaps the most accurate form of advertising.<\/span> <span style=\"font-weight: 400;\">Whether it\u2019s a laptop, pc, tablet, or mobile phone, IP targeting allows you to send ads to each device that is connected to a said WiFi network.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">While incredibly popular among digital marketing professionals, <\/span><span style=\"font-weight: 400;\">keep in mind that <strong>IP targeting<\/strong> has some controversy around it. Since an IP address is considered a piece of private information, according to different countries, there may be different law regulations.&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-5-device-targeting\" class=\"wp-block-heading\">5. <strong>Device Targeting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Targeting by device is another great way to fine-tune your ads to reach specific users, via the device they\u2019re using. This is essential since there\u2019s no one size fits all device, and some offers would have more success if delivered via a specific device.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"722\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1895\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-150x56.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-450x169.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-1200x451.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-768x289.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-300x113.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-1024x385.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-device-types-1536x578.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Device types <\/b><span style=\"font-weight: 400;\">you can select in Mondiad are <\/span><i><span style=\"font-weight: 400;\">Desktop, Mobile Phone, Mobile Tablet, Gaming Console, TV, Others.<\/span><\/i><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-6-browser-targeting\" class=\"wp-block-heading\">6. Browser Targeting<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Browser <\/b><span style=\"font-weight: 400;\">targeting is another helpful parameter in the ad targeting game. Like the name implies, you can use <\/span><b>browser <\/b><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>targeting&nbsp;<\/strong>to<\/span><span style=\"font-weight: 400;\"> target people based on the web browser they&#8217;re using.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A browser is basically a computer program via which you navigate the web. The most popular internet browsers in 2023 are <\/span><span style=\"font-weight: 400;\">Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari or Tor.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">But the most popular one shouldn\u2019t necessarily be the one(s) most suited for your ad campaign. Do some research on your target audience and find out what is\/are the most suited internet browsers via which you can reach them. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, you check out <\/span><a href=\"https:\/\/www.similarweb.com\/browsers\/\"><span style=\"font-weight: 400;\">this free interactive map with browsers \u2018market share by region<\/span><\/a> <span style=\"font-weight: 400;\">or you can just further browse the internet for the information needed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, let\u2019s choose Edge, Firefox and Chrome out of the available Mondiad parameters (20+).<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"800\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1891\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-150x63.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-450x188.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-1200x500.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-768x320.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-300x125.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-1024x427.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browsers-1536x640.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Now, to further fine-tune your browser targeting, you can even custom-select the <\/span><b>browser versions<\/b><span style=\"font-weight: 400;\"> to which you wish to display your ads.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">One final touch is the selection of the browser\u2019s language. Our advice is to target only <\/span><b>browser languages<\/b><span style=\"font-weight: 400;\"> \u200b\u200bwith the best performance for your offer or to exclude the ones \u200b\u200bthat do not convert.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"722\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1890\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-150x56.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-450x169.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-1200x451.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-768x289.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-300x113.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-1024x385.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-browser-language-1536x578.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since we\u2019ve chosen Austria for our example, it is obvious that we are going to target German-speaking people. But what if our offer is also relevant for English and Spanish-speaking people from Austria? Here is where this filter becomes handy.<\/span>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-7-operating-systems\" class=\"wp-block-heading\">7. Operating Systems<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes, depending on the type of offer you are running, you need to reach users who have a specific <b>operating system<\/b> installed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, this is common when promoting an App Utility offer.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"735\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS.png\" alt=\"\" class=\"wp-image-1896\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-150x57.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-450x172.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-1200x459.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-768x294.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-300x115.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-1024x392.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-OS-1536x588.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In this case, Mondiad lets you choose between a wide list of operating systems as well as custom-select the desired <\/span><b>os versions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-8-traffic-type\" class=\"wp-block-heading\">8. Traffic Type<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This part should be pretty self-explanatory. <\/span><b>Adult advertising<\/b><span style=\"font-weight: 400;\">refers to adult entertainment ads, including adult products, adult cams, chats, etc., while <\/span><b>mainstream advertising<\/b><span style=\"font-weight: 400;\">is an umbrella for all the ads which can be seen by the general population. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">For example, you can think about e-commerce offers, app installs (utilities), or sweepstakes as verticals that fit the mainstream advertising category.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"726\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type.png\" alt=\"Mondiad campaign targeting\" class=\"wp-image-1897\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-150x57.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-450x170.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-1200x454.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-768x290.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-300x113.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-1024x387.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-traffic-type-1536x581.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Both types of traffic are lucrative in their own ways, the most important thing is to place your campaign in the right box.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-9-zone-id-amp-sub-id\" class=\"wp-block-heading\">9. Zone ID &amp; Sub ID<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Zone ID &amp; Sub ID<span style=\"font-weight: 400;\"> are anonymized representations of websites and Ad zones where ads are displayed. When optimizing Campaigns, advertisers can track ZoneIds and SubIds to identify better-performing places.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"726\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid.png\" alt=\"Mondiad\u2019s advanced targeting\" class=\"wp-image-1898\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid.png 1920w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-150x57.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-450x170.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-1200x454.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-768x290.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-300x113.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-1024x387.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/adv-targeting-zoneid-1536x581.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad\u2019s campaign targeting<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In the Mondiad platform, you can Blacklist or Whitelist ZoneIds via a Standalone list where you enter your specific ZoneIDs or you can choose a pre-made <\/span><a href=\"https:\/\/mondiad.com\/blog\/a-what-they-are-the-new-traffic-audiences-and-how-to-use-them\/\"><span style=\"font-weight: 400;\">audience <\/span><\/a><span style=\"font-weight: 400;\">list.<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-how-should-you-build-an-effective-advanced-targeting-strategy\" class=\"wp-block-heading\">How Should You Build an Effective Advanced Targeting Strategy?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With advanced targeting, businesses can create more personalized campaigns and tailor them to specific user groups. That being said, for your offer to convert, you have to make your campaign customer-centric, thus optimizing your offer with your ideal audience in mind<\/span><b>.<\/b><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Start as broad as you can<\/b><span style=\"font-weight: 400;\">, <\/span><b>then narrow down your audiences based on performance<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. By narrowing your targeting settings, you will see bigger conversion rates thanks to advertising to more relevant users, namely those who are most interested in your product.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">The best results would come based on<\/span><b> prior research <\/b><span style=\"font-weight: 400;\">or if you have some experience already, some <\/span><b>past traffic patterns.<\/b><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">How much should you wait to see results? Our recommendation would be to <\/span><b>wait at least 2-3 days before starting to analyze and optimize <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">in order to have the most relevant details from as many sources as possible.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Whenever given the opportunity<\/span><b>, do split testing to optimize your results<\/b><span style=\"font-weight: 400;\">! For example, we recommend you to split the campaign into <\/span><b>classic push<\/b><span style=\"font-weight: 400;\"> and <\/span><b>in-page push<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> exclusively because the bids are very different. Similarly, you can create the same offer but create separate campaigns according to particular GEOs.<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a7ccc6fa7a8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a7ccc6fa7a8f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-1024x526.png\" alt=\"Mondiad conversion tracking options\" class=\"wp-image-8270\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-1024x526.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-300x154.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-768x395.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-1536x789.png 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-150x77.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-450x231.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894-1200x617.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/CONVERSION-TRACKING-PANEL-2025-e1782387123894.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad conversion tracking options<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Track conversions!<\/b> I<span style=\"font-weight: 400;\">f you haven\u2019t implemented<\/span><b> tracking tokens i<\/b><span style=\"font-weight: 400;\">nto your target URL, we suggest they use an external <\/span><b>tracker<\/b><span style=\"font-weight: 400;\"> to monitor conversions. <a href=\"https:\/\/advertiser.mondiad.com\/tracking\">In Mondiad\u2019s conversion tracking page<\/a>, you can find a list of 10+ ad trackers we have partnered up with, including some exclusive promo codes just for you.\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-4051c173-d752-43f6-b1d8-3af554fa0508\" data-mobilecollapse=\"false\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-4051c173-d752-43f6-b1d8-3af554fa0508\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-4051c173-d752-43f6-b1d8-3af554fa0508\" style=\"color: #000000; \"><strong>Which targeting option should I start with?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-4051c173-d752-43f6-b1d8-3af554fa0508\">\n\n<p class=\"wp-block-paragraph\">GEO targeting is usually the best starting point because location is one of the easiest audience characteristics to define. From there, you can refine targeting using devices, browsers, operating systems, and other filters.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-4051c173-d752-43f6-b1d8-3af554fa0508\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-4051c173-d752-43f6-b1d8-3af554fa0508\" style=\"color: #000000; \"><strong>How long should I wait before optimizing a campaign?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-4051c173-d752-43f6-b1d8-3af554fa0508\">\n\n<p class=\"wp-block-paragraph\">Wait at least 2\u20133 days to collect enough performance data before making optimization decisions. This provides more reliable insights for improving campaign settings.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-4051c173-d752-43f6-b1d8-3af554fa0508\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-4051c173-d752-43f6-b1d8-3af554fa0508\" style=\"color: #000000; \"><strong>What are the best practices for improving ad campaign performance?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-4051c173-d752-43f6-b1d8-3af554fa0508\">\n\n<p class=\"wp-block-paragraph\">Start with broad targeting, narrow audiences based on results, run A\/B tests, track conversions, and analyze Zone IDs and Sub IDs to identify the highest-performing traffic sources.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-take-your-ads-around-the-world-with-mondiad\" class=\"wp-block-heading\">Take Your Ads Around The World With Mondiad!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">With an expanding consumer base and high market competition, it is easy to feel overwhelmed by the process of finding, segmenting and understanding audience metrics. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">At the same time, understanding your audience metrics as an advertiser is essential for matching the right offer with the right audience. If you do it right, the results are plentiful.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg\" alt=\"Mondiad banner\" class=\"wp-image-11356\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-300x99.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-768x254.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-150x50.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-450x149.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So, regardless of your offer, knowing how to take advantage of the targeting options and fine-tune your campaigns accordingly will ensure you make the most of your efforts.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/mondiad.com\/register?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=advanced_targeting\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">Join Mondiad Now<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine you just started a business and want to spread the word. So you think of advertising it to your ideal audience. But where do you find them? And most importantly, how do you reach them? Wouldn\u2019t it be really cool if you could segment and target your audience by specific parameters? Wouldn\u2019t filtering your<\/p>\n","protected":false},"author":4,"featured_media":12913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369],"tags":[25],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-advertising","tag-advertiser"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad Targeting Explained: How to Reach the Right Audience and Improve ROI<\/title>\n<meta name=\"description\" content=\"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI\" \/>\n<meta property=\"og:description\" content=\"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T10:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-29T13:40:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI\",\"datePublished\":\"2026-07-28T10:09:00+00:00\",\"dateModified\":\"2026-07-29T13:40:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/\"},\"wordCount\":1996,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp\",\"keywords\":[\"advertiser\"],\"articleSection\":[\"Online Advertising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/\",\"name\":\"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp\",\"datePublished\":\"2026-07-28T10:09:00+00:00\",\"dateModified\":\"2026-07-29T13:40:42+00:00\",\"description\":\"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp\",\"width\":1200,\"height\":800,\"caption\":\"Ad Targeting Explained How to Reach the Right Audience and Improve ROI\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"name\":\"Mondiad Blog\",\"description\":\"Smart Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\",\"name\":\"Mondiad Blog\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomondiad\",\"https:\\\/\\\/x.com\\\/gomondiad\",\"https:\\\/\\\/www.instagram.com\\\/gomondiad\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gomondiad\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\",\"name\":\"Oana Vasarhelyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"caption\":\"Oana Vasarhelyi\"},\"description\":\"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/om-vasarhelyi\\\/\"],\"gender\":\"female\",\"jobTitle\":\"Full-Stack Marketer\",\"worksFor\":\"Mondiad\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/author\\\/oana\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/campaigns-advanced-targeting\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"width\":1001,\"height\":372,\"caption\":\"Mondiad Blog\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI","description":"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/","og_locale":"en_US","og_type":"article","og_title":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI","og_description":"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?","og_url":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/","og_site_name":"Mondiad Blog","article_publisher":"https:\/\/www.facebook.com\/gomondiad","article_published_time":"2026-07-28T10:09:00+00:00","article_modified_time":"2026-07-29T13:40:42+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","type":"image\/webp"}],"author":"Oana Vasarhelyi","twitter_card":"summary_large_image","twitter_creator":"@gomondiad","twitter_site":"@gomondiad","twitter_misc":{"Written by":"Oana Vasarhelyi","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#article","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/"},"author":{"name":"Oana Vasarhelyi","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b"},"headline":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI","datePublished":"2026-07-28T10:09:00+00:00","dateModified":"2026-07-29T13:40:42+00:00","mainEntityOfPage":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/"},"wordCount":1996,"commentCount":0,"publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"image":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","keywords":["advertiser"],"articleSection":["Online Advertising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/","url":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/","name":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#primaryimage"},"image":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","datePublished":"2026-07-28T10:09:00+00:00","dateModified":"2026-07-29T13:40:42+00:00","description":"Master Mondiad\u2019s advanced targeting to skyrocket your ad campaign results! Who wouldn\u2019t want to get the most out of their marketing efforts?","breadcrumb":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#primaryimage","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/Ad-Targeting-Explained-How-to-Reach-the-Right-Audience-and-Improve-ROI.webp","width":1200,"height":800,"caption":"Ad Targeting Explained How to Reach the Right Audience and Improve ROI"},{"@type":"BreadcrumbList","@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondiad.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Targeting Explained: How to Reach the Right Audience and Improve ROI"}]},{"@type":"WebSite","@id":"https:\/\/mondiad.com\/blog\/#website","url":"https:\/\/mondiad.com\/blog\/","name":"Mondiad Blog","description":"Smart Advertising","publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondiad.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/mondiad.com\/blog\/#organization","name":"Mondiad Blog","url":"https:\/\/mondiad.com\/blog\/","logo":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#local-main-organization-logo"},"image":{"@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/gomondiad","https:\/\/x.com\/gomondiad","https:\/\/www.instagram.com\/gomondiad","https:\/\/www.linkedin.com\/company\/gomondiad"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b","name":"Oana Vasarhelyi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","url":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","caption":"Oana Vasarhelyi"},"description":"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.","sameAs":["https:\/\/www.linkedin.com\/in\/om-vasarhelyi\/"],"gender":"female","jobTitle":"Full-Stack Marketer","worksFor":"Mondiad","url":"https:\/\/mondiad.com\/blog\/author\/oana\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/campaigns-advanced-targeting\/#local-main-organization-logo","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","width":1001,"height":372,"caption":"Mondiad Blog"}]}},"_links":{"self":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":33,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":12914,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions\/12914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media\/12913"}],"wp:attachment":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}