{"id":1221,"date":"2023-03-30T11:36:08","date_gmt":"2023-03-30T08:36:08","guid":{"rendered":"https:\/\/blog.mondiad.com\/?p=1221"},"modified":"2026-07-22T22:21:48","modified_gmt":"2026-07-22T19:21:48","slug":"spring-advertising","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/spring-advertising\/","title":{"rendered":"Mondiad Seasonal Advertising Playbook: Spring"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Stop for a moment, and take a deep breath in. Smell that fresh, crisp air?&nbsp;&nbsp;<\/span><span style=\"font-weight: 400;\">That is spring!&nbsp;<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spring is a season of renewal, making it the perfect time to refresh your advertising strategy. Consumers are more active, preparing for holidays, events, and seasonal changes. Whether you&#8217;re an advertiser or an affiliate marketer, leveraging spring trends can enhance engagement and ROI. Here\u2019s how to optimize your campaigns for the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">So on to it! Spruce up your advertising game!&nbsp;<\/span><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-start-anew-with-a-fresh-spring-cleaning\" class=\"wp-block-heading\">Start anew with a fresh spring cleaning:<\/h2>\n\n\n\n<p class=\"cvGsUA direction-ltr align-start para-style-body wp-block-paragraph\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Step into this new season with a fresh, spring cleaning. Examine your performance and see what needs to be cut and what needs to be watered in the future.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Check for ways to <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">optimize your ad campaigns<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">;<\/span><\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Update <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">your ad creatives or landing pages;<\/span><\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Automate <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">tedious processes;<\/span><\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Catch up with our updates and\/or new features<\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> you are not yet using to fine-tune your results.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Check for ways to optimize your ad campaigns, update your ad creatives or automate tedious processes.<\/p>\n\n\n\n<div class=\"pk-content-block pk-block-shadows\">\n<p>Pssst&#8230; you can catch up with the Mondiad updates and new features you are not yet using to fine-tune your results!<\/p>\n<p>Are you using a conversion tracker to track conversions? <a style=\"color: #3980c9;\" href=\"https:\/\/mondiad.com\/blog\/new-feature-ad-campaign-optimisation-rules\/\">How about our smart optimization rules?<\/a> \ud83d\ude09<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-spring-ify-your-offerings\" class=\"wp-block-heading\">Spring-ify your offerings:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know what else you could do? Get into the spring spirit of renewal!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a78b5e924c53&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a78b5e924c53\" class=\"aligncenter wp-lightbox-container\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2375\" height=\"813\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising.jpg\" alt=\"spring- themed ads\" class=\"wp-image-3838\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising.jpg 2375w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-1200x411.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-2048x701.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-1024x351.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-advertising-1536x526.jpg 1536w\" sizes=\"(max-width: 2375px) 100vw, 2375px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">spring- themed ads<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Add <strong>vibrancy<\/strong> to your landing pages and creatives using pastel hues and spring colors.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Run a spring dedicated <strong>promotions<\/strong>: bundles, discounts or giveaways to boost interest.<\/li>\n\n\n\n<li>In it to win it. <strong>Experiment with something new<\/strong>, be it an ad format, a new vertical, GEOs&#8230; you get the gist.<\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Use <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"><strong>symbols<\/strong> <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">like flowers, seeds, birds, youth to relate to the season of renewal. <span style=\"font-weight: 400;\">\ud83c\udf31<b><strong>\ud83c\udf3c<\/strong><\/b><\/span><\/span><\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Focus on spring <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"><strong>themes<\/strong> <\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">like renewal, growth, and freshness in your ad mesages to resonate better with your audience.<\/span><\/li>\n\n\n\n<li><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Update your <\/span><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">call-to-actions<\/span><\/strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> to match the season.<\/span><\/li>\n\n\n\n<li><strong>Leverage spring events and holidays.<\/strong> Plan your campaigns around these high-traffic periods:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Event<\/th><th>Focus<\/th><\/tr><tr><td><strong>Easter (March\/April)<\/strong><\/td><td>Promote products like chocolates, gifts, decorations, and travel.<\/td><\/tr><tr><td><strong>Mother\u2019s Day (May)<\/strong><\/td><td>Focus on gifts, flowers, and personalized items.<\/td><\/tr><tr><td><strong>Spring Break (March-April)<\/strong><\/td><td>Travel, fashion, and experience-based offers thrive.<\/td><\/tr><tr><td><strong>Wedding Season (Spring-Summer)<\/strong><\/td><td>Ideal for beauty, fashion, event planning, and gift-related ads.<\/td><\/tr><tr><td><strong>Outdoor &amp; Sports Events<\/strong><\/td><td>Promote fitness gear, outdoor equipment, and event tickets.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure <strong data-start=\"1202\" data-end=\"1248\">fast-loading mobile-friendly landing pages<\/strong> since more people are outdoors.<\/li>\n\n\n\n<li>Use <strong data-start=\"1289\" data-end=\"1306\">geo-targeting<\/strong> for local promotions, travel campaigns, and event-based marketing.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-leverage-seasonal-consumer-behavior\" class=\"wp-block-heading\">Leverage Seasonal Consumer Behavior<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re in affiliate marketing, these verticals perform well in spring:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a78b5e924fe1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a78b5e924fe1\" class=\"aligncenter wp-lightbox-container\"><img decoding=\"async\" width=\"1024\" height=\"351\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-1024x351.jpg\" alt=\"\" class=\"wp-image-3839\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-1024x351.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-150x51.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-450x154.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-1200x411.jpg 1200w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-2048x701.jpg 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-768x263.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-300x103.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-offers-1536x526.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Once with the warmer weather, outdoor enthusiasts are getting equipped with <strong>outdoor gear &amp; apparel<\/strong> for their spring adventures whether it&#8217;s camping, hiking or gardening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cleaning products, organization tools, and home improvement<\/strong> items will be popular since people are now tidying up their homes, and preparing for the warmer months.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly,<strong> home &amp; garden<\/strong> items will be trending as people think of refreshing their daily living spaces. Think of DIY, furniture, and outdoor decor as people refresh their spaces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Advertise <strong>travel deals, hotel accommodations, and vacation packages<\/strong> targeting spring breakers, families planning getaways, and individuals looking to explore new destinations as the weather improves.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Health and wellness products<\/strong> rise in popularity once with people&#8217;s desire to adopt healthier habits and get in shape for the summer season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Phone cleaners\/boosters<\/strong> would do great since they resonate with the spring theme of renewal!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><b>Sweepstakes <\/b>are a great match for spring marketing! Viewers are more relaxed and eager to discover new things even if that requires them to give something back, like filling in a short form. Bring some excitement to your audience!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And we can&#8217;t leave out the <strong>fashion &amp; accessories<\/strong> niche, much trending among fashionistas and urban citizens: spring collections, sunglasses, and footwear.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-use-the-right-ad-formats\" class=\"wp-block-heading\">Use the Right Ad Formats<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-1024x350.webp\" alt=\"Mondiad - advertiser ad formats\" class=\"wp-image-12111\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-1024x350.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-300x103.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-768x263.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-150x51.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats-450x154.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/Mondiad-advertiser-ad-formats.webp 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mondiad &#8211; advertiser ad formats<\/figcaption><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native Ads<\/strong> \u2013 Blend seamlessly with content, perfect for lifestyle, travel, and e-commerce promotions.<\/li>\n\n\n\n<li><strong>Push Notifications<\/strong> \u2013 Time-sensitive deals, flash sales, and holiday discounts.<\/li>\n\n\n\n<li><strong>Popunders &amp; Interstitials<\/strong> \u2013 Great for capturing attention with exclusive spring offers.<\/li>\n\n\n\n<li><strong>Banners<\/strong>\u00a0\u2013 Showcase visuals that highlight spring vibes and trending products.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">A change of seasons can provide you with great business ideas!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=spring_advertising_guide_mar23\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"350\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png\" alt=\"\" class=\"wp-image-3477\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-1024x350.png 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-150x51.png 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-450x154.png 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-768x263.png 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta-300x103.png 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2024\/12\/cta.png 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">When it comes to getting traffic or monetizing it,\u00a0<a href=\"https:\/\/members.mondiad.com\/registration?role=advertiser&amp;src=mblog&amp;utm_source=blog_article&amp;utm_medium=blog&amp;utm_campaign=spring_advertising_guide_mar23\" target=\"_blank\" rel=\"noreferrer noopener\">bloom with us!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop for a moment, and take a deep breath in. Smell that fresh, crisp air?&nbsp;&nbsp;That is spring!&nbsp; Spring is a season of renewal, making it the perfect time to refresh your advertising strategy. Consumers are more active, preparing for holidays, events, and seasonal changes. Whether you&#8217;re an advertiser or an affiliate marketer, leveraging spring trends<\/p>\n","protected":false},"author":4,"featured_media":3942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[25,81],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","category-help-support","tag-advertiser","tag-seasonal-advertising"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","author_info":{"display_name":"Oana Vasarhelyi","author_link":"https:\/\/mondiad.com\/blog\/author\/oana\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mondiad Seasonal Advertising Playbook: Spring - Mondiad Blog<\/title>\n<meta name=\"description\" content=\"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here&#039;s our seasonal advertising ideas: the spring Mondiad edition!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondiad Seasonal Advertising Playbook: Spring\" \/>\n<meta property=\"og:description\" content=\"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here&#039;s our seasonal advertising ideas: the spring Mondiad edition!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/spring-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-30T08:36:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T19:21:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oana Vasarhelyi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:site\" content=\"@gomondiad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oana Vasarhelyi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/\"},\"author\":{\"name\":\"Oana Vasarhelyi\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\"},\"headline\":\"Mondiad Seasonal Advertising Playbook: Spring\",\"datePublished\":\"2023-03-30T08:36:08+00:00\",\"dateModified\":\"2026-07-22T19:21:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/\"},\"wordCount\":710,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/spring-adverising-2.jpg\",\"keywords\":[\"advertiser\",\"seasonal advertising\"],\"articleSection\":[\"Help &amp; Support\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/\",\"name\":\"Mondiad Seasonal Advertising Playbook: Spring - Mondiad Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/spring-adverising-2.jpg\",\"datePublished\":\"2023-03-30T08:36:08+00:00\",\"dateModified\":\"2026-07-22T19:21:48+00:00\",\"description\":\"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here's our seasonal advertising ideas: the spring Mondiad edition!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/spring-adverising-2.jpg\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/spring-adverising-2.jpg\",\"width\":1950,\"height\":1300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mondiad Seasonal Advertising Playbook: Spring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"name\":\"Mondiad Blog\",\"description\":\"Smart Advertising\",\"publisher\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#organization\",\"name\":\"Mondiad Blog\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/\",\"logo\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#local-main-organization-logo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/gomondiad\",\"https:\\\/\\\/x.com\\\/gomondiad\",\"https:\\\/\\\/www.instagram.com\\\/gomondiad\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/gomondiad\"],\"telephone\":[],\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/#\\\/schema\\\/person\\\/e760ffae5476a2d2b46e36bafd291a3b\",\"name\":\"Oana Vasarhelyi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/litespeed\\\/avatar\\\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504\",\"caption\":\"Oana Vasarhelyi\"},\"description\":\"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/om-vasarhelyi\\\/\"],\"gender\":\"female\",\"jobTitle\":\"Full-Stack Marketer\",\"worksFor\":\"Mondiad\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/author\\\/oana\\\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/spring-advertising\\\/#local-main-organization-logo\",\"url\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"contentUrl\":\"https:\\\/\\\/mondiad.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/transparent.png\",\"width\":1001,\"height\":372,\"caption\":\"Mondiad Blog\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mondiad Seasonal Advertising Playbook: Spring - Mondiad Blog","description":"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here's our seasonal advertising ideas: the spring Mondiad edition!","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Mondiad Seasonal Advertising Playbook: Spring","og_description":"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here's our seasonal advertising ideas: the spring Mondiad edition!","og_url":"https:\/\/mondiad.com\/blog\/spring-advertising\/","og_site_name":"Mondiad Blog","article_publisher":"https:\/\/www.facebook.com\/gomondiad","article_published_time":"2023-03-30T08:36:08+00:00","article_modified_time":"2026-07-22T19:21:48+00:00","og_image":[{"width":1950,"height":1300,"url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","type":"image\/jpeg"}],"author":"Oana Vasarhelyi","twitter_card":"summary_large_image","twitter_creator":"@gomondiad","twitter_site":"@gomondiad","twitter_misc":{"Written by":"Oana Vasarhelyi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#article","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/"},"author":{"name":"Oana Vasarhelyi","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b"},"headline":"Mondiad Seasonal Advertising Playbook: Spring","datePublished":"2023-03-30T08:36:08+00:00","dateModified":"2026-07-22T19:21:48+00:00","mainEntityOfPage":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/"},"wordCount":710,"commentCount":0,"publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"image":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","keywords":["advertiser","seasonal advertising"],"articleSection":["Help &amp; Support"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondiad.com\/blog\/spring-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/","url":"https:\/\/mondiad.com\/blog\/spring-advertising\/","name":"Mondiad Seasonal Advertising Playbook: Spring - Mondiad Blog","isPartOf":{"@id":"https:\/\/mondiad.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#primaryimage"},"image":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","datePublished":"2023-03-30T08:36:08+00:00","dateModified":"2026-07-22T19:21:48+00:00","description":"This spring, bloom with Mondiad! Spruce up your advertising game!\u00a0 Here's our seasonal advertising ideas: the spring Mondiad edition!","breadcrumb":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondiad.com\/blog\/spring-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#primaryimage","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2023\/03\/spring-adverising-2.jpg","width":1950,"height":1300},{"@type":"BreadcrumbList","@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondiad.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Mondiad Seasonal Advertising Playbook: Spring"}]},{"@type":"WebSite","@id":"https:\/\/mondiad.com\/blog\/#website","url":"https:\/\/mondiad.com\/blog\/","name":"Mondiad Blog","description":"Smart Advertising","publisher":{"@id":"https:\/\/mondiad.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondiad.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/mondiad.com\/blog\/#organization","name":"Mondiad Blog","url":"https:\/\/mondiad.com\/blog\/","logo":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#local-main-organization-logo"},"image":{"@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#local-main-organization-logo"},"sameAs":["https:\/\/www.facebook.com\/gomondiad","https:\/\/x.com\/gomondiad","https:\/\/www.instagram.com\/gomondiad","https:\/\/www.linkedin.com\/company\/gomondiad"],"telephone":[],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/mondiad.com\/blog\/#\/schema\/person\/e760ffae5476a2d2b46e36bafd291a3b","name":"Oana Vasarhelyi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","url":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/litespeed\/avatar\/3479b6fa73759eab2d8827b8b5abd57f.jpg?ver=1786021504","caption":"Oana Vasarhelyi"},"description":"Oana Vasarhelyi is a performance marketing specialist at Mondiad, the global advertising network, where she has analyzed affiliate campaigns and authored advertiser-facing content since 2022. Her work draws on Mondiad's cross-vertical network data, such as spanning sweepstakes, dating, finance, iGaming, nutra, and app install offers across Tier 1\u20133 GEOs, to turn campaign-level performance patterns into practical guidance for affiliate marketers. A linguist by training turned ad-tech practitioner, she brings a translator's discipline to an industry that often buries fundamentals under jargon. Off the clock, she's a reader, gamer, and sketcher.","sameAs":["https:\/\/www.linkedin.com\/in\/om-vasarhelyi\/"],"gender":"female","jobTitle":"Full-Stack Marketer","worksFor":"Mondiad","url":"https:\/\/mondiad.com\/blog\/author\/oana\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/mondiad.com\/blog\/spring-advertising\/#local-main-organization-logo","url":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","contentUrl":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2022\/01\/transparent.png","width":1001,"height":372,"caption":"Mondiad Blog"}]}},"_links":{"self":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":27,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"predecessor-version":[{"id":12696,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions\/12696"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media\/3942"}],"wp:attachment":[{"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondiad.com\/blog\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}