{"id":1426,"date":"2023-06-08T15:00:06","date_gmt":"2023-06-08T12:00:06","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=1426"},"modified":"2026-02-11T14:45:53","modified_gmt":"2026-02-11T11:45:53","slug":"unlocking-the-potential-of-popunders","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/unlocking-the-potential-of-popunders\/","title":{"rendered":"Unlocking the Potential of Popunders: Is This Ad Format Still Cool?"},"content":{"rendered":"

At Mondiad, we are always looking for the best in anything when it comes to our users. This time, we’re diving into the potential of popunders.<\/span><\/p>\n

To start, each ad format has its own perks and drawbacks. Some ads are best for promoting brand awareness and driving traffic, while others are better suited to drive conversions. In the end, choosing the best ad type depends on the advertiser\u2019s specific product\/service, goals, ad placement, display settings, and target audience, at least.<\/span><\/p>\n

However, in this article, we will focus on one of the coolest ad types out there, popunders. Why are we doing this? Long story short, these past two years we’ve been busy bees working on a whole bunch of smart features and ways to improve the Mondiad platform for you. In this process, the idea of ad formats was much debated and we came to the conclusion that each ad format is the right choice in the right context.<\/span><\/p>\n

Although Mondiad<\/a> is not currently<\/span> serving pops, we know someone who does, and we also know the great impact they bring to light.<\/p>\n

But first, let us share with you our thoughts on why popunders are highly converting ads, as well as a perfect choice for both advertising and ad monetisation. Let’s start unlocking the potential of popunders!<\/p>\n

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What’s the deal with popunders?<\/h2>\n

Much like their name, popunder ads are a form of digital advertising displayed on a website and triggered in a new browser window when a website visitor interacts with the website.\u00a0\u00a0<\/span><\/p>\n

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This tab stays \u201chidden\u201d in the background until the user closes the main window (the one they were browsing) or switches to the popunder tab. For this reason, they are generally considered <\/span>less intrusive<\/b> since they do not interrupt the user’s browsing experience like most ads.<\/span><\/p>\n

This unique perk makes popunders <\/span>very versatile in their usage<\/b>, being a perfect choice for advertisers who are investing in <\/span>brand awareness or driving website traffic<\/b>.<\/span><\/p>\n

Also, because pops are triggered by the user\u2019s action and shown in a separate window, not interrupting the user\u2019s browsing experience, these ads are more likely to be seen by users who are already interested in the advertised offer, leading to <\/span>high conversion rates<\/b>.<\/span><\/p>\n

This ad display system can be set up via targeting filters like location, device, carrier, browser and other settings according to each ad network specs, to the ideal audience for the advertised product\/service.<\/span><\/p>\n

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Pricing & results:<\/h2>\n

Another great characteristic of this ad format is its <\/span>affordable <\/b>cost. Popunders are generally known to be one the most affordable ad types to purchase. This makes them an attractive option for advertisers with limited budgets or those who are just starting out.<\/span><\/p>\n

When it comes to pricing, popunders can be bought using several different models although the most popular types are CPM, CPC, and CPA, with CPM being the most common model.<\/span><\/p>\n