{"id":13728,"date":"2026-10-23T13:05:03","date_gmt":"2026-10-23T10:05:03","guid":{"rendered":"https:\/\/mondiad.com\/blog\/?p=13728"},"modified":"2026-10-23T13:08:53","modified_gmt":"2026-10-23T10:08:53","slug":"best-ad-formats-verticals-advertising-united-states","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/best-ad-formats-verticals-advertising-united-states\/","title":{"rendered":"US Advertising 2026: Best Ad Formats &amp; Verticals"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>The biggest, most expensive and least forgiving GEO in the world. Here is how to buy it without overpaying.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertising in the United States<\/strong> means competing in the largest and most expensive digital ad market on earth, where every impression is being bid on by someone with a bigger budget and a longer history in the GEO. That is not a reason to avoid it. US traffic carries some of the highest purchasing power of any market and the conversion values reflect it. It does mean being deliberate about format choice, vertical fit and creative quality in a way that lower-competition GEOs forgive.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-e61db49c-d158-4487-af55-a3e019518104\">\n<h2 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market size:<\/strong> US digital ad revenue reached 294.6 billion dollars in 2025, with programmatic at 162.4 billion dollars, up 20.5 percent year on year.<\/li>\n\n\n\n<li><strong>Best formats:<\/strong> <strong>On Mondiad, in-page push, classic push and banner are the most popular formats for US traffic.<\/strong> Native fits consideration offers and popunders add volume.<\/li>\n\n\n\n<li><strong>Best verticals:<\/strong> On Mondiad, software offers (VPN, cleaners) lead on push formats and adult offers lead on banners. Finance and insurance, e-commerce, health, gaming and iGaming, and dating are also worth testing.<\/li>\n\n\n\n<li><strong>Playbook:<\/strong> Diversify formats, refresh creative constantly, optimize at source level and budget for a longer learning phase.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-the-us-market-in-numbers\" class=\"wp-block-heading\">The US market in numbers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The scale is hard to overstate. <a href=\"https:\/\/www.iab.com\/news\/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IAB reported<\/a> full-year 2025 US digital ad revenue of 294.6 billion dollars, up 13.9 percent, with programmatic spend reaching 162.4 billion dollars, up 20.5 percent year on year. That follows <a href=\"https:\/\/www.iab.com\/news\/digital-ad-revenue-2024\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">US internet advertising revenue of 258.6 billion dollars<\/a> for full-year 2024, a 14.9 percent increase and the strongest growth since 2021.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per capita, the United States leads the world. Total US ad investments were equivalent to 1,246 dollars per person in 2024, compared with 876 dollars in the UK and a global average of around 140 dollars across all channels, per <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-sub-section-global-advertising-trends\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">DataReportal\u2019s global advertising trends report<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-1024x350.webp\" alt=\" US ad market in numbers: 294.6 billion dollars in 2025 digital ad revenue, 162.4 billion in programmatic spend, and ad investment per person of 1,246 dollars in the US vs 876 in the UK and around 140 globally\" class=\"wp-image-14495\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-767x262.webp 767w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-448x153.webp 448w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1-1200x410.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-market-in-numbers-1.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>US ad market in numbers<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile is where the budgets are moving. Total US mobile ad spending was forecast to reach 228.11 billion dollars in 2025, with in-app advertising projected at 187.78 billion dollars, or 82.3 percent of the total.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Programmatic buying accounted for 82.4 percent of digital ad spend globally in 2024, and US programmatic revenue alone grew 20.5 percent in 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The summary: high volume, high value, high competition. You pay more per impression than anywhere else and earn more per conversion than almost anywhere else.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-best-ad-formats-for-advertising-in-the-united-states\" class=\"wp-block-heading\">Best ad formats for advertising in the United States<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Format choice matters more here than in most GEOs, because a saturated audience punishes the wrong pick quickly. On Mondiad, the most popular ad formats for US traffic are in-page push, classic push and banner. The <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mondiad.com\/blog\/ad-formats-comparison\/\">ad formats comparison guide<\/a> covers the mechanics of each format, and the table below maps them onto US buying conditions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2.webp\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-1024x350.webp\" alt=\"Best ad formats for advertising in the US on Mondiad: in-page push, classic push and banner first, then native and popunder, with the best use for each\" class=\"wp-image-14506\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-767x262.webp 767w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-448x153.webp 448w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2-1200x410.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/us-ad-formats-at-a-glance-v2.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Best ad formats for advertising in the US on Mondiad<\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Format<\/th><th>Best use in the US<\/th><th>Priority<\/th><\/tr><tr><td><strong>In-page push<\/strong><\/td><td>Software offers (VPN, cleaners), urgency offers, iOS reach<\/td><td>Start here<\/td><\/tr><tr><td><strong>Classic push<\/strong><\/td><td>Software offers, re-engagement and subscription offers with recurring value<\/td><td>Start here<\/td><\/tr><tr><td><strong>Banner<\/strong><\/td><td>Adult offers, retargeting, frequency and brand recall<\/td><td>Start here for adult<\/td><\/tr><tr><td><strong>Native<\/strong><\/td><td>Finance, insurance, health and any offer needing context<\/td><td>Test for consideration offers<\/td><\/tr><tr><td><strong>Popunder<\/strong><\/td><td>Volume at target cost per action, iGaming, utilities and downloads<\/td><td>Scale phase<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-in-page-push\" class=\"wp-block-heading\">In-page push<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mondiad.com\/blog\/in-page-push-advertising-guide\/\" target=\"_blank\" rel=\"noopener\">In-page push<\/a> is one of the most popular formats on Mondiad for US traffic, and software offers such as VPNs and cleaner apps are its most popular vertical. It delivers notification-style messaging inside the page, so it reaches iOS users and browsers where classic push subscription is unavailable. Given the iOS share of the US market, that coverage gap matters more here than in most GEOs. It also performs well for time-sensitive messaging such as limited-time discounts, flash promotions and app install campaigns. Specs for each format are on the <a href=\"https:\/\/mondiad.com\/our-ads?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=advertising_in_usa\" target=\"_blank\" rel=\"noreferrer noopener\">Mondiad ad formats page<\/a>.<\/p>\n\n\n\n<h3 id=\"h-classic-push\" class=\"wp-block-heading\">Classic push<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mondiad.com\/blog\/push-notification-advertising\/\">Classic push<\/a> is the other push format US advertisers use most on Mondiad, and software offers (VPNs, cleaners) lead here too. It also remains effective for re-engagement and subscription-based offers. Because you are reaching a user who has already opted in, intent is higher and quality tends to be better than cold traffic. Click and impression costs are higher than in emerging markets, but so is lifetime value, so use it for offers with repeat-purchase or recurring-revenue potential where the higher acquisition cost is recovered over time. On Mondiad, subscription age targeting lets you choose how recently users subscribed, so you can test fresh subscribers separately from older lists.<\/p>\n\n\n\n<h3 id=\"h-banners\" class=\"wp-block-heading\">Banners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Banners are among the most popular formats on Mondiad\u2019s US traffic, and adult offers are the vertical that drives them. For mainstream advertisers, banners work best as a support format: retargeting warm audiences, maintaining frequency across a campaign driven by other formats and brand-building where recall matters more than immediate clicks. If you are building creative, the <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mondiad.com\/blog\/banner-ad-sizes-reference-guide\/\">banner ad sizes reference guide<\/a> covers the dimensions worth producing, and <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mondiad.com\/blog\/what-ad-formats-give-the-best-results-in-2026\/\">what ad formats give the best results in 2026<\/a> puts the full mix in context.<\/p>\n\n\n\n<h3 id=\"h-native-ads\" class=\"wp-block-heading\">Native ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Native is the format to test for offers that need context, and the reason is audience fatigue. American users are among the most heavily advertised-to audiences in the world, and <a target=\"_blank\" rel=\"noopener\" href=\"https:\/\/mondiad.com\/blog\/native-vs-banner-advertising\/\">banner blindness<\/a> is a measurable, well-documented effect. Native creative sidesteps it by matching the form and tone of the surrounding content. It works particularly well for offers that need a moment of context before the click: finance products, health offers, insurance comparisons and subscription services. If your offer requires the user to understand something before acting, native is where to start.<\/p>\n\n\n\n<h3 id=\"h-popunders\" class=\"wp-block-heading\">Popunders<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/mondiad.com\/blog\/popunder-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popunders<\/a> remain the volume format for US campaigns optimizing toward cost per action. iGaming, software and utility installs, streaming and downloads, and dating offers all perform because the format delivers full attention at a lower cost than premium placements. The key in the US is source-level optimization, since popunder traffic quality varies more widely here than the format\u2019s reputation suggests. Campaigns that whitelist aggressively outperform campaigns that do not.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-best-verticals-for-advertising-in-the-united-states\" class=\"wp-block-heading\">Best verticals for advertising in the United States<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">On Mondiad, US demand is clearest in two places: software offers, especially VPNs and cleaner apps, are the most popular vertical on in-page push and classic push, while adult offers lead on banners.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2.webp\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-1024x350.webp\" alt=\"Best verticals for US traffic on Mondiad: software and VPN on push formats, dating and adult on banners, plus finance, e-commerce, health and gaming, with the ad formats each one pairs with\" class=\"wp-image-14508\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-448x153.webp 448w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-1200x410.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2-767x262.webp 767w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/best-verticals-us-traffic-v2.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Best verticals for US traffic on Mondiad<\/em><\/figcaption><\/figure>\n\n\n\n<h3 id=\"h-software-vpn-and-cleaner-apps\" class=\"wp-block-heading\">Software, VPN and cleaner apps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most popular vertical on Mondiad\u2019s US push traffic. The US has a large, privacy-conscious, subscription-comfortable consumer base. VPN services, cleaner and other mobile utility apps, security software and productivity tools convert steadily, and the recurring revenue model makes higher acquisition costs sustainable. In-page push and classic push are the natural pairing: classic push for Android, in-page push for iOS, with popunder added for volume.<\/p>\n\n\n\n<h3 id=\"h-dating-and-adult\" class=\"wp-block-heading\">Dating and adult<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adult offers are the most popular vertical on Mondiad\u2019s US banner traffic. Dating remains a dependable US vertical with high volume and well-understood creative patterns. Both work across formats, and a mix of banner, in-page push, classic push and popunder gives you enough reach to find the placements that register users at your target cost.<\/p>\n\n\n\n<h3 id=\"h-finance-and-insurance\" class=\"wp-block-heading\">Finance and insurance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finance and insurance carry some of the highest payouts in the US market. Personal loans, credit offers, insurance comparison, debt consolidation and investment platforms all carry payouts that comfortably absorb US traffic costs. Native is the natural pairing, since these offers benefit from editorial-style creative that explains the value before asking for the click. Classic push is the other format worth testing early, as it is the starting format Mondiad recommends for finance and crypto campaigns.<\/p>\n\n\n\n<h3 id=\"h-e-commerce-and-retail\" class=\"wp-block-heading\">E-commerce and retail<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retail is one of the most competitive ad-spending categories in the US, which is exactly why timing matters. Seasonal campaigns around major shopping periods deliver some of the strongest returns available in this GEO.<\/p>\n\n\n\n<h3 id=\"h-health-and-wellness-nutra\" class=\"wp-block-heading\">Health and wellness (nutra)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Supplements, fitness programs, telehealth services and wellness subscriptions all perform well with US audiences, particularly through native placements. This vertical demands careful compliance attention, since US advertising standards around health claims are strictly enforced, but the conversion values justify the extra care.<\/p>\n\n\n\n<h3 id=\"h-gaming-and-igaming\" class=\"wp-block-heading\">Gaming and iGaming<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mobile gaming is a major category in the US, and in-app advertising dominates the mobile ad mix at over 82 percent of spend. Gaming offers convert well across popunder and classic push, the combination Mondiad recommends for iGaming launches. For iGaming specifically, regulation is state by state, so geo-targeting precision is a legal requirement rather than just an optimization tactic.<\/p>\n\n\n\n<h2 id=\"h-how-to-compete-in-a-saturated-market\" class=\"wp-block-heading\">How to compete in a saturated market<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-1024x350.webp\" alt=\"Six habits of profitable US campaigns: diversify formats, refresh creative, optimize by source, segment by state, build mobile first and budget for the learning phase\" class=\"wp-image-14494\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-767x262.webp 767w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-1536x525.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-149x51.webp 149w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-448x153.webp 448w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market-1200x410.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/how-to-compete-us-market.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Six habits of profitable US campaigns<\/em><\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diversify your format mix:<\/strong> Audience fatigue sets in fast. A campaign running one format against one audience will see performance decay within weeks. Rotating between in-page push, classic push, banner and native placements keeps frequency manageable and extends campaign life.<\/li>\n\n\n\n<li><strong>Refresh creative constantly:<\/strong> US creative burns out faster than in most GEOs. Plan a rotation schedule from day one rather than reacting once click-through rate has dropped.<\/li>\n\n\n\n<li><strong>Optimize at source level:<\/strong> With this much inventory available, the gap between your best and worst performing sources is usually larger than the gap between your best and worst performing formats. Whitelist and blacklist aggressively.<\/li>\n\n\n\n<li><strong>Segment by state where it matters:<\/strong> Purchasing behavior, regulation and seasonality vary significantly across states. In regulated verticals, ignoring that creates real compliance risk.<\/li>\n\n\n\n<li><strong>Build for mobile first:<\/strong> With ad budgets moving to mobile and in-app taking the overwhelming majority of mobile spend, a desktop-first landing page is a self-inflicted conversion problem.<\/li>\n\n\n\n<li><strong>Expect a longer optimization period:<\/strong> US campaigns typically need more data before they stabilize than campaigns in lower-cost GEOs. Budget for the learning phase rather than killing campaigns too early.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-frequently-asked-questions\" class=\"wp-block-heading\"><strong>Frequently Asked Questions<\/strong><\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-7172c6da-3a90-4ac4-9cf2-561758291941\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-7172c6da-3a90-4ac4-9cf2-561758291941\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-7172c6da-3a90-4ac4-9cf2-561758291941\" style=\"color: #000000; \"><strong>Which ad format works best for advertising in the United States?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-7172c6da-3a90-4ac4-9cf2-561758291941\">\n\n<p class=\"wp-block-paragraph\">On Mondiad, in-page push, classic push and banner are the most popular formats for US traffic. Software offers such as VPNs and cleaners lead on the push formats, and adult offers lead on banners. Native is the format to test for offers that need context, such as finance and health, and popunders remain the volume format for campaigns optimizing toward cost per action.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-7172c6da-3a90-4ac4-9cf2-561758291941\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-7172c6da-3a90-4ac4-9cf2-561758291941\" style=\"color: #000000; \"><strong>Is US traffic worth the higher cost?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-7172c6da-3a90-4ac4-9cf2-561758291941\">\n\n<p class=\"wp-block-paragraph\">Usually yes, because purchasing power is among the highest of any market. Total US ad investments were equivalent to 1,246 dollars per person in 2024 against a global average of around 140 dollars. You pay more per impression and earn more per conversion, so the decision comes down to whether your offer payout supports the CPM.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-7172c6da-3a90-4ac4-9cf2-561758291941\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-7172c6da-3a90-4ac4-9cf2-561758291941\" style=\"color: #000000; \"><strong>Which verticals are most popular in the United States?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-7172c6da-3a90-4ac4-9cf2-561758291941\">\n\n<p class=\"wp-block-paragraph\">On Mondiad, software offers such as VPNs and cleaner apps are the most popular vertical on in-page push and classic push, and adult offers lead on banners. Finance and insurance carry some of the highest payouts, and e-commerce and retail, health and wellness, gaming and iGaming, and dating are also worth testing. Finance and health pair best with native, and gaming and iGaming pair best with popunder and classic push traffic.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-7172c6da-3a90-4ac4-9cf2-561758291941\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-7172c6da-3a90-4ac4-9cf2-561758291941\" style=\"color: #000000; \"><strong>How often should creative be refreshed on US campaigns?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-7172c6da-3a90-4ac4-9cf2-561758291941\">\n\n<p class=\"wp-block-paragraph\">More often than in most GEOs. Audience fatigue sets in quickly in a saturated market, so plan a rotation schedule from day one rather than reacting once click-through rate has already dropped.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-7172c6da-3a90-4ac4-9cf2-561758291941\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-7172c6da-3a90-4ac4-9cf2-561758291941\" style=\"color: #000000; \"><strong>Does the United States need state-level targeting?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-7172c6da-3a90-4ac4-9cf2-561758291941\">\n\n<p class=\"wp-block-paragraph\">For regulated verticals such as iGaming it is a legal requirement, not an optimization tactic. For everything else, purchasing behavior, seasonality and competition vary enough across states that treating the country as one uniform GEO leaves performance on the table.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-is-us-advertising-worth-it-for-affiliates\" class=\"wp-block-heading\"><strong>Is US Advertising Worth It for Affiliates?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The US is a competitive advertising market, but success isn&#8217;t just about having a bigger budget. It&#8217;s about choosing the right ad formats, testing creatives, and knowing which traffic sources are worth scaling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Mondiad, <strong>you can reach US audiences through in-page push, classic push, banner, native, and popunder, while using granular targeting and real-time performance data to optimize your campaigns.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6adc32519bdad&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6adc32519bdad\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp\" alt=\"Mondiad CTA banner\" class=\"wp-image-13482\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-768x263.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-150x51.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-450x154.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1200x411.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP.webp 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to advertise in the US with Mondiad?<\/strong> Explore available traffic, launch your first campaign, and start optimizing based on real results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/mondiad.com\/register?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=advertising_in_usa\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The biggest, most expensive and least forgiving GEO in the world. Here is how to buy it without overpaying. Advertising in the United States means competing in the largest and most expensive digital ad market on earth, where every impression is being bid on by someone with a bigger budget and a longer history in<\/p>\n","protected":false},"author":7,"featured_media":14497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[377],"tags":[],"class_list":["post-13728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertising-insights"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/thumbnail-1.webp","author_info":{"display_name":"Andrada Odina","author_link":"https:\/\/mondiad.com\/blog\/author\/andrada\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>US Advertising 2026: Best Ad Formats &amp; Verticals<\/title>\n<meta name=\"description\" content=\"Advertising in the United States is the most competitive GEO there is. See which ad formats and verticals convert, and how to compete on cost in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/best-ad-formats-verticals-advertising-united-states\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US Advertising 2026: Best Ad Formats &amp; Verticals\" \/>\n<meta property=\"og:description\" content=\"Advertising in the United States is the most competitive GEO there is. See which ad formats and verticals convert, and how to compete on cost in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/best-ad-formats-verticals-advertising-united-states\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-23T10:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T10:08:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/thumbnail-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Andrada Odina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrada Odina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/\"},\"author\":{\"name\":\"Andrada Odina\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/ca488c60b80d1428f0ccbf34ef18556d\"},\"headline\":\"US Advertising 2026: Best Ad Formats &amp; Verticals\",\"datePublished\":\"2026-10-23T10:05:03+00:00\",\"dateModified\":\"2026-10-23T10:08:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/\"},\"wordCount\":1939,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/thumbnail-1.webp\",\"articleSection\":[\"Advertising Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/\",\"name\":\"US Advertising 2026: Best Ad Formats & Verticals\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/best-ad-formats-verticals-advertising-united-states\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/thumbnail-1.webp\",\"datePublished\":\"2026-10-23T10:05:03+00:00\",\"dateModified\":\"2026-10-23T10:08:53+00:00\",\"description\":\"Advertising in the United States is the most competitive GEO there is. 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