{"id":12038,"date":"2026-07-03T15:04:46","date_gmt":"2026-07-03T12:04:46","guid":{"rendered":"https:\/\/mondiad.com\/blog\/?p=12038"},"modified":"2026-07-03T15:04:47","modified_gmt":"2026-07-03T12:04:47","slug":"casino-push-ads-ftd-cost-brazil","status":"publish","type":"post","link":"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/","title":{"rendered":"Mondiad Casino Case Study: Driving FTD Costs Down with Push Ads in Brazil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>A few bid decisions often separate a campaign that burns budget from one that banks depositors. A casino advertiser running push notification ads in Brazil came to Mondiad with a single target in mind: bring first-time deposits (FTDs) in under $15. Here is how our managed team ran this iGaming push campaign using custom bidding and subscriber-age targeting, the same approach we detailed in our <a href=\"https:\/\/mondiad.com\/blog\/case-study-finance-push\/\">finance push ads case study<\/a>, taking FTD cost from $48.86 down to $11.11.<\/em><\/p>\n\n\n<div class=\"wp-block-ub-table-of-contents-block ub_table-of-contents\" id=\"ub_table-of-contents-761e2dbd-eea4-4d59-9a67-39e6f6a2aa1f\" data-linktodivider=\"false\" data-showtext=\"show\" data-hidetext=\"hide\" data-scrolltype=\"auto\" data-enablesmoothscroll=\"false\" data-initiallyhideonmobile=\"false\" data-initiallyshow=\"true\"><div class=\"ub_table-of-contents-header-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-header\" style=\"text-align: left; \">\n\t\t\t\t<div class=\"ub_table-of-contents-title\" style=\"\">Table of Contents<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div><div class=\"ub_table-of-contents-extra-container\" style=\"\">\n\t\t\t<div class=\"ub_table-of-contents-container ub_table-of-contents-1-column \">\n\t\t\t\t<ul style=\"\"><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#0-the-offer-a-casino-push-ads-campaign-in-brazil-\" style=\"\">The Offer: A Casino Push Ads Campaign in Brazil<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#1-why-a-fully-managed-account-made-sense-here-\" style=\"\">Why a Fully Managed Account Made Sense Here<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#2-casino-push-ads-campaign-setup-\" style=\"\">Casino Push Ads Campaign Setup<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#3-how-the-team-optimized-ftd-cost-\" style=\"\">How the Team Optimized FTD Cost<\/a><ul><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#4-custom-bidding-by-zone-and-subid-\" style=\"\">Custom Bidding by Zone and SubID<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#5-subscriber-age-targeting-fresh-first-then-aged-\" style=\"\">Subscriber-Age Targeting: Fresh First, Then Aged<\/a><\/li><\/ul><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#6-ftd-cost-before-and-after-optimization-\" style=\"\">FTD Cost Before and After Optimization<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#7-key-takeaways-for-your-next-igaming-push-campaign-\" style=\"\">Key Takeaways for Your Next iGaming Push Campaign<\/a><\/li><li style=\"\"><a href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/#8-frequently-asked-questions-\" style=\"\">Frequently asked questions<\/a><\/li><\/ul>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n\n<h2 id=\"0-the-offer-a-casino-push-ads-campaign-in-brazil-\" class=\"wp-block-heading\"><strong><strong><strong>The Offer: A Casino Push Ads Campaign in Brazil<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The partner ran a casino push ads offer in Brazil, working with Mondiad directly as the advertiser rather than through a network. The vertical was iGaming, the traffic was classic push and the conversion flow covered three steps: install, registration and deposit, each tracked through a postback shared by the advertiser. Out of that funnel, only one metric defined success: the cost of a first-time deposit.<\/p>\n\n\n\n<h2 id=\"1-why-a-fully-managed-account-made-sense-here-\" class=\"wp-block-heading\"><strong>Why a Fully Managed Account Made Sense Here<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The advertiser opted for a Fully Managed Account, supplying the offer, the postbacks and the target while the Mondiad team handled planning and day-to-day optimization. This setup meant the advertiser did not need in-house experience running push notification ads. The account manager owned bidding, segmentation and the daily adjustments needed to keep FTD cost on target.<\/p>\n\n\n\n<h2 id=\"2-casino-push-ads-campaign-setup-\" class=\"wp-block-heading\"><strong>Casino Push Ads Campaign Setup<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Campaign observed during May 22 to June 4, 2026<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Parameter<\/strong><\/td><td><strong>Detail<\/strong><\/td><\/tr><tr><td>Format<\/td><td>Classic push<\/td><\/tr><tr><td>Vertical<\/td><td>Casino<\/td><\/tr><tr><td>Targeting<\/td><td>Brazil, Android<\/td><\/tr><tr><td>Bidding<\/td><td>Custom bidding, average CPC $0.05 to $0.08<\/td><\/tr><tr><td>Budget<\/td><td>$1,100<\/td><\/tr><tr><td>Desired CPA<\/td><td>Under $15 per FTD<\/td><\/tr><tr><td>Conversion tracking<\/td><td>Install, registration and deposit postbacks shared by the advertiser. FTD cost was the single success metric<\/td><\/tr><tr><td>Account type<\/td><td>Fully Managed Account (FMA)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"3-how-the-team-optimized-ftd-cost-\" class=\"wp-block-heading\"><strong>How the Team Optimized FTD Cost<\/strong><\/h2>\n\n\n\n<h3 id=\"4-custom-bidding-by-zone-and-subid-\" class=\"wp-block-heading\"><strong>Custom Bidding by Zone and SubID<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of setting one blanket bid for the whole campaign, the team worked bids down to the source level. Custom bids were applied for each zone and subID, keeping the average CPC inside the $0.05 to $0.08 band where it returned FTDs efficiently. Sources that delivered depositing users earned more budget while sources that spent without converting were trimmed back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To keep this manageable at the source level and reduce manual intervention, custom bidding pairs naturally with Mondiad&#8217;s <a href=\"https:\/\/blog.mondiad.com\/new-feature-ad-campaign-optimisation-rules\/\">ad campaign optimization rules<\/a>, which automate the routine cuts and adjustments across a Brazil push traffic campaign.<\/p>\n\n\n\n<h3 id=\"5-subscriber-age-targeting-fresh-first-then-aged-\" class=\"wp-block-heading\"><strong>Subscriber-Age Targeting: Fresh First, Then Aged<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Subscriber-age targeting describes how recently a user opted in to receive push notification ads, and it tends to correlate strongly with how reactive that audience is. The team launched on fresh subscribers (0 to 1 day subscription age), the most reactive segment, to find early signal on the offer. Once those campaigns were running, separate campaigns were created for older subscriber segments, each with its own bid setup.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Splitting the segments this way balanced win rate and cost across the audience instead of letting a single bid average out very different behavior across this Brazil push traffic source.<\/p>\n\n\n\n<h2 id=\"6-ftd-cost-before-and-after-optimization-\" class=\"wp-block-heading\"><strong>FTD Cost Before and After Optimization<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With custom bidding steering spend toward the zones and subIDs that produced deposits, and with subscriber-age targeting concentrating budget on the segments that converted, the campaign was shaped specifically around <strong>the one metric that mattered: the cost of a first-time deposit.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once custom bidding and subscriber-age targeting were dialed in, <strong>FTD cost dropped from $48.86 to $11.11, comfortably inside the $15 target. <\/strong>FTD conversion rate climbed from 0.30% to 0.79%, while install and registration rates held steady, which shows the gain came from better-qualified traffic rather than a shift in volume.<\/p>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">FTD Before Optimizations<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-scaled.webp\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"249\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-1024x249.webp\" alt=\"FTD Before Optimizations\" class=\"wp-image-12232\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-1024x249.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-300x73.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-768x187.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-1536x373.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-2048x498.webp 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-150x36.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-450x109.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_before_optimizations-1200x292.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">FTD Before Optimizations<\/figcaption><\/figure>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">FTD After Optimizations<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-scaled.webp\"><img decoding=\"async\" width=\"1024\" height=\"397\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-1024x397.webp\" alt=\"case study_ftd_after_optimizations\" class=\"wp-image-12233\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-1024x397.webp 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-300x116.webp 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-768x298.webp 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-1536x596.webp 1536w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-2048x795.webp 2048w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-150x58.webp 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-450x175.webp 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/07\/case-study_ftd_after_optimizations-1200x466.webp 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">FTD After Optimizations<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td><strong>Before optimization (May 22 to 27)<\/strong><\/td><td><strong>After optimization (May 28 to Jun 11)<\/strong><\/td><\/tr><tr><td>FTD cost (target: under $15)<\/td><td>$48.86<\/td><td>$11.11<\/td><\/tr><tr><td>Install conversion rate<\/td><td>10.57%<\/td><td>10.05%<\/td><\/tr><tr><td>Registration conversion rate<\/td><td>3.34%<\/td><td>3.73%<\/td><\/tr><tr><td>FTD conversion rate<\/td><td>0.30%<\/td><td>0.79%<\/td><\/tr><tr><td>Spend over the observed window<\/td><td>$390.92<\/td><td>$2,400.06<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"7-key-takeaways-for-your-next-igaming-push-campaign-\" class=\"wp-block-heading\"><strong>Key Takeaways for Your Next iGaming Push Campaign<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In iGaming push campaigns, granular bidding beats scale. Per-zone and per-subID custom bidding kept cost per FTD honest where a single bid would have averaged good and bad traffic together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Subscriber-age targeting is a real lever on push notification ads. Starting on fresh subscribers found signal fast and separating aged segments into their own campaigns protected efficiency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pick one KPI and build around it. With first-time deposit cost as the only success metric, every optimization had a clear yardstick.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343.jpg\"><img decoding=\"async\" width=\"1024\" height=\"338\" src=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg\" alt=\"casino push ads - CTA\n\" class=\"wp-image-11356\" srcset=\"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-1024x338.jpg 1024w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-300x99.jpg 300w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-768x254.jpg 768w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-150x50.jpg 150w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343-450x149.jpg 450w, https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/04\/Mondiad-banner-e1779195369343.jpg 1045w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Mondiad banner<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Start your Mondiad ADventure<\/strong><br>Running casino or betting offers? Our dedicated account managers are one click away and ready to help you set up, bid and scale. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-green-cyan-background-color has-background has-large-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/members.mondiad.com\/registration?utm_source=blog_casestudy&amp;utm_medium=blog&amp;utm_campaign=casestudy_casino_jul26\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\" target=\"_blank\" rel=\"noreferrer noopener\">Join Mondiad Now<\/a><\/div>\n<\/div>\n\n\n\n<h2 id=\"8-frequently-asked-questions-\" class=\"wp-block-heading\"><strong>Frequently asked questions<\/strong><\/h2>\n\n\n<div class=\"wp-block-ub-content-toggle wp-block-ub-content-toggle-block\" id=\"ub-content-toggle-block-a4d3aec5-1a44-404d-a367-a9a54c173871\" data-mobilecollapse=\"false\" data-desktopcollapse=\"false\" data-preventcollapse=\"false\" data-showonlyone=\"false\">\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-0-a4d3aec5-1a44-404d-a367-a9a54c173871\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-a4d3aec5-1a44-404d-a367-a9a54c173871\" style=\"color: #000000; \"><strong>What is a first-time deposit (FTD) in a casino push campaign?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-0-a4d3aec5-1a44-404d-a367-a9a54c173871\">\n\n<p class=\"wp-block-paragraph\">An FTD is the first real-money deposit a user makes after registering with the advertiser. For iGaming offers it is usually the conversion that matters most, because a depositing user signals genuine intent and downstream value. In this campaign, FTD cost was the only KPI used to judge success.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-1-a4d3aec5-1a44-404d-a367-a9a54c173871\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-a4d3aec5-1a44-404d-a367-a9a54c173871\" style=\"color: #000000; \"><strong>Why use classic push for a casino offer in Brazil?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-1-a4d3aec5-1a44-404d-a367-a9a54c173871\">\n\n<p class=\"wp-block-paragraph\">Classic push delivers short, clickable messages straight to a user&#8217;s device and is well suited to time-sensitive, engagement-driven verticals. Casino and betting are among the verticals Mondiad supports, and Brazil on Android is a high-volume environment for push, which makes it a practical pairing for first-deposit goals.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-2-a4d3aec5-1a44-404d-a367-a9a54c173871\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-a4d3aec5-1a44-404d-a367-a9a54c173871\" style=\"color: #000000; \"><strong>How does subscriber-age targeting help lower FTD cost?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-2-a4d3aec5-1a44-404d-a367-a9a54c173871\">\n\n<p class=\"wp-block-paragraph\">Subscriber age describes how recently a user opted in to receive push notifications. Splitting fresh and aged subscribers into separate campaigns with their own bids lets you pay more for the reactive segments that deposit and pull back on the rest, instead of paying one blanket bid across an audience that converts unevenly.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-3-a4d3aec5-1a44-404d-a367-a9a54c173871\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-a4d3aec5-1a44-404d-a367-a9a54c173871\" style=\"color: #000000; \"><strong>What does a Fully Managed Account at Mondiad involve?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-3-a4d3aec5-1a44-404d-a367-a9a54c173871\">\n\n<p class=\"wp-block-paragraph\">With a Fully Managed Account, a dedicated Mondiad account manager plans, launches and optimises the campaigns on the advertiser&#8217;s behalf. The advertiser shares the offer, postbacks and targets, and the managed team handles bidding, segmentation and day-to-day optimisation.<\/p>\n\n<\/div>\n\t\t<\/div>\n\n<div class=\"wp-block-ub-content-toggle-accordion\" style=\"border-color: #f1f1f1; \" id=\"ub-content-toggle-panel-block-\">\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-title-wrap\" style=\"background-color: #f1f1f1;\" aria-controls=\"ub-content-toggle-panel-4-a4d3aec5-1a44-404d-a367-a9a54c173871\" tabindex=\"0\">\n\t\t\t<p class=\"wp-block-ub-content-toggle-accordion-title ub-content-toggle-title-a4d3aec5-1a44-404d-a367-a9a54c173871\" style=\"color: #000000; \"><strong>Can I run a casino push campaign with a small test budget?<\/strong><\/p>\n\t\t\t<div class=\"wp-block-ub-content-toggle-accordion-toggle-wrap right\" style=\"color: #000000;\"><span class=\"wp-block-ub-content-toggle-accordion-state-indicator wp-block-ub-chevron-down open\"><\/span><\/div>\n\t\t<\/div>\n\t\t\t<div role=\"region\" aria-expanded=\"true\" class=\"wp-block-ub-content-toggle-accordion-content-wrap\" id=\"ub-content-toggle-panel-4-a4d3aec5-1a44-404d-a367-a9a54c173871\">\n\n<p class=\"wp-block-paragraph\">Yes. Mondiad is a self-serve network with a low entry point, so you can validate a casino offer on a modest budget before scaling. Granular zone and subID bidding lets you keep cost per action in range while you learn which sources deliver depositing users.<\/p>\n\n<\/div>\n\t\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A few bid decisions often separate a campaign that burns budget from one that banks depositors. A casino advertiser running push notification ads in Brazil came to Mondiad with a single target in mind: bring first-time deposits (FTDs) in under $15. Here is how our managed team ran this iGaming push campaign using custom bidding<\/p>\n","protected":false},"author":7,"featured_media":12081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[],"class_list":["post-12038","post","type-post","status-publish","format-standard","has-post-thumbnail","category-success-stories"],"featured_image_src":"https:\/\/mondiad.com\/blog\/wp-content\/uploads\/2026\/06\/bloglifbx.webp","author_info":{"display_name":"Andrada Odina","author_link":"https:\/\/mondiad.com\/blog\/author\/andrada\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Casino Push Ads: Cutting FTD Cost in Brazil [Case Study]<\/title>\n<meta name=\"description\" content=\"See how Mondiad&#039;s managed team used per-zone bidding and subscriber-age targeting on casino push ads to keep FTD cost in range in Brazil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondiad Casino Case Study: Driving FTD Costs Down with Push Ads in Brazil\" \/>\n<meta property=\"og:description\" content=\"See how Mondiad&#039;s managed team used per-zone bidding and subscriber-age targeting on casino push ads to keep FTD cost in range in Brazil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondiad.com\/blog\/casino-push-ads-ftd-cost-brazil\/\" \/>\n<meta property=\"og:site_name\" content=\"Mondiad Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gomondiad\" \/>\n<meta property=\"article:published_time\" 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