{"id":13696,"date":"2026-10-28T13:55:20","date_gmt":"2026-10-28T10:55:20","guid":{"rendered":"https:\/\/mondiad.com\/blog\/?p=13696"},"modified":"2026-10-28T13:55:21","modified_gmt":"2026-10-28T10:55:21","slug":"sweepstakes-popunder-advertising","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/sweepstakes-popunder-advertising\/","title":{"rendered":"How to Run Sweepstakes Offers with Popunder Traffic (2026 Guide)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sweepstakes offers thrive on volume and impulse, a user needs to see the offer, believe the prize, and click before they think twice. That behavior pattern is exactly what <a href=\"https:\/\/mondiad.com\/blog\/popunder-advertising-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">popunder traffic<\/a> is built to deliver. This playbook covers why popunder pairs so well with sweeps, how it stacks up against other formats, and how to launch a compliant campaign.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-30168c9e-a06f-4203-a70f-27cb6914e4b9\">\n<h2 id=\"h-tl-dr\" class=\"wp-block-heading\">TL;DR<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Popunder is one of the strongest traffic formats for sweepstakes offers<\/strong> because it delivers a full-page, high-visibility impression at low cost, a full-page landing view at a low CPM, which suits volume-driven CPA offers.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Run it on CPM or CPC pricing, target GEO tiers by payout, and always link out to compliant, disclosure-complete landing pages<\/strong>, sweepstakes advertising is regulated by the FTC and equivalent bodies elsewhere, so compliance isn&#8217;t optional. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mondiad&#8217;s popunder-only pop inventory (no popup) runs across mainstream and adult-adjacent verticals worldwide from one dashboard.<\/li>\n<\/ul>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-is-sweepstakes-advertising\" class=\"wp-block-heading\">What Is Sweepstakes Advertising?<\/h2>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-c2ebe380-d0a6-4324-9e49-5aaa855a68c0\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-notification-content-\"><strong>Sweepstakes advertising promotes a &#8220;chance to win&#8221; offer, a prize draw a user enters for free, typically in exchange for an email address or a short form submission.<\/strong> Sweeps offers run almost exclusively on <strong>CPA (cost per action)<\/strong> or <strong>CPL (cost per lead)<\/strong> payouts, since the advertiser pays only when a user completes the entry.<\/p>\n\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The format relies on <strong>impulse and curiosity<\/strong>: a flashy prize (cash, a gadget, a gift card), an urgent &#8220;you&#8217;ve been selected&#8221; hook, and a low-friction entry form. That combination makes sweeps one of the highest-volume verticals in performance marketing, and one of the most sensitive to traffic quality, since bot or accidental clicks convert into wasted spend fast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>sweepstakes<\/strong> is legally distinct from a <strong>contest<\/strong>: a sweepstakes winner is chosen by chance, while a contest winner is judged on skill. That distinction matters later for compliance.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-why-does-popunder-traffic-work-well-for-sweepstakes-offers\" class=\"wp-block-heading\">Why Does Popunder Traffic Work Well for Sweepstakes Offers?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Popunder works for <a href=\"https:\/\/mondiad.com\/blog\/sweepstakes-101-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">sweeps <\/a>because it opens behind the active window and is seen when the user closes or minimizes it, so it captures passive, impulse traffic, at a CPM low enough to support high-volume testing.<\/strong><\/p>\n\n\n<div style=\"background-color: #d9edf7;color: #31708f;border-left-color: #31708f\" class=\"ub-styled-box ub-notification-box wp-block-ub-styled-box\" id=\"ub-styled-box-586a0466-4b7a-4059-ae3e-2dbf1e0b611c\">\n<p class=\"wp-block-paragraph\" id=\"ub-styled-box-notification-content-\">A popunder opens behind the active browser window, so the user sees it in full once they close or minimize their current tab, giving the offer room to make its pitch without competing for space on the original page.<\/p>\n\n\n<\/div>\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"351\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-1024x351.jpg\" alt=\"Infographic showing five key benefits of popunder ads, including cost-effective scaling, non-intrusive experience, and worldwide reach.\" class=\"wp-image-10806\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-1024x351.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/popunder-perks.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Popunder Perks Overview<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Three traits make it a natural fit for sweeps specifically:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full-screen real estate.<\/strong> A prize offer needs room to show the hook, the prize image, and a clear CTA, a banner can&#8217;t do that.<\/li>\n\n\n\n<li><strong>Low cost per impression.<\/strong> Sweeps campaigns depend on volume to find winning GEO\/creative combinations, and popunder&#8217;s CPM is typically lower than native or in-page push.<\/li>\n\n\n\n<li><strong>No creative-to-player dependency.<\/strong> Unlike pre-roll video, popunder needs no player integration on the publisher side, so it runs on virtually any <a href=\"https:\/\/mondiad.com\/blog\/best-ad-networks-for-sweepstakes\/\" target=\"_blank\" rel=\"noreferrer noopener\">traffic source<\/a>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-how-does-popunder-compare-to-other-formats-for-sweeps\" class=\"wp-block-heading\">How Does Popunder Compare to Other Formats for Sweeps?<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae4cafea7c96&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae4cafea7c96\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"368\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-1024x368.webp\" alt=\"Four ad format cards on a light blue background, labeled Classic push, In-page push, Native, and Popunder, each with a simple icon showing how the format appears on screen.\" class=\"wp-image-14322\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-1024x368.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-300x108.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-768x276.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-1536x552.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-2048x736.webp 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-147x53.webp 147w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-448x161.webp 448w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/10\/Ad-Formats-for-iGaming-Advertising-1199x431.webp 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Mondiad Ad Formats Inventory<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Popunder, native, and push all run sweepstakes offers successfully, but they differ in cost, creative requirements, and the type of intent they capture.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Format<\/th><th>Pricing Model<\/th><th>Creative Needed<\/th><th>Intent Captured<\/th><th>Best For<\/th><\/tr><\/thead><tbody><tr><td><strong>Popunder<\/strong><\/td><td>CPM<\/td><td>Landing page only<\/td><td>Passive\/impulse<\/td><td>High-volume testing, low CPA targets<\/td><\/tr><tr><td><strong>Native ads<\/strong><\/td><td>CPC, CPM, TargetCPA<\/td><td>Image + headline<\/td><td>Curiosity-driven click<\/td><td>Building trust before the offer page<\/td><\/tr><tr><td><strong>Classic push<\/strong><\/td><td>CPC, TargetCPA<\/td><td>Icon + short text<\/td><td>Opted-in, re-engagement<\/td><td>Warm audiences, repeat entries<\/td><\/tr><tr><td><strong>In-Page push<\/strong><\/td><td>CPC, TargetCPA<\/td><td>Icon + short text<\/td><td>Passive, all OS\/devices<\/td><td>iOS and cross-device reach<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Popunder<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>High volume, low CPC; cheap way to buy bulk traffic<\/li>\n\n\n\n<li>Works well for sweeps because the format doesn&#8217;t require a click-through decision on a specific creative; the whole landing page becomes the pitch<\/li>\n\n\n\n<li>Weakness: traffic quality varies a lot by source, and bot\/junk traffic is more common than with push or native<\/li>\n\n\n\n<li>Best for volume-driven, low-cost-per-lead sweepstakes campaigns where you can tolerate lower conversion rates in exchange for scale<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Push (Classic + In-Page)<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/mondiad.com\/blog\/how-to-buy-push-traffic-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Push notifications<\/a> generally converts better than popunder for sweeps because the user already opted in to notifications, so there&#8217;s a warmer, more engaged audience<\/li>\n\n\n\n<li>CPCs are a bit higher, but often better ROI per conversion. \ud83d\udca1 In one Mondiad <a href=\"https:\/\/mondiad.com\/blog\/reduced-cost-per-lead\/\" target=\"_blank\" rel=\"noreferrer noopener\">sweeps campaign on classic push, CPL dropped by 50%<\/a> through zone whitelisting and microbidding.<\/li>\n\n\n\n<li>In-page push in particular works well on mobile, where sweeps offers convert heavily<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Native<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blends into the page, so CTR is often lower, but the traffic that does click tends to be higher intent<\/li>\n\n\n\n<li>Works better for sweeps that have a &#8220;story&#8221; or curiosity angle (a native ad framed like an article) rather than a blunt &#8220;You Won!&#8221; popunder<\/li>\n\n\n\n<li>More creative testing effort required (image + title + description combos)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Banner\/Display<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generally the weakest for sweep; banner blindness is real, and sweeps offers tend to need a stronger &#8220;hook&#8221; moment than a static banner provides<\/li>\n<\/ul>\n\n\n<div style=\"border: 3px solid #000000;border-radius: 0%;background-color: inherit\" class=\"ub-styled-box ub-bordered-box wp-block-ub-styled-box\" id=\"ub-styled-box-d47c616c-6e04-45f9-b703-1e11de95d965\">\n<p class=\"has-larger-font-size wp-block-paragraph\" id=\"ub-styled-box-bordered-content-\">Mondiad recommendations<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bottom line: <a href=\"https:\/\/mondiad.com\/blog\/push-vs-pop-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">popunder and push<\/a> are usually the two workhorses:<\/strong> popunder for cheap volume\/testing new geos and offers fast, push for better quality and stickier ROI once you&#8217;ve found a winning angle. Native works well if you want to pre-sell with a story before the sweepstakes page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Based on our experience, most media buyers running sweeps <strong>split budget across popunder + push<\/strong> rather than relying on one format alone, since popunder is great for rapid split-testing offers\/creatives at low cost, then you shift budget into push\/native once you&#8217;ve found a winning combo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/advertiser.mondiad.com\/?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=sweepstakes_popunder_advertising\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n\n\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-do-sweepstakes-popunder-rates-look-like-by-geo\" class=\"wp-block-heading\">What Do Sweepstakes Popunder Rates Look Like by GEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Popunder CPMs for sweepstakes traffic generally scale with GEO tier and payout country, Tier 1 GEOs cost more per impression but convert at a payout high enough to support the spend.<\/strong> Based on Mondiad data, these CPMs are a good starting point for making an idea on geo pricing.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>GEO Tier<\/th><th>Example Countries<\/th><th>Typical CPM Range<\/th><th>Notes<\/th><\/tr><\/thead><tbody><tr><td>Tier 1<\/td><td>US, UK, Australia<\/td><td><em>~$1 or more<\/em><\/td><td>Higher CPA payouts typically offset cost<\/td><\/tr><tr><td>Tier 2<\/td><td>South Africa, Thailand, Brazil<\/td><td><em>$0.5 &#8211; $1<\/em><\/td><td>Strong volume-to-cost ratio<\/td><\/tr><tr><td>Tier 3<\/td><td>Indonesia, Bangladesh, Vietnam<\/td><td><em>$0.2 &#8211; $0.5<\/em><\/td><td>Lowest CPM, best for volume testing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Break-even CPM = payout \u00d7 leads per 1,000 impressions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a $2.50 payout and 0.8 leads per 1,000 impressions, break-even is $2.00 CPM. Bid above that and you lose money before optimization.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-how-do-you-launch-a-sweepstakes-popunder-campaign\" class=\"wp-block-heading\">How Do You Launch a Sweepstakes Popunder Campaign?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Launching a sweeps popunder campaign takes six steps: pick your GEO and payout, prep a compliant landing page, set your bid, target device and connection type, launch small, and scale on data.<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pick a GEO and payout combination<\/strong> from your affiliate network or in-house offer, matching the prize value to what converts in that market.<\/li>\n\n\n\n<li><strong>Build or select a compliant landing page<\/strong> that clearly discloses &#8220;No purchase necessary&#8221; and links to official rules, see compliance section below.<\/li>\n\n\n\n<li><strong>Set your starting bid<\/strong> on CPM or CPC, based on the network&#8217;s recommended range for that GEO tier.<\/li>\n\n\n\n<li><strong>Target by device and connection type<\/strong>, mobile and desktop often convert differently on sweeps offers, so split them into separate campaigns.<\/li>\n\n\n\n<li><strong>Launch with a limited daily budget<\/strong> to gather enough volume for statistical significance before optimizing.<\/li>\n\n\n\n<li><strong>Cut underperforming zones and scale winners<\/strong> once you have enough conversions per source to trust the data. Treat 20\u201330 conversions per zone as a directional signal, not proof. Hold heavy budget increases until the trend holds.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-what-compliance-rules-apply-to-sweepstakes-advertising\" class=\"wp-block-heading\">What Compliance Rules Apply to Sweepstakes Advertising?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sweepstakes advertising must disclose that no purchase is necessary to enter or win, and must present clear, accessible official rules, this is a legal requirement in the US, not a best practice<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sweepstakes can\u2019t require payment or a purchase to enter or win, or it becomes an illegal lottery under US law. Official rules, truthful prize claims, and a clear \u2018No Purchase Necessary\u2019 disclosure belong in every funnel, and <a href=\"https:\/\/consumer.ftc.gov\/articles\/fake-prize-sweepstakes-lottery-scams\" target=\"_blank\" rel=\"noreferrer noopener\">the FTC<\/a> enforces against deceptive prize claims. Key points advertisers and affiliates should build into every funnel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No purchase necessary.<\/strong> A sweepstakes cannot require payment or a purchase to enter or win.<\/li>\n\n\n\n<li><strong>Official rules.<\/strong> Eligibility, odds of winning, and prize details must be disclosed and easy to find before entry.<\/li>\n\n\n\n<li><strong>Truthful claims.<\/strong> Prize value, odds, and urgency messaging (&#8220;you&#8217;ve won!&#8221;) must not mislead.<\/li>\n\n\n\n<li><strong>State and country-specific rules.<\/strong> In the US, states like New York and Florida require registration and bonding for high-value prizes; equivalent consumer-protection rules apply in the EU, UK, and other markets.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Market<\/th><th>What to check<\/th><\/tr><\/thead><tbody><tr><td><strong><a href=\"https:\/\/www.ftc.gov\/node\/46502\" target=\"_blank\" rel=\"noreferrer noopener\">US federal<\/a><\/strong><\/td><td>Deceptive prize claims, consent for emails\/phones<\/td><\/tr><tr><td><strong><a href=\"https:\/\/ccmedia.fdacs.gov\/content\/download\/116041\/file\/Game-Promotion-Filing-Packet-Guide.pdf\">US states<\/a><\/strong><\/td><td>NY\/FL registration and bonding above [threshold, VERIFY]<\/td><\/tr><tr><td><strong><a href=\"https:\/\/competition-bureau.canada.ca\/en\/deceptive-marketing-practices\/types-deceptive-marketing-practices\/promotional-contests\" target=\"_blank\" rel=\"noreferrer noopener\">Canada<\/a><\/strong><\/td><td>Skill-testing question, Quebec rules<\/td><\/tr><tr><td><strong><a href=\"https:\/\/www.gamblingcommission.gov.uk\/public-and-players\/guide\/page\/free-draws-and-prize-competitions\">UK<\/a>, <a href=\"https:\/\/www.edpb.europa.eu\/our-work-tools\/our-documents\/guidelines\/guidelines-052020-consent-under-regulation-2016679_en\">EU<\/a><\/strong><\/td><td>Free-entry route, GDPR\/PECR consent<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Running non-compliant sweepstakes creative risks both <strong>regulatory penalties<\/strong> for the offer owner and <strong>network-level bans<\/strong> for the traffic buyer, so review the offer&#8217;s official rules before pushing volume, not after.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><a href=\"https:\/\/mondiad.com\/blog\/sweeps-casino-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sweepstakes casino offers<\/a> are a separate category, and ad platforms treat them differently.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" data-mobilecollapse=\"false\" data-desktopcollapse=\"true\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" style=\"color: #000000; \"><strong>Is popunder still an effective format for sweepstakes offers in 2026?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-0-2515fd6e-3bea-4cad-b627-9c2dce6158eb\">\n\n<p class=\"wp-block-paragraph\">Yes. Popunder remains one of the highest-volume, lowest-cost formats for CPA-driven verticals like sweepstakes, since it doesn&#8217;t depend on user opt-in or a video player integration.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" style=\"color: #000000; \"><strong>What&#8217;s the difference between a sweepstakes and a contest?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-1-2515fd6e-3bea-4cad-b627-9c2dce6158eb\">\n\n<p class=\"wp-block-paragraph\">A sweepstakes winner is selected by chance; a contest winner is judged on skill. This distinction affects which compliance rules apply and whether a purchase can be required to enter.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" style=\"color: #000000; \"><strong>Do I need a landing page, or can I link directly to the offer?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-2-2515fd6e-3bea-4cad-b627-9c2dce6158eb\">\n\n<p class=\"wp-block-paragraph\">Most networks and offer owners require a compliant landing page with clear disclosures rather than a direct link, both for compliance and to pre-qualify traffic before the conversion event.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" style=\"color: #000000; \"><strong>What&#8217;s a realistic budget to start testing sweepstakes popunder traffic?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-3-2515fd6e-3bea-4cad-b627-9c2dce6158eb\">\n\n<p class=\"wp-block-paragraph\">Most self-serve networks allow testing with a modest daily budget per GEO, start small, confirm conversion volume, then scale winning zones rather than committing full budget on day one.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; border-top-left-radius: 8px; border-top-right-radius: 8px; border-bottom-left-radius: 8px; border-bottom-right-radius: 8px; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-2515fd6e-3bea-4cad-b627-9c2dce6158eb\" style=\"color: #000000; \"><strong>Can popunder traffic run alongside other formats for the same sweeps offer?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"false\" class=\"wp-block-ub-content-toggle-accordion-content-wrap ub-hide\" id=\"ub-content-toggle-panel-4-2515fd6e-3bea-4cad-b627-9c2dce6158eb\">\n\n<p class=\"wp-block-paragraph\">Yes. Many advertisers split budget across popunder, native, and push to diversify traffic sources and compare cost-per-conversion across formats.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-ready-to-run-sweepstakes-campaigns-on-popunder\" class=\"wp-block-heading\">Ready to Run Sweepstakes Campaigns on Popunder?<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae4cafea93b7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae4cafea93b7\" class=\"wp-block-image size-large wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp\" alt=\"Mondiad CTA banner\" class=\"wp-image-13482\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-768x263.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-150x51.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-450x154.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP-1200x411.webp 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/CTA-banner-WP.webp 1330w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mondiad&#8217;s popunder-only pop inventory (no popup) runs across mainstream and adult-adjacent verticals worldwide, alongside push, in-page push, native, banner formats, all from one dashboard with in-house optimization tools.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/advertiser.mondiad.com\/?utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=sweepstakes_popunder_advertising\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">join mondiad<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sweepstakes offers thrive on volume and impulse, a user needs to see the offer, believe the prize, and click before they think twice. That behavior pattern is exactly what popunder traffic is built to deliver. This playbook covers why popunder pairs so well with sweeps, how it stacks up against other formats, and how to<\/p>\n","protected":false},"author":4,"featured_media":13701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[369],"tags":[],"class_list":["post-13696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-online-advertising"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/How-to-Run-Sweepstakes-Offers-with-Popunder-Traffic.webp","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Run Sweepstakes Offers with Popunder Traffic (2026 Guide) - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"Learn how sweepstakes advertisers use popunder traffic to scale ad campaigns: a step-by-step launch playbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/sweepstakes-popunder-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Run Sweepstakes Offers with Popunder Traffic (2026 Guide)\" \/>\n<meta property=\"og:description\" content=\"Learn how sweepstakes advertisers use popunder traffic to scale ad campaigns: a step-by-step launch playbook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/sweepstakes-popunder-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T10:55:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T10:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/09\/How-to-Run-Sweepstakes-Offers-with-Popunder-Traffic.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"How to Run Sweepstakes Offers with Popunder Traffic (2026 Guide)\",\"datePublished\":\"2026-10-28T10:55:20+00:00\",\"dateModified\":\"2026-10-28T10:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/\"},\"wordCount\":1620,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/How-to-Run-Sweepstakes-Offers-with-Popunder-Traffic.webp\",\"articleSection\":[\"Online Advertising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/sweepstakes-popunder-advertising\\\/\",\"name\":\"How to Run Sweepstakes Offers with Popunder Traffic (2026 Guide) - 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