{"id":14091,"date":"2026-11-04T12:03:00","date_gmt":"2026-11-04T09:03:00","guid":{"rendered":"https:\/\/mondiad.com\/blog\/?p=14091"},"modified":"2026-11-04T12:03:01","modified_gmt":"2026-11-04T09:03:01","slug":"singles-day-advertising","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/singles-day-advertising\/","title":{"rendered":"Singles\u2019 Day Advertising: How to Prepare for 11.11 and 12.12 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Singles\u2019 Day gives advertisers two shots at the same shoppers: 11.11 and 12.12.<\/strong> The difference between a profitable run and an expensive lesson usually comes down to what happens before either date: tracking that works, creatives that have already proven themselves, and audiences that are warm by the time prices rise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This guide shows you how to build that foundation,<\/strong> from a simple prep timeline and a starting budget split to the ad formats worth testing and a creative checklist. Take what fits your vertical and skip the rest.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-47339380-47ea-4aad-a636-c1b54ffa8c47\">\n<h2 id=\"0-tldr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Singles\u2019 Day advertising is paid promotion built around 11.11 and its follow-up, 12.12, when retailers run heavy discounts. The \u201cdouble-digit\u201d name comes from the repeated numbers in the date. In 2026, <strong>11.11 falls on Wednesday, November 11<\/strong>, and <strong>12.12 on Saturday, December 12<\/strong>.<\/li>\n\n\n\n<li><strong>Test early, scale close to the sale<\/strong>. Never launch an untested creative on the biggest day<\/li>\n\n\n\n<li><strong>Treat 11.11 as your learning run for 12.12.<\/strong> Retarget the buyers and the almost-buyers.<\/li>\n\n\n\n<li><strong>Budget 11.11 and 12.12 separately.<\/strong> The two peaks attract different shoppers: self-purchase on 11.11, last-minute gifts on 12.12.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"1-what-is-singles-day-advertising\" class=\"wp-block-heading\">What is Singles&#8217; Dayadvertising?<\/h2>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-b87b9777-a5d5-4d07-bdea-fde296bbb90e\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-notification-content-\"><strong>Singles&#8217; Day advertising is paid promotion built around 11.11 and its follow-up, 12.12, when retailers and advertisers run heavy discounts.<\/strong> The &#8220;double-digit&#8221; name comes from the repeated numbers in the date.<\/p>\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">11.11, also called <strong>Singles&#8217; Day<\/strong>, began as a student tradition in China in the 1990s. Alibaba turned it into a shopping event in 2009, and it has since spread to platforms like Shopee, Lazada, and AliExpress across Southeast Asia, Europe, and beyond. 12.12 started as a follow-up sale and now works as a second chance for last-minute holiday gifts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For advertisers, that means <strong>two peaks in 31 days<\/strong>. One plan won&#8217;t cover both well.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">What happens on Singles\u2019 Day? \ud83d\udecd\ufe0f<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Huge discounts and flash sales<\/li>\n\n\n\n<li>Special coupons and promotions<\/li>\n\n\n\n<li>Major sales across electronics, clothing, beauty, appliances, etc.<\/li>\n\n\n\n<li>Shopping events can start <strong>days or weeks before November 11<\/strong><\/li>\n\n\n\n<li>It has expanded beyond China, with international retailers participating too.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">So, if you&#8217;re seeing <strong>\u201c11.11 sale\u201d<\/strong> on an online store, it basically means <strong>Singles\u2019 Day promotions<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-how-does-singles-day-compare-to-black-friday-and-cyber-monday\" class=\"wp-block-heading\"><strong>How Does Singles\u2019 Day<\/strong> <strong>Compare to Black Friday and Cyber Monday?\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-\">To put it simply, Singles\u2019 Day can be more efficient and higher-value for the right audience, while BF\/CM generally delivers much larger, more competitive demand, especially in Western markets.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Metric<\/th><th>Singles\u2019 Day<\/th><th>Black Friday<\/th><th>Cyber Monday<\/th><\/tr><\/thead><tbody><tr><td><strong>Date<\/strong><\/td><td>November 11, December 12<\/td><td>Next Friday after Thanksgiving<\/td><td>Monday after Black Friday<\/td><\/tr><tr><td><strong>Demand<\/strong><\/td><td>Very high globally, concentrated in Asia\/marketplaces<\/td><td>Very high, especially US\/EU<\/td><td>Very high, particularly online<\/td><\/tr><tr><td><strong>Ad competition<\/strong><\/td><td>Usually lower in Western markets<\/td><td><strong>Very high<\/strong><\/td><td>Very high<\/td><\/tr><tr><td><strong>CPM\/CPC<\/strong><\/td><td>Potentially cheaper outside core 11.11 markets<\/td><td><strong>High<\/strong><\/td><td>High<\/td><\/tr><tr><td><strong>Conversion intent<\/strong><\/td><td>High when offer\/product fits<\/td><td><strong>Very high<\/strong><\/td><td>Very high<\/td><\/tr><tr><td><strong>ROAS potential<\/strong><\/td><td>Strong for high-AOV\/self-purchase categories<\/td><td><strong>Strongest at scale<\/strong><\/td><td>Strong<\/td><\/tr><tr><td><strong>Best audience<\/strong><\/td><td>Existing customers, younger shoppers, premium\/self-purchase<\/td><td>Broad prospecting + remarketing<\/td><td>Remarketing + high-intent shoppers<\/td><\/tr><tr><td><strong>Creative angle<\/strong><\/td><td>\u201cTreat yourself\u201d, exclusivity, premium<\/td><td>\u201cBiggest deal\u201d, urgency<\/td><td>\u201cLast chance\u201d, smart deal<\/td><\/tr><tr><td><strong>Main advantage<\/strong><\/td><td>Less crowded + differentiated event<\/td><td>Huge demand + urgency<\/td><td>High online purchase intent<\/td><\/tr><tr><td><strong>Main risk<\/strong><\/td><td>Lower awareness in Western markets<\/td><td>Expensive auction + margin pressure<\/td><td>Competition + deal fatigue<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-65c43cac-b0de-4ce6-bddb-e46225af7477\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><strong>One important caveat: <\/strong>Global 11.11 sales volume should not be directly compared with US BF\/CM advertising performance. Singles&#8217; Day is heavily driven by China\/Asia and marketplace ecosystems, whereas BF\/CM has much broader Western participation.<\/p>\n\n\n<\/div>\n\n\n<h3 id=\"h-how-does-singles-day-fit-with-black-friday-and-cyber-monday\" class=\"wp-block-heading\">How does Singles\u2019 Day fit with Black Friday and Cyber Monday?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of treating it as a competitor to BF\/CM, I&#8217;d structure the season as: <strong>11.11 \u2192 BF \u2192 CM<\/strong> <strong>\u2192<\/strong> <strong>12.12<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee4442&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee4442\" class=\"wp-block-image size-large wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-1024x350.webp\" alt=\"\" class=\"wp-image-14771\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-766x262.webp 766w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-447x153.webp 447w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline-1198x410.webp 1198w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles-day-timeline.webp 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Single&#8217;s Day -&gt; Black Friday -&gt; Cyber Monday<\/em> -&gt; <em>Single&#8217;s Day<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>11.11<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Test new creative and offers<\/li>\n\n\n\n<li>Acquire\/activate high-value customers<\/li>\n\n\n\n<li>Focus on premium products and bundles<\/li>\n\n\n\n<li>Use self-gifting \/ \u201ctreat yourself\u201d messaging<\/li>\n\n\n\n<li>Build first-party audiences for November<\/li>\n\n\n\n<li>Potentially benefit from lower competition<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Black Friday<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Push maximum acquisition volume<\/li>\n\n\n\n<li>Increase budgets aggressively on proven campaigns<\/li>\n\n\n\n<li>Use strongest discount\/offer<\/li>\n\n\n\n<li>Prioritize broad audiences + high-intent prospecting<\/li>\n\n\n\n<li>Accept higher CPMs if incremental ROAS remains profitable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cyber Monday<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retarget BF visitors\/non-buyers<\/li>\n\n\n\n<li>Recover abandoned carts<\/li>\n\n\n\n<li>Personalize offers<\/li>\n\n\n\n<li>Focus on online-native products\/categories<\/li>\n\n\n\n<li>Create urgency around the final opportunity<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>12.12<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retarget 11.11, BF and CM visitors who didn\u2019t buy<\/li>\n\n\n\n<li>Target last-minute gift shoppers<\/li>\n\n\n\n<li>Lead with fast delivery and holiday cutoff dates<\/li>\n\n\n\n<li>Push bundles and gift-ready offers<\/li>\n\n\n\n<li>Refresh creatives to fight ad fatigue<\/li>\n\n\n\n<li>Cut placements that didn\u2019t convert in November<\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-d3221d3c-a519-4ef1-a92e-c2cbd4e36877\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\"><strong>The best strategy is to run all four peaks as one connected plan.<\/strong> Use 11.11 to test creatives and build audiences, scale what worked on Black Friday and Cyber Monday, then retarget the leftover shoppers on 12.12.<\/p>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"2-why-do-ad-costs-spike-on-double-digit-sales-days\" class=\"wp-block-heading\">Why do ad costs spike on double-digit sales days?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-regular-font-size wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><em>The scale of competition is significant: <a href=\"https:\/\/www.alibabagroup.com\/en-US\/document-1784016094848090112\" target=\"_blank\" rel=\"noreferrer noopener\">Alibaba <\/a>reported that around <strong>300,000 brands<\/strong> were participating on Tmall alone during its 2024 11.11 shopping festival, increasing the pressure on advertisers to stand out and compete for shoppers\u2019 attention<\/em>.<\/mark><br><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-amber-color\"><\/mark><\/em><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ad costs spike because far more advertisers bid for the same audience at the same time.<\/strong> More competition for attention pushes prices up, and CPMs and CPCs typically climb in the days around the sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the part people miss. The expensive hours are not random. Traffic and competition build in the 48 hours <em>before<\/em> the event, then peak in the first hours of the day itself. If your campaigns only start on the 11th, you&#8217;re paying peak prices with zero learning behind you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Black Friday works the same way, and the lessons carry over. If you want to see what went right and wrong last time, read our breakdown of <a href=\"https:\/\/mondiad.com\/blog\/blackfriday-ads-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday advertising lessons and to-dos<\/a>. \ud83d\udcd6<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"3-when-should-you-start-preparing-campaigns\" class=\"wp-block-heading\">When should you start preparing campaigns?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start at least two to three weeks before 11.11.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a timeline you can copy:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee506b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee506b\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-1024x350.webp\" alt=\"Singles Day advertising timeline from October 7 to December 12, 2026, showing audit, build, warm-up, 11.11 peak, regroup, and 12.12 peak phases\" class=\"wp-image-14093\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-766x262.webp 766w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-447x153.webp 447w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns-1198x410.webp 1198w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/When-should-you-start-preparing-campaigns.webp 1520w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">When should you start preparing campaigns?<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notice that <strong>Black Friday (Nov 27) and Cyber Monday (Nov 30)<\/strong> land inside your Regroup phase. That&#8217;s a third peak, so plan it now instead of improvising. Our guide to <a href=\"https:\/\/mondiad.com\/blog\/black-friday-cyber-monday-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday and Cyber Monday advertising<\/a> \ud83d\udcd6 shows how to handle it.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Phase<\/th><th>Dates (2026)<\/th><th>What to do<\/th><\/tr><\/thead><tbody><tr><td><strong>Audit<\/strong><\/td><td>Oct 7 \u2013 Oct 20<\/td><td>Check conversion tracking, postbacks, pixels, and landing page speed<\/td><\/tr><tr><td><strong>Build<\/strong><\/td><td>Oct 21 \u2013 Nov 3<\/td><td>Produce creatives, set up audiences, run small A\/B tests<\/td><\/tr><tr><td><strong>Warm-up<\/strong><\/td><td>Nov 4 \u2013 Nov 10<\/td><td>Launch teasers, raise budgets gradually, pre-load winning ads<\/td><\/tr><tr><td><strong>Peak 1<\/strong><\/td><td>Nov 11<\/td><td>Monitor hourly, shift budget to top performers<\/td><\/tr><tr><td><strong>Regroup<\/strong><\/td><td>Nov 12 \u2013 Dec 5<\/td><td>Retarget buyers and cart abandoners, review data<\/td><\/tr><tr><td><strong>Peak 2<\/strong><\/td><td>Dec 6 \u2013 Dec 12<\/td><td>Ramp up with improved creatives, push gift angles<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Honestly, the audit phase is the one everybody skips and later regrets. A broken tracking link on 11.11 costs more than any creative mistake.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"4-how-should-you-split-your-singles-day-advertising-budget\" class=\"wp-block-heading\">How should you split your Singles&#8217; Day advertising budget?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A good starting split is roughly 40% for pre-launch testing and warm-up, 30% for 11.11, and 30% for 12.12 and retargeting.<\/strong> Adjust it to your vertical and past results.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee5334&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee5334\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-1024x350.webp\" alt=\"Suggested Singles Day advertising budget split: 40% testing and warm-up, 30% for 11.11, 30% for 12.12 and retargeting\" class=\"wp-image-14094\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-766x262.webp 766w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-447x153.webp 447w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget-1198x410.webp 1198w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/How-should-you-split-your-Singles-Day-advertising-budget.webp 1520w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">How should you split your Singles&#8217; Day advertising budget?<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Budget bucket<\/th><th>Share<\/th><th>Purpose<\/th><\/tr><\/thead><tbody><tr><td><strong>Testing and warm-up<\/strong><\/td><td>~40%<\/td><td>Find winning creatives and audiences before peak pricing<\/td><\/tr><tr><td><strong>11.11 peak<\/strong><\/td><td>~30%<\/td><td>Scale proven campaigns only<\/td><\/tr><tr><td><strong>12.12 and retargeting<\/strong><\/td><td>~30%<\/td><td>Re-engage buyers, capture gift shoppers<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Don&#8217;t treat this as a rule. If your product is a gift item, lean harder into 12.12, and check our <a href=\"https:\/\/mondiad.com\/blog\/christmas-ads-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Christmas paid ads guide<\/a> \ud83d\udcd6 for gift-season angles. If you sell electronics or fashion that depends on deep discounts, 11.11 might deserve more.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"5-which-ad-formats-work-best-for-singles-day-advertising\" class=\"wp-block-heading\">Where to Advertise for Singles&#8217; Day?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing the right ad formats and targeting the right audiences can make a big difference during Singles&#8217; Day. Here\u2019s where to focus your campaigns to reach shoppers, capture demand, and make the most of the 11.11 sales peak.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Formats<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Push notifications, native ads, and popunders each serve a different job: push for urgency, native for trust, popunders for reach.<\/strong> The right mix depends on your goal.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee55e5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee55e5\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-1024x350.webp\" alt=\"Illustration of a smiling heart character hugging itself next to a heart-shaped clock, above a row of five ad format cards: Classic push, In-page push, Native, Popunder, and Banner. The headline reads &quot;Which ad formats work best for Singles Day advertising?&quot;\" class=\"wp-image-14773\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-766x262.webp 766w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-447x153.webp 447w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_-1198x410.webp 1198w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/Which-ad-formats-work-best-for-Singles-Day-advertising_.webp 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Which ad formats work best for Singles&#8217; Day advertising?<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Format<\/th><th>Best for<\/th><th>Strength<\/th><th>Watch out for<\/th><\/tr><\/thead><tbody><tr><td><strong><a href=\"https:\/\/mondiad.com\/blog\/how-to-buy-push-traffic-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Push notifications<\/a><\/strong><\/td><td>Flash deals, countdowns<\/td><td>Direct, instant reach<\/td><td>Message fatigue if you overdo frequency<\/td><\/tr><tr><td><strong><a href=\"https:\/\/mondiad.com\/blog\/native-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Native ads<\/a><\/strong><\/td><td>Product discovery, content-led offers<\/td><td>Blends into the page, builds trust<\/td><td>Needs stronger creative testing<\/td><\/tr><tr><td><strong><a href=\"https:\/\/mondiad.com\/blog\/banner-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Banner ads<\/a><\/strong><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Retargeting, brand awareness<\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Visual, persistent exposure for discounts and promo codes<\/mark><\/td><td><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Banner blindness, so it needs eye-catching creatives in multiple sizes<\/mark><\/td><\/tr><tr><td><strong><a href=\"https:\/\/mondiad.com\/blog\/popunder-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popunder ads<\/a><\/strong><\/td><td>High-volume traffic, broad reach<\/td><td>Large scale at lower cost<\/td><td>Needs tight targeting and a strong landing page<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Mondiad ad inventory has 3 additional formats in beta testing, accessible by request, namely: <strong>video pre roll, parked domain ads, telegram mini app ads.<\/strong><\/em>\ud83d\udca1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure which ad format is right for your campaign? Our <a href=\"https:\/\/mondiad.com\/blog\/ad-formats-comparison\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Formats Comparison: Push, Pop, Banner, Native<\/a> guide breaks down the strengths, use cases, and performance considerations of each format to help you choose the best fit for your goals.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">GEOs<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee582f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee582f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-1024x576.webp\" alt=\"World map infographic showing the global distribution of Singles Day advertising markets. Southeast Asia, including Indonesia, the Philippines, Malaysia, Thailand, Vietnam, and Singapore, is highlighted as the core region. East Asian markets include Taiwan, Hong Kong, and South Korea, while spreading markets include Turkey, the Middle East, Brazil, Mexico, Poland, and Spain. Mainland China is marked as mostly closed to Western advertising networks, and Europe and the US are identified as smaller markets for 11.11 promotions.\" class=\"wp-image-14766\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-1024x576.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-300x169.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-768x432.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-149x84.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-1536x864.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-450x253.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map-1200x675.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/11\/singles_day_world_map.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Singles&#8217; Day &#8211; top performing GEOs for running ads overview.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Southeast Asia:<\/strong> Indonesia, the Philippines, Malaysia, Thailand, Vietnam, and Singapore are the core markets, since Shopee and Lazada treat 11.11 as their biggest sale of the year.<\/li>\n\n\n\n<li><strong>East Asia:<\/strong> Taiwan, Hong Kong, and South Korea. Mainland China is the origin of the event but is mostly closed off to Western ad networks.<\/li>\n\n\n\n<li><strong>Spreading markets:<\/strong> Turkey (Trendyol), the Middle East (Noon, Amazon, Namshi), Brazil, Mexico, Poland, and Spain. Part of this comes from AliExpress and Temu pushing 11.11 globally.<\/li>\n\n\n\n<li><strong>Europe\/US:<\/strong> 11.11 is a smaller event, but traffic is often primed by Black Friday teasers starting in early November.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Verticals<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/mondiad.com\/blog\/ecommerce-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-commerce<\/a>:<\/strong> AliExpress, Shopee, Lazada, Temu-style apps, and cashback and coupon sites.<\/li>\n\n\n\n<li><strong>Electronics and gadgets<\/strong>, plus <strong>fashion and beauty<\/strong>, which are the top categories by sales volume.<\/li>\n\n\n\n<li><strong>Travel<\/strong>, for flight and hotel deals.<\/li>\n\n\n\n<li><strong>Fintech and payments:<\/strong> BNPL, wallets, and cashback apps.<\/li>\n\n\n\n<li><strong>Mobile apps and gaming:<\/strong> Installs spike around in-app sales and top-ups.<\/li>\n\n\n\n<li><strong>Software and VPNs:<\/strong> These start running Black Friday-style discounts early.<\/li>\n\n\n\n<li><strong>Dating:<\/strong> A natural seasonal fit, given the &#8220;Single&#8217;s Day&#8221; angle.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For advertisers promoting VPN offers during major shopping events, campaign optimization is just as important as timing.<\/strong> In our <a href=\"https:\/\/mondiad.com\/blog\/mondiad-vpn-campaign-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">VPN campaign case study<\/a>, we show how a media buyer reduced cost per install by 37% on iOS, bringing CPA down from $8 to $5 through targeted traffic and bidding optimizations.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Timing<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Most spend starts around Nov 1\u20133, with presales and coupon drops, and peaks Nov 10\u201311.<\/li>\n\n\n\n<li>CPMs and CPCs rise as Black Friday campaigns overlap. Advertisers who launch before Nov 8 usually get cleaner inventory at lower prices.<\/li>\n\n\n\n<li>Campaigns that treat Nov 11 through Cyber Monday as one continuous push tend to reuse creatives and get better returns.<\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-968a4414-e3eb-440c-9266-cb8130a65112\">\n<h2 id=\"h-which-ad-formats-should-you-test-for-each-vertical\" class=\"wp-block-heading has-large-font-size\">Which ad formats should you test for each vertical?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Different verticals respond to different advertising formats. While Push, Native, Banner, and Popunder ads each have their own strengths, the best starting point depends on your offer, audience, and device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on Mondiad&#8217;s internal campaign data, here are the formats we recommend testing first across several popular performance-marketing verticals:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Vertical<\/strong><\/td><td><strong>Ad formats to start with<\/strong><\/td><\/tr><tr><td>iGaming<\/td><td>Popunder + Classic Push<\/td><\/tr><tr><td>Finance \/ Crypto<\/td><td>Classic Push<\/td><\/tr><tr><td>Mobile Utilities<\/td><td>Classic Push (Android) + In-Page Push (iOS) + Popunder<\/td><\/tr><tr><td>Sweepstakes<\/td><td>Push + In-Page + Native + Banner<\/td><\/tr><tr><td>Dating &amp; Adult<\/td><td>In-Page Push + Push + Banner + Popunder<\/td><\/tr><tr><td>Streaming \/ Downloads<\/td><td>Push + Popunder<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">These recommendations are starting points, not one-size-fits-all rules. Test formats against your target GEOs, devices, audience segments, and campaign objectives, then optimize your budget based on actual performance.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/advertiser.mondiad.com\/?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=singles-day-advertising\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"6-what-should-your-creatives-and-landing-pages-include\" class=\"wp-block-heading\">What should your creatives and landing pages include?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your creatives should state the offer, the deadline, and the benefit within the first few words.<\/strong> People scroll fast on sale days, so there&#8217;s no room for a slow build-up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A quick checklist:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>A clear discount or deal<\/strong> (&#8220;Up to 50% off&#8221;, not &#8220;Great savings&#8221;)<\/li>\n\n\n\n<li><strong>A real deadline<\/strong>, like &#8220;Ends midnight&#8221; or a countdown<\/li>\n\n\n\n<li><strong>One call to action<\/strong> per ad<\/li>\n\n\n\n<li><strong>Mobile-first design<\/strong>, since most sale-day traffic is on phones<\/li>\n\n\n\n<li><strong>A landing page that matches the ad<\/strong>, with the same offer and visuals<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">One mistake we keep seeing: the ad promises one thing and the landing page shows another. Visitors leave, and you pay for the click anyway. Also, load speed matters more than a fancy design. If the page takes more than a few seconds to open, expect a lot of bounces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check your numbers against the benchmarks in <a href=\"https:\/\/web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&#8217;s mobile page speed guidance<\/a> before the sale starts.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"7-how-do-you-keep-momentum-between-1111-and-1212\" class=\"wp-block-heading\">How do you keep momentum between 11.11 and 12.12?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Retarget 11.11 visitors and buyers within days, not weeks, then rebuild your offer for 12.12.<\/strong> You already paid to find these people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Split them into three groups:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Buyers:<\/strong> show upsells or gift ideas, not the same product again.<\/li>\n\n\n\n<li><strong>Cart abandoners:<\/strong> remind them with a fresh angle or a small extra incentive.<\/li>\n\n\n\n<li><strong>Browsers:<\/strong> retarget with your best-performing creative from 11.11.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Then review what worked. Which hours converted? Which creative won? Use that data to adjust 12.12.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"8-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-27a3b1db-653b-48b5-a49d-cd046117a500\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>What is the difference between 11.11 and 12.12?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">11.11 is the larger, older event, rooted in Singles&#8217; Day. 12.12 is the smaller follow-up, popular for gifts and last-minute holiday shopping.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>When should I start Singles&#8217; Day advertising?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">Launch warm-up and testing campaigns at least two to three weeks before November 11. Ramp budgets gradually in the final week.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>How much should I increase my ad budget for 11.11?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">There&#8217;s no fixed number, but many advertisers raise budgets in stages rather than all at once. Scale only the campaigns that already show good conversion data.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>Is Singles&#8217; Day advertising only for Asian markets?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">No. 11.11 and 12.12 began in Asia, but many global platforms and advertisers now run campaigns around both dates.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>Can I run the same creative for both dates?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">You can reuse your winning structure, but refresh the visuals and message. 12.12 audiences often respond better to gift and holiday angles.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-5-27a3b1db-653b-48b5-a49d-cd046117a500\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-27a3b1db-653b-48b5-a49d-cd046117a500\" style=\"color: #000000; \"><strong>What is the biggest mistake on double-digit sales days?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-5-27a3b1db-653b-48b5-a49d-cd046117a500\">\n\n<p class=\"wp-block-paragraph\">Launching untested campaigns on the day itself. Test in October, scale in November.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"9-ready-to-launch-your-singles-day-advertising\" class=\"wp-block-heading\">Ready to launch your Singles&#8217; Day advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re an <strong>advertiser planning for 11.11 and 12.12<\/strong>, the sooner your campaigns are live and learning, the better your results on the big days. Mondiad gives you access to multiple ad formats, flexible targeting, and real-time optimization tools to test early and scale fast.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6aedf50ee6636&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6aedf50ee6636\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp\" alt=\"Mondiad CTA banner\" class=\"wp-image-13482\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-768x263.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-150x51.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-450x154.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1200x411.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP.webp 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/advertiser.mondiad.com\/?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=singles-day-advertising\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singles\u2019 Day gives advertisers two shots at the same shoppers: 11.11 and 12.12. The difference between a profitable run and an expensive lesson usually comes down to what happens before either date: tracking that works, creatives that have already proven themselves, and audiences that are warm by the time prices rise. This guide shows you<\/p>\n","protected":false},"author":4,"featured_media":14092,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369],"tags":[25,151,81],"class_list":["post-14091","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-advertising","tag-advertiser","tag-affiliates","tag-seasonal-advertising"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/11.11-and-12.12-How-to-Prepare-Campaigns-for-Double-Digit-Sales-Days-.webp","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Singles\u2019 Day Advertising: How to Prepare for 11.11 and 12.12 2026 - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Singles Day advertising playbook: a timeline, budget split, and creative checklist for 11.11 and 12.12 campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/singles-day-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Singles\u2019 Day Advertising: How to Prepare for 11.11 and 12.12 2026\" \/>\n<meta property=\"og:description\" content=\"Singles Day advertising playbook: a timeline, budget split, and creative checklist for 11.11 and 12.12 campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/singles-day-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-04T09:03:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T09:03:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/11.11-and-12.12-How-to-Prepare-Campaigns-for-Double-Digit-Sales-Days-.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"Singles\u2019 Day Advertising: How to Prepare for 11.11 and 12.12 2026\",\"datePublished\":\"2026-11-04T09:03:00+00:00\",\"dateModified\":\"2026-11-04T09:03:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/\"},\"wordCount\":2216,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/11.11-and-12.12-How-to-Prepare-Campaigns-for-Double-Digit-Sales-Days-.webp\",\"keywords\":[\"advertiser\",\"affiliates\",\"seasonal advertising\"],\"articleSection\":[\"Online Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/singles-day-advertising\\\/\",\"name\":\"Singles\u2019 Day Advertising: How to Prepare for 11.11 and 12.12 2026 - 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