{"id":1488,"date":"2023-05-24T12:30:23","date_gmt":"2023-05-24T09:30:23","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=1488"},"modified":"2026-04-29T11:53:10","modified_gmt":"2026-04-29T08:53:10","slug":"in-page-push-advertising-guide","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/in-page-push-advertising-guide\/","title":{"rendered":"In-Page Push Advertising: Format Guide & Use Cases"},"content":{"rendered":"\n

How many ads do you see online, on a daily basis? According to Forbes<\/a>, “Digital marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 ads each day.” Even if you don\u2019t fit the exact category, still, just take a moment to think about how many ads have you seen just today.<\/p>\n\n\n\n

Now, why would they be so many? That\u2019s simple\u2026 because they work. But ads come in all shapes and sizes, and that’s for a reason. To bring some light into this matter, today let’s tackle a bit one part of this ad pool, push advertising, or even better, the <\/span>classic push vs. in-page push ads topic.<\/p>\n\n\n\n

If you are part of the advertisers\/affiliate marketers community, here\u2019s a piece on all you need to know to get started with push campaigns! After all, with that much competition, you\u2019ll want to be on top, right?<\/span><\/p>\n\n\n\n

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What\u2019s the Deal With Push Ads?<\/b><\/h2>\n\n\n\n

A push ad is basically an online advertisement<\/span> in the form of a web push notification. <\/span><\/p>\n\n\n\n

As its name illustrates, an ad notification is \u201cpushed\u201d from point A(server\/application) to point B(a user interface). <\/span>The cool thing? They don\u2019t occupy space on the publisher\u2019s website. <\/span><\/p>\n\n\n\n

It is known that push notifications were introduced for the first time in 2009, for IOS devices using APNs, by Apple Inc, the American multinational technology company. One year later, Google did the same thing, launching its own version and the rest is history.<\/span><\/p>\n\n\n\n

Classic push and in-page push are two types of push notification ads that have different characteristics. Let’s dig into it.<\/span><\/p>\n\n\n\n

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Classic Push Overview<\/b><\/h2>\n\n\n
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\"Mondiad<\/a><\/figure>\n<\/div>\n\n\n

Classic Push or Classic Web Push like they\u2019re also called are one of the most popular ad formats out there and the more traditional type of push notifications.<\/p>\n\n\n\n

They appear like a small browser notification delivered to a user\u2019s web browser or app and can be clicked to redirect the user to the advertiser\u2019s landing page.<\/span><\/p>\n\n\n

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The only trick is, that in order to receive them, the viewer must subscribe to notifications, namely, consent to receiving them. If the user accepts, the publisher can start sending the ads whenever they choose to, even when the user is not currently using the site.\u00a0<\/span><\/p>\n\n\n<\/div>\n\n\n

On another note, the user doesn\u2019t have to leave his private data. Everything is safely encrypted.<\/span><\/p>\n\n\n\n

After the viewer clicks the ad, he is redirected to the landing page that was set up by the advertiser.<\/span><\/p>\n\n\n\n

Main perks of classic push ads:<\/b><\/div>\n\n\n\n