{"id":1269,"date":"2023-06-20T13:15:44","date_gmt":"2023-06-20T10:15:44","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=1269"},"modified":"2025-07-03T11:26:51","modified_gmt":"2025-07-03T08:26:51","slug":"everything-you-need-to-know-about-banner-ads","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/everything-you-need-to-know-about-banner-ads\/","title":{"rendered":"Everything You Need to Know About Mondiad&#8217;s Banner Ads!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Growing up, you\u2019ve seen them everywhere since they are one of the oldest types of digital advertising. What are they? Banners! What about them? They\u2019re the newest ad format from the Mondiad portfolio. Keep on reading to understand how to maximize your revenue or take your offers around the world, with banner ads!<\/span><b><br \/>\n<\/b><\/p>\n<hr \/>\n\n<hr \/>\n<h2><strong>A bit of context<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Banner ads weren&#8217;t around until recently. Did you know that the first banner ad appeared 28 years ago? On October 27, 1994, AT&amp;T paid the digital publication, HotWired to place a banner ad directing users to its landing page, above on their website for a period of three months. (<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/history-of-online-advertising\"><span style=\"font-weight: 400;\">hubspot<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a long time after their emergence, banner advertisements were still the talk of the town. But despite the large degree of enthusiasm, scepticism lurked its way in, thus netizens started to debate them. Oh, but isn\u2019t that true for anything on the internet?<\/span><\/p>\n<hr \/>\n<h2><b>The anatomy of a banner ad<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you are a visual learner, then banner ads are definitely the ones that will get your attention. Fortunately, you are not the only one. Studies show that 65% of people consider <\/span><span style=\"font-weight: 400;\">visual information as the one with the highest efficiency.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2442 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1.jpg\" alt=\"Mondiad banner ads\" width=\"1218\" height=\"417\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1.jpg 1218w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-1200x411.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/09\/banner-1-1024x351.jpg 1024w\" sizes=\"(max-width: 1218px) 100vw, 1218px\" \/><\/a><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">As the name implies, a banner ad, also known as a display ad is a form of paid digital advertising, having the shape of a banner(rectangular graphic display <\/span><span style=\"font-weight: 400;\">of various sizes<\/span><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are placed in high-traffic locations on web pages, usually at the top or bottom of a website as well as vertically, along the side of a website.\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Another cool feature is that banner ads can be either static or dynamic. As their name implies, the content of static banners doesn\u2019t need to be changed over time, meaning that all viewers will see the same ad. On the other side, the dynamic ones are shown to viewers according to their internet history(products\/websites browsed).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have the green light to use graphic banners to capture the attention of your target audience and convert them into buyers.<\/span><span style=\"font-weight: 400;\"> Banner advertising is used to promote a business and generate leads to it, by incorporating a clickable link back to the brand\u2019s landing page.<\/span><\/p>\n<hr \/>\n<h2><b>How do banner ads work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Banner ads work just like any other ad format out there, however, they\u2019re intended to generate traffic to a website by linking to it. So most banners are clickable. Once clicked, they will lead the viewer to a website designed to ignite a specific reaction from the user, whether to download a resource, subscribe to a newsletter or buy a product, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If you are a website owner<\/strong> and you have a decent amount of monthly visitors, monetizing your ad space with banner ads via an ad network like Mondiad is super quick and easy to set up. You sign up -&gt; submit your website -&gt; insert a script to your website -&gt; get paid! The process is automated and you can also cash out your revenue anytime!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>If you are an advertiser<\/strong> wanting to promote your business, reaching out to a specialized traffic source like Mondiad will help you reach the right audience, at a very granular level, for guaranteed results. You just sign up and set up your ad campaign and we\u2019ll do the rest by making sure your ads reach the right destination, automatically.<\/span><\/p>\n<hr \/>\n<h2><b>Why work with banner ads<\/b><\/h2>\n<ul>\n<li><span style=\"font-weight: 400;\">They are perfect for driving traffic, increasing brand awareness, or driving product sales <\/span><span style=\"font-weight: 400;\">since they are very visual and eye-catching for the human eye.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It&#8217;s easy for publishers to implement them and there&#8217;s high revenue potential.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">They are very versatile, being placed<\/span><span style=\"font-weight: 400;\"> at the top, bottom, or on the side of web pages, which is great for attention-grabbing.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">They are perfect for <\/span><span style=\"font-weight: 400;\">retargeting <\/span><span style=\"font-weight: 400;\">users that once visited your website but left without performing your desired action.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Unlike traditional advertising, the efficiency of banner ads can be easily measured via several parameters like CTR, CPM, etc.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><b>Banner ads types, sizes &amp; placements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are many types of banner ads out there, including page banners, leaderboards,\u00a0 skyscraper banners and many, many more. These types are mostly named after their pre-set sizes and the purpose of the ad campaign.<\/span><\/p>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats.png\"><img decoding=\"async\" class=\"aligncenter wp-image-3062 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats.png\" alt=\"Mondiad banner ads\" width=\"1520\" height=\"520\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats.png 1520w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-1200x411.png 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-formats-1024x350.png 1024w\" sizes=\"(max-width: 1520px) 100vw, 1520px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another factor in choosing the right format for your ad campaign is whether you want to place your banners on mobile and desktop versions of a webpage.<\/span><\/p>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span><strong>Medium banner 300 x 250<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Commonly called MPU or Med Rec, MREC, or Medium Rectangle, these ads are usually positioned above the fold on websites or to break up content. They perform very well and are <\/span><span style=\"font-weight: 400;\">also versatile, for looking good on both desktop and mobile devices.<\/span><\/div>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><strong><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Full banner 468 x 60<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">A full banner is generally placed at the top of a page or occupies the space of a leaderboard. <\/span><span style=\"font-weight: 400;\">They are very common across the internet but due to their small area, they are ideal when wanting to promote with very simple messages.<\/span><\/div>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><strong><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Square banner 250 x 250<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Square banner ads have an aspect ratio of 1:1 and can be used on the sidebar of a webpage or the break-out content. Although they are relatively small and less appealing than most ads, they are ideal for small spaces. <\/span><\/div>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span><strong>Leaderboard 728 x 90<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Also known as Horizontal Banner, a Leaderboard banner is among the most used banner size for desktop websites.\u00a0 Leaderboard banners are mainly placed at the top of a homepage and are of great success since viewers don\u2019t scroll all the way down to the page but sometimes it is also found at the bottom, or between articles.<\/span><\/div>\n<div class=\"pk-content-block pk-block-border-all\"><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span><strong>Skyscraper 120 x 600<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">A Skyscrapers banner is slimmer than the usual ad and it is placed vertically on the sidebar of a webpage, so viewers can experience it while scrolling down.<\/span><\/div>\n<div class=\"pk-content-block pk-block-border-all\"><strong><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 Billboard <\/span><\/span>950 x 250<br \/>\n<\/strong>A Billboard banner can be adapted for various advertising goals. Its large size allows for eye-catching visuals and messages, making it suitable for building brand recognition.<\/div>\n<div class=\"pk-content-block pk-block-border-all\"><strong><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39Medium banner <\/span><\/span>315 x 300<br \/>\n<\/strong>Perfect for general display ads that can capture attention without overwhelming the viewer. Works well for a range of advertising goals, balancing visibility with user engagement.<strong><br \/>\n<\/strong><\/div>\n<hr \/>\n<h2><b>Banner ads costs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Like with any other ad format, costs depend on the type of website you are advertising on, your target audience, your campaign parameters, your competition, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nice thing though is that in programmatic advertising, the right bid can make you a winner. And even nicer is that you can tweak your campaign configuration at any time to optimize your efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to pricing, there are no rules, however, most commonly chosen models are CPM and CPC.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>CPC<\/strong>(Cost per Click) refers to the price for each ad click. It is usually chosen for driving conversions and will be paying a fixed price for each click, according to your budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>CPM<\/strong>(Cost per Mille) refers to the price for 1,000 impressions. It is usually chosen to drive brand awareness since you will pay a fixed rate for every 1,000 impressions (views) of your banner ads.\u00a0<\/span><\/li>\n<li aria-level=\"1\">For more performance focused campaigns, we also provide <strong>smart bidding<\/strong> to help you work smarter and easier:<\/li>\n<\/ul>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fTOlsoigpc\"><p><a href=\"https:\/\/mondiad.com\/blog\/mondiad-target-cpa-now-in-beta\/\">Let the Algorithm Work for You: All About TargetCPA Bidding!<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Let the Algorithm Work for You: All About TargetCPA Bidding!&#8221; &#8212; Mondiad Blog\" src=\"https:\/\/mondiad.com\/blog\/mondiad-target-cpa-now-in-beta\/embed\/#?secret=kMXGsp0MYJ#?secret=fTOlsoigpc\" data-secret=\"fTOlsoigpc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<hr \/>\n<h2><b>How to craft a successful banner creatives<\/b><\/h2>\n<p><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads.png\"><img decoding=\"async\" class=\"aligncenter wp-image-1279 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads.png\" alt=\"Mondiad banner ad\" width=\"995\" height=\"138\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads.png 995w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads-150x21.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads-450x62.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads-768x107.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/banner-ads-300x42.png 300w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>A banner ad should make you want to click it, to learn more about its promise. Thus, from the start, it has to be visible and catchy to the eye. But to whom?<\/span> <b>Identify and research your target audience.<\/b><span style=\"font-weight: 400;\"> This should always be your starting point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Then, like any campaign, start by establishing <\/span><b>your goals <\/b><span style=\"font-weight: 400;\">and defining <\/span><b>your brand USP.<\/b><span style=\"font-weight: 400;\"> Think about what would your targeted audience want to do with your product\/service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Ideally, before you start crafting your campaigns, deciding on a <\/span><b>budget <\/b><span style=\"font-weight: 400;\">and a <\/span><b>strategy <\/b><span style=\"font-weight: 400;\">would help you measure your efforts and effectiveness in the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Also important, don\u2019t forget banner ads are all about visuals! What will the ad <\/span><b>creative <\/b><span style=\"font-weight: 400;\">look like? <\/span><span style=\"font-weight: 400;\">Your icon should express what exactly you offer.<\/span> <span style=\"font-weight: 400;\">Design it with your brand colours and readable fonts in mind. Use your logo and high-quality visuals for trust.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Focus on attractive visuals, bright and <\/span><b>bold<\/b><span style=\"font-weight: 400;\">, <\/span><b>yet keep things simple. <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Keep the text simple and clear but bold enough to drive attention to use. Focus on your audience&#8217;s pain points. Promise very specific results to your ideal buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>You might have heard about the term \u201c<\/span><b>banner blindness<\/b><span style=\"font-weight: 400;\">\u201d before. Simply put, it refers to the time when website visitors don\u2019t want to be distracted by ads while looking for something specific and overlook it involuntarily or not, to look at banner ads. How can you avoid banner blindness? Ironically, you should make your ad look less like an ad and more like a natural part of the website it is hosted on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Add <\/span><b>urgency <\/b><span style=\"font-weight: 400;\">to your offers via deadlines or FOMO(fear of missing out) content like \u201climited edition\u201d or \u201clast time\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Now that there\u2019s clarity, create the right <\/span><b>CTA<\/b><span style=\"font-weight: 400;\">. What do you want your ad viewers to do? Tell them what to do.<\/span> <span style=\"font-weight: 400;\">Buy a product? Subscribe to a newsletter? You name it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udd39 <\/span><\/span>Another great idea you can do is to A \/ B test with different banners.\u00a0 <\/span><b>A\/B testing<\/b><span style=\"font-weight: 400;\"> basically means experimenting with different variants of ad banners, to see which one attracts most of your user reaction. It\u2019s an efficient method generally also used for testing landing pages, email copy, or call-to-action buttons.<\/span><\/p>\n<hr \/>\n<h2><b>Verticals suited for banner ads<\/b><\/h2>\n<p>Banner ads can be used in a wide range of verticals but just to give you an idea, here are some popular niches:<\/p>\n<p><b>\ud83d\uded2 E-commerce<br \/>\n<\/b><span style=\"font-weight: 400;\">Banners are excellent when used for e-commerce offers since they are visually appealing and can easily entice viewers to click the ad and buy the product, especially when there\u2019s an urgency factor like \u201climited promo\u201d involved.<\/span><\/p>\n<p><b>\ud83c\udf40 Casino \/ Sports Betting<br \/>\n<\/b><span style=\"font-weight: 400;\">Promote offers around seasonal events like sports competitions or other special promotions. Due to their versatile sizes and placements, banners are also a great choice for gambling offers.<\/span><\/p>\n<p><b><span class=\"x1xsqp64 xiy17q3 x1o6pynw x19co3pv xdj266r xcwd3tp xat24cr x39eecv x2b8uid\" data-testid=\"emoji\"><span class=\"xexx8yu xn5pp95 x18d9i69 x2fxd7x x1yqt14a x1bhl96m\">\ud83d\udcf2 <\/span><\/span>Utilities \/ App instals \/ VPN offers<br \/>\n<\/b><span style=\"font-weight: 400;\">Antiviruses, cleaners, boosters, ad blockers, VPNs\u2026 Think about VPN offers for example. Who in this day and age doesn\u2019t want to securely and privately browse the internet? Since the need is already there, a well-crafted VPN banner will surely get the attention of any web viewer.<\/span><\/p>\n<hr \/>\n<p><b>Time for action!<\/b><\/p>\n<p><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=mblog\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3477 size-full\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png\" alt=\"Mondiad cta\" width=\"1140\" height=\"390\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w\" sizes=\"(max-width: 1140px) 100vw, 1140px\" \/><\/a><\/p>\n<blockquote><p><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=mblog\"><span style=\"color: #3079c8;\"><span style=\"font-weight: 400;\">Run your first banner ad campaign in less than 10 minutes!<\/span><\/span><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Growing up, you\u2019ve seen them everywhere since they are one of the oldest types of digital advertising. What are they? Banners! What about them? They\u2019re the newest ad format from the Mondiad portfolio. Keep on reading to understand how to maximize your revenue or take your offers around the world, with banner ads! A bit<\/p>\n","protected":false},"author":4,"featured_media":3060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6],"tags":[25,59,26],"class_list":{"0":"post-1269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-insights","8":"category-product-updates","9":"tag-advertiser","10":"tag-banner-ads","11":"tag-publisher"},"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/06\/banner-ads-1.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Everything You Need to Know About Mondiad&#039;s Banner Ads! - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"You asked for it, we delivered! 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